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What most groups of people have in common. Much of our lives are spent in groups with other people: we form groups to socialise, earn money, play sport, make music, even to change the world. But although groups are diverse, many of the psychological processes involved are remarkably similar. Here are 10 insightful studies that give a flavour of what has been discovered about the dynamics of group psychology.
Let's say you're a blogger.
It’s been described as an ego-stroker for those who want to broadcast the minutiae of their lives in 140 characters or less. It’s a virtual popularity contest to see who can rack up the most followers. And it’s yet another way to procrastinate on the Web.
More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Ragan Communications and PollStream ( via MarketingCharts). This division in sentiment represents a split in the corporate communications field as to whether Twitter is a viable business and communications tool with staying power, or a flash-in-the pan novelty that will eventually give way to something new. Among respondents, 28% report their companies currently employ microblogging as part of their communications activities.
Paula Courtney found "wow" when she took her daughter to the employee washroom at her local grocery store. A sign by the door instructed workers to remain physically by the side of any customer experiencing a problem until that problem was resolved. Later, when Courtney was in the checkout line, the cashier noticed Courtney's blueberries were squishy. The cashier insisted on walking back to the produce section to find a fresh box. For Courtney, chief executive of The Verde Group , a Toronto retail research and consulting firm, that was a "wow" shopping experience. New Wharton research finds that 35% of shoppers have had an extraordinary -- or wow -- retail experience in the past six months.
Does your ad agency need to have its own regularly updated Twitter account in order to be competent in social media? That seems to be what this Ad Age article suggests as it looks at the Twitter feeds of a wide variety of agencies. And while folks like me at small, independent agencies often find it amusing to poke fun at big holding company agencies, I found the article to be mean-spirited and unfair. But before we get to what this piece got wrong, let's talk for a bit about what it got right. After skewering Euro RSCG for failing to update its Twitter feed, the piece by Rupal Parekh goes on to identify several marketers -- including C-level executives at Best Buy, Zappos, and Express -- as Twitter users who utilize the channel successfully to "boost brand awareness and interact with their consumers."
Gmail has a fantastic built-in spam filter, but no spam filter is absolutely perfect. Sometimes, we might run into a situation where a much-anticipated email actually ends up in the spam folder. Why build a whitelist If you’ve ever been anxiously waiting to receive an email from a potential new flame, or potential job offer, you want to make very sure the important message is not going to be banished as spam. To avoid messages you do want to receive from being send straight to spam is the one and most important reason to have a so-called ‘whitelist’. 2 ways to whitelist in Gmail:
Do you hate Facebook's new design? Do you find the home page too noisy, with important updates from your friends getting buried under a stream of banal comments from high-school classmates and other people you pity-friended? I bet you think the site's confusing, too.
Posted by Suw Charman-Anderson And another draft section! This is basically the introduction, explaining why this is all important. It is not the executive summary. Again, comments welcome.
This morning the blogosphere is abuzz with the late-breaking news about Google's new Chrome OS , a combination of the Chrome browser and windowing system running on top of a Linux kernel. But more important than what's being announced is what hasn't been said. People already have a lot of questions about the Chrome OS and the answers may ultimately determine how well it succeeds as a true competitor to both Microsoft and Apple, as is being widely speculated.
It's inevitable: when opportunity pops up on the internet, there are plenty of snake oil salesmen waiting to take advantage of it. The field of SEO provides the perfect example. While there are plenty of reputable guns for hire and firms providing SEO services, there are also plenty of snake oil salesmen promising the moon but delivering a bag full of sand.
When I read the article on Mashable about Facebooks revenue , I thought the company is growing really well. However, after just one minute my mind started to wonder if this is really true. I know Facebook is just building a business, and I know they started ramping advertising up just recently, and I know revenue is not their primary focus.
By Jill Gordon A non-profit dedicated to bringing "Ideas Worth Sharing" to the world, TED offers some of the best and brightest sharing their perspectives on technology, entertainment, and design. Many of those who speak at TED discuss topics relevant to education.
It's hard to imagine anything more far out than the suggestion that the founders of Twitter be awarded the Nobel Peace Prize, especially since the people who invented the internet never were. But that's what Deputy National Security Advisor, Mark Pfeifle, argues this week in The Christian Science Monitor , because of the company's role in supporting the ongoing uprising in Iran. Pfeifle isn't the only one making this argument, either. MG Siegler found Pfeifle's editorial and reported on it ; he seems to think it's funny - and it is.
We're often asked why so many Google applications seem to be perpetually in beta. For example, Gmail has worn the beta tag more than five years. We realize this situation puzzles some people, particularly those who subscribe to the traditional definition of "beta" software as not being yet ready for prime time.