Casting a Digital Shadow; Your Reputation Precedes You | PR2.0 Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent.
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The Future of Search: Social Relevancy Rank FriendFeed has recently launched a search feature, and so Facebook search must be coming soon. Real-time Web search (of streams of activities) is a hot topic right now . Everyone, including Google and Microsoft , recognizes the value of using trusted contacts as filters.
Successful social media engagement for online businesses requires a lot of creative thinking, time and effort. Initially, the balance is tipped in favour of hard graft, dedication and eureka ideas and then you start to see some results. Better results and more followers means more time required to interact effectively with them. The social media paradox: success & time. | Blog | Econsulta
Will Twitter take legal action against Web sites that publish the company's confidential documents , which were leaked by a hacker? Although the microblog isn't coming right out and saying it, Twitter co-founder Evan Williams published a blog post yesterday suggesting legal action was a possibility. In a post entitled, " Twitter, Even More Open Than We Wanted ," Williams said: "We are in touch with our legal counsel about what this theft means for Twitter...and anyone who accepts and subsequently shares or publishes these stolen documents. We're not sure yet exactly what the implications are for folks who choose to get involved at this point but when we learn more and are able to share more, we will." Williams also pointed out that while the publication of these documents could be embarrassing for the company, they aren't particularly revelatory about Twitter's future plans. Will Twitter Sue TechCrunch? - PC World
UptownMaker: 18 Essential Skills for a Maker @AntonOlsen recently posted an article on GeekDad enumerating 100 Essential Skills for Geeks. As he was inspired to do so by a list of "Essential Skills for Men", so I am inspired to make this list of essential skills for Makers. His list was a little long (100 items), terse (essentially one line per item, but with links), and slightly biased (heavier on computers than I might have liked, but to be fair, that is the most common geek fetish).
MediaShift Idea Lab . Ideas for Professional Journalists to Prov If you were a professional journalist and I asked you, "what does mainstream media provide that the crowd can't?" I have some guesses about what I might hear in your answer: It's more credible, more comprehensive, fact-checked, less biased, professionally composed, more knowledgeable, presented in the larger context, and more reliable, to name a few. But wait! It's a trick question, and not just because there are countless examples of all classes of reporting from both mainstream and creek media.
Frankensearch (Intelligent Media Search), a real time search collage powered by social media status For regular search, finely sifting and weighting pages based on authority and rank is fine. Even if I only see the top 5-10 pages, most likely they’ll contain the information or links to the information I’m searching for. But real time search is something different. When it Comes to Real Time Search, More is Better
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It’s been an exciting few months since we announced Google Voice . The feedback from early users has been terrific, and the requests for invites have been flowing in. We started sending invites a few weeks ago and will keep sending them daily. At the same time, we continue to improve the service and address your requests and feedback. Official Google Blog: Google Voice mobile app for Blackberry and
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The growth of twitter (with analysts) Technobabble 2.0 i Rate This Everyone knows that Twitter is huge.
The latest Nielsen Global Online Consumer Survey has been released, and it serves as yet another reminder of just how little consumers trust what brands and marketers tell them. The report should provide Social Media practitioners with further support for increased spending on Social Media, since it is clear the way for brands to earn trust is to get consumers talking to each other. Just 55 percent of consumers have any degree of trust (defined by Nielsen as respondents indicating they "completely" or "somewhat" trust information) in the emails they sign up for, radio ads, and billboards. A slightly higher percentage--around 60 percent--trust the information they receive from advertising in magazines, in newspapers, and on television. Putting Your Marketing Budget Where the T
Meet Google, Your Phone Company [qi:gigaom_icon_voip] Can Google be your phone company? The answer is yes. I came to that conclusion after I met with Vincent Paquet, co-founder of GrandCentral (a company acquired by Google) and now a member of the Google Voice team. Earlier today he stopped by our office to show the mobile app versions of its Google Voice service for Blackberry and Android. Google recently announced that it was going to make the Voice service widely available to users in the U.S. soon. These mobile versions of the Google Voice service will allow folks to not only manage their Google Voice connections –- to access and playback voice mails, send and receives SMS messages and read message transcripts — but also make local and long distance calls from mobile phones.
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Facebook At Work: Helpful or a Hazard? It seems we're always going back and forth on the subject of Facebook's usefulness at work. Some would argue that Facebook is no longer just a time-wasting application for poking people and throwing sheep - it's a critical part of their daily communications with co-workers, colleagues, and others within their industry. In fact, earlier this month, we reported on a study that showed the growing acceptance of social networking applications in the workplace. The study noted that nearly half of I.T. professionals now saw Facebook as one of the apps that had business value. Yet today, there's new information being released that seems to say something different about the state of social networking applications in the workplace. According to Nucleus Research , Facebook causes a 1.5% decrease in employee productivity.
When I was first told that I was being laid off from my journalism job back in December, I was devastated. I thought because of my rare technical skills and demonstrated passion for the job that there was no way I would ever be fired, even though I saw the mass layoffs that were happening all around me. It was a further blow to my ego when I realized that months later I was still unemployed along with thousands of other journalists. Why being an unemployed journalist is the best thing to ever hap
How fast is the blogosphere? | Blog in Share 0 in Share That conclusion was reached by using computers to analyze 1.6m websites between August and October 2008.
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