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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place. The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites. "Customer feedback should be the front lines of product development," says Jim Tsokanos, MS&L’s president, North America.
Things just aren't the way they used to be between you and your BFF. Either you're bickering, bored or uptight when you're together. While you used to be attached at the hip, there's suddenly a wedge between you.
News organizations, take note: More women than men are using social media, a new study says. The study, from Information is Beautiful, uses Google Ad Planner numbers to come up with its conclusion that more women than men use many popular social networks. Digg stands out because 64 percent of users are men. LinkedIn and YouTube are tied, genderwise. You can view that data yourself, but here are some findings I found interesting: — Twitter : 57 percent women users.
From our colleagues at Media Decoder: Spending for interactive advertising fell again in the second quarter, making it two quarters in a row that the medium, which had been growing so robustly, fell victim to the economy. It was the first time since the dot-com bust that ad spending online has declined for two consecutive quarters compared with the same quarters a year ago. But ad spending online in the second half of the year could pick up, which would make the total for 2009 the second highest ever, behind only 2008.
If the first batch of Chrome themes didn't include too many beautiful themes, you can now choose from a gallery of 95 themes designed by top artists like Jeff Koons, Yulia Brodskaya or Wes Craven. "We invited leading artists, architects, musicians, illustrators, filmmakers and fashion and interior designers from around the globe to create artwork for an unusual canvas: the modern web browser," explains Google . Apparently, the artists worked for free .
Update - there are now 20,000 accounts affected and non-Hotmail addresses. Neowin has received information regarding a possible Windows Live Hotmail "hack" or phishing scheme where password details of thousands of Hotmail accounts have been posted online. An anonymous user posted details of the accounts on October 1 at pastebin.com , a site commonly used by developers to share code snippets. The details have since been removed but Neowin has seen part of the list posted and can confirm the accounts are genuine and most appear to be based in Europe.
Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter Source: Shutterstock If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise. Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant. Social media expertise in general has become a joke , sadly, as there really are people out there who understand social media and how it relates to business.
In my previous incarnation as a philosopher, I spent a lot of effort trying to argue for a different, phenomenological approach to the sciences of cognition – the very sciences at the root of the study of human-computer interaction. I find myself turning back to that train of thought in light of recent discussions I’ve had around establishing a methodology for user experience design. One thing that American philosopher Richard Rorty really liked about his student Robert Brandom ‘s book Making It Explicit was that the word “experience” was not to be found anywhere in the index.
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys ( via MarketingCharts). Using what Passikoff calls "predictive loyalty metrics" gleaned from consumer data his firm collects, Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends: Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This may spell trouble for brands with no authentic meaning, whether high-end or low.
Four years ago, the movie, “Snakes on a Plane,” became a genuine Internet phenom well before the movie was in theaters. Which, in the end, only showed that online buzz had negligible impact on the viewing public, given that the movie’s box office turned out to be tepid at best. But will another small film, about a demon-plagued couple with an infrared-equipped videocamera, called “Paranormal Activity,” prove that the chatter of Facebook and Twitter has more legs today? It looks like it, given that the very-low-budget film–acquired by Viacom (VIA) studio Paramount Pictures as a remake–performed spectacularly well last weekend, selling out midnight-only shows focused on college towns. That middle-of-the-night tactic was made larger this past weekend, creating a ton of online heat, which led to an expanded release planned for this coming weekend at all hours. Of course, along with a clever television marketing push, the studio is using Internet feedback to discern where to head next and how.
Gmail added a feature that lets you interact with the messages sent by some companies without opening a new page. It's called " sponsored mail with enhanced content " and here's the description: If you're subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you'll also see an icon in your inbox identifying these messages).
Update 3 p.m. PT: To include an updated comment from Google. Google said on Friday that an error caused the search engine to remove The Pirate Bay from its search pages. "Google received a (Digital Millennium Copyright Act) take-down request that erroneously listed Thepiratebay.org, and as a result, this URL was accidentally removed from the Google search index," Google said in a statement. "We are now correcting the removal, and you can expect to see Thepiratebay.org back in Google search results this afternoon."
Despite its rapid growth, Twitter has yet to make any money. Or even earn any revenue. And Evan Williams, co-founder and chief executive of the microblogging service, is totally fine with that. Mr. Williams founded several companies before Twitter, including the Blogger service that he eventually sold to Google. One lesson he has taken from them all: “Create something that you want to see in the world,” not what some M.B.A. brandishing a business plan suggests.
A few hours ago Internet search mogul Google removed the Pirate Bay frontpage from its search results. According to the company this action was taken after it received a DMCA takedown request, which is odd since there are no torrents to be found on the homepage of The Pirate Bay. Removing search results is nothing new for Google .
In addition to geolocation , Twitter's about to launch their new lists feature , which lets you organize the people you follow into lists and see what lists others have included you on. For example, I can create a list called "Lifehacker editors" or "Co-workers" or "NYC pals" or "Sci-Fi experts", and view tweets just from those people in a list view. I've been making lists of people I follow using TweetDeck for some time now.