Marketers Ignoring Customer Feedback from Social Media | WebProN. A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place. The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites. "Customer feedback should be the front lines of product development," says Jim Tsokanos, MS&L’s president, North America. "Marketers need to act on information culled from social sites and are missing out on a key opportunity to improve and shape their products and programs based on what their consumers need and want. " The top three business uses of social media according to the survey are: 1. There is still a significant amount of skepticism in corporate America, regarding social media.
Marketers Ignoring Customer Feedback from Social Media. 5 Tips for Mending a Tattered Friendship. Things just aren't the way they used to be between you and your BFF. Either you're bickering, bored or uptight when you're together. While you used to be attached at the hip, there's suddenly a wedge between you. What's a girl to do? Try to think objectively and make sure that you really want to mend the friendship . If it is something you said or did, or something you didn't say or do---or if the problem was with her, talk about it.
If you know you were in the wrong, take responsibility for your mistake. If she was in the wrong, practice forgiveness . Be sensitive to her response. Friendships have beginning and endings. Friendships are wonderful and life affirming. Women use social media more than men: what’s news orgs. News organizations, take note: More women than men are using social media, a new study says.
The study, from Information is Beautiful, uses Google Ad Planner numbers to come up with its conclusion that more women than men use many popular social networks. Digg stands out because 64 percent of users are men. LinkedIn and YouTube are tied, genderwise. You can view that data yourself, but here are some findings I found interesting: — Twitter: 57 percent women users. — Facebook: 57 percent women users. — Flickr: 55 percent women users.
Patrick Thornton at BeatBlogging.Org, which tipped me off to the study, notes that it’s important to understand the demographics of each social network because “news organizations — especially newspapers — have struggled for years to attract as many female readers/users as they do with males.” But then this study comes along, showing that women get social media. Yes, that’s an oversimplified gender stereotype based on a study of two people, my husband and me. Spending on Online Advertising Continues to Fall - Bits Blog - N. New Themes for Google Chrome. If the first batch of Chrome themes didn't include too many beautiful themes, you can now choose from a gallery of 95 themes designed by top artists like Jeff Koons, Yulia Brodskaya or Wes Craven. "We invited leading artists, architects, musicians, illustrators, filmmakers and fashion and interior designers from around the globe to create artwork for an unusual canvas: the modern web browser," explains Google.
Apparently, the artists worked for free. Chrome's themes are loaded almost instantly, so you don't need to restart the browser. Unfortunately, you can't pick a list of favorite themes or manage the themes you've already installed. I've tried some of themes, but I went back to the default theme, which looks great and doesn't try too hard to be attractive. No description available. Update - there are now 20,000 accounts affected and non-Hotmail addresses. Neowin has received information regarding a possible Windows Live Hotmail "hack" or phishing scheme where password details of thousands of Hotmail accounts have been posted online. An anonymous user posted details of the accounts on October 1 at pastebin.com, a site commonly used by developers to share code snippets.
The details have since been removed but Neowin has seen part of the list posted and can confirm the accounts are genuine and most appear to be based in Europe. The list details over 10,000 accounts starting from A through to B, suggesting there could be additional lists. Currently it appears only accounts used to access Microsoft's Windows Live Hotmail have been posted, this includes @hotmail.com, @msn.com and @live.com accounts. If you are a Windows Live Hotmail user Neowin recommends that you change your password and security question immediately. Thanks to Chris for the news tip. Social media consultants: A call to action | Brian Solis - PR 2. InShare1 Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter Source: Shutterstock If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise.
Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant. Social media expertise in general has become a joke, sadly, as there really are people out there who understand social media and how it relates to business. Unfortunately they get buried by the noise of the fakers. The best quote I’ve heard came from the host of this blog, Brian Solis, at a Girls In Tech event I participated in this summer. You know the types. What separates the good from the bad? Proof of experience and demonstrated results. It’s overwhelming, isn’t it? So I’d like to issue a challenge to you, good consultants.
Johnny Holland - It’s all about interaction Blog Arc. In my previous incarnation as a philosopher, I spent a lot of effort trying to argue for a different, phenomenological approach to the sciences of cognition – the very sciences at the root of the study of human-computer interaction. I find myself turning back to that train of thought in light of recent discussions I’ve had around establishing a methodology for user experience design. One thing that American philosopher Richard Rorty really liked about his student Robert Brandom‘s book Making It Explicit was that the word “experience” was not to be found anywhere in the index.
Rorty was one of the most important philosophers of language of his time – as Brandom is today – and their pragmatist approach is extremely influential in contemporary philosophical circles. Balancing Intuition and Evidence Perhaps like all forms of design, in practice user experience design rarely resembles the execution of a method, so much as it resembles the practice of an art.
Proving the pudding. 10 Branding Trends: Value is the New Black. Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr.
Robert Passikoff, president of Brand Keys (via MarketingCharts). Using what Passikoff calls "predictive loyalty metrics" gleaned from consumer data his firm collects, Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends: Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. Passikoff believes that accommodating all of these trends will require some companies to undergo significant paradigm shifts, which will likely be painful but necessary. Either way, change in the brand marketing pace will be inevitable. Will Facebook and Twitter Keep “Paranormal Activity&am. Four years ago, the movie, “Snakes on a Plane,” became a genuine Internet phenom well before the movie was in theaters. Which, in the end, only showed that online buzz had negligible impact on the viewing public, given that the movie’s box office turned out to be tepid at best.
But will another small film, about a demon-plagued couple with an infrared-equipped videocamera, called “Paranormal Activity,” prove that the chatter of Facebook and Twitter has more legs today? It looks like it, given that the very-low-budget film–acquired by Viacom (VIA) studio Paramount Pictures as a remake–performed spectacularly well last weekend, selling out midnight-only shows focused on college towns.
That middle-of-the-night tactic was made larger this past weekend, creating a ton of online heat, which led to an expanded release planned for this coming weekend at all hours. Of course, along with a clever television marketing push, the studio is using Internet feedback to discern where to head next and how. (Image) - e-Klaser. Reports | Global reports | HDR 2009. Media Morph: Google Wave - Advertising Age - Media Morph. Gmail Messages with Enhanced Content. Gmail added a feature that lets you interact with the messages sent by some companies without opening a new page.
It's called "sponsored mail with enhanced content" and here's the description: If you're subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you'll also see an icon in your inbox identifying these messages).For example, if you receive a Pregnancy Bulletin newsletter from Babycenter, you'll be able to view up-to-date content, including the baby name of the day, and browse though the current top 100 baby names within the message.
Aside from the convenience of being able to interact with certain websites from inside Gmail, the branded content will help identify that your messages are legitimate and not spoofed (we'll only show branded content when the sender authenticates their mail). One of these partners is Netflix. Google: Pirate Bay booted off search by mistake | Digital Media. Update 3 p.m. PT: To include an updated comment from Google.
Google said on Friday that an error caused the search engine to remove The Pirate Bay from its search pages. "Google received a (Digital Millennium Copyright Act) take-down request that erroneously listed Thepiratebay.org, and as a result, this URL was accidentally removed from the Google search index," Google said in a statement. "We are now correcting the removal, and you can expect to see Thepiratebay.org back in Google search results this afternoon. " Later, Google updated it's statement: "The removal appears to be an internal error and not part of a DMCA request. " Separately, The Pirate Bay's site appeared down Friday afternoon at 1:15 p.m.
Google didn't provide any details about what caused the error but at this point it doesn't seem to be some kind of orchestrated effort to bring down The Pirate Bay--at least on Google's part. If that's all that was needed to have the site kicked off, it would have happened years ago. Twitter Seeks to Build Value, Not Revenue - Bits Blog - NYTimes. Google Removes Pirate Bay Frontpage From Search Results | Torren. A few hours ago Internet search mogul Google removed the Pirate Bay frontpage from its search results. According to the company this action was taken after it received a DMCA takedown request, which is odd since there are no torrents to be found on the homepage of The Pirate Bay.
Removing search results is nothing new for Google. The company has been cleaning up its search results for years, following up on complaints from the Chinese government, and of course copyright holders. Torrent sites have been the target of these removal requests more than once, and Google usually removes the ‘infringing’ torrent detail pages from their search results fairly quickly. According to Google the altered search results are caused by DMCA complaints the company receives from copyright holders. “In response to a complaint we received under the US Digital Millennium Copyright Act, we have removed X result(s) from this page. Search results without TPB’s Homepage. Twitter Lists Organizes People You Follow. In addition to geolocation, Twitter's about to launch their new lists feature, which lets you organize the people you follow into lists and see what lists others have included you on.
For example, I can create a list called "Lifehacker editors" or "Co-workers" or "NYC pals" or "Sci-Fi experts", and view tweets just from those people in a list view. I've been making lists of people I follow using TweetDeck for some time now. However, having this baked into the Twitter web site and API makes it more convenient and easy to share. Here are some screenshots of how it works from the beta. Click on "Create a new list" to name your list and set it to public (anyone can see) or private (only you can see it). Then, add people you follow to your lists from your Following page, or from his/her individual Twitter page. After I added a bunch of Guildies to my list, I can see just tweets from them. The lists feature also includes a little ego-surfing information, too. Gravity7: Social Interaction Design by Adrian Chan: Twitter, Goo. This post is a reflection on some questions raised by Adina Levin in a post on Google Wave dated July.
I haven’t myself used the product, so this is not a product review but is instead a continuation of some of the thoughts Adina raised around Wave’s social models. I’ll speak here more to the ongoing innovation in conversation tools rather than attempt even educated guesses as to Wave itself. I should also say that this post is un-premeditated and off the cuff.
Wave is a communication tool. In that, it will be compared to twitter. But there seem to be substantial differences between the two, as many (some) will no doubt have experienced from using Wave. Twitter creates a mediated public, and this means that twitter users are not only using it for communication but for social reasons also. Communication in twitter is not just a matter of talking to people but of being seen talking by the public — or at least being aware that one’s communication may be seen. They use both forms. My first day with Google Wave. InShare0 I got the same feeling as Jevon when I saw the first screenshots and read about Google Wave at ReadWriteWeb and elsewhere. I am not sure if that feeling has completely gone after having used it for an impressive whole day, or if it has just changed a little. I usually try to stay away from reviewing products and tools, but this time I have made an exception.
The exception spells Google Wave. Checking out Google WaveThe best thing with Google Wave is the empty inboxIt's hard to really test Google Wave without someone to communicate with - invitations aren't sent immediatelyReflection from my first wave in Google Wave: how to end a real-time conversation in a wave? Google Wave IS Email 2.0. How? Despite what some analysts have said, I have a hard time seeing how Google Wave can be compared to a social networking platform like Facebook or even Twitter.
In a way, Google Wave is like email on steroids. A wave is equal parts conversation and document. M.I.T. Lets Student Bloggers Post Without Censoring - NYTimes.co. Infoporn: Google Acquisitions and Investments. Google Wave 1.0 = RSS, the Sequel. In Other Words, DoA... for No. Digital keys open door to 21st century marketing | Special Repor. Social Network Statistics | Brian Solis - PR 2.0. 367 US Hospitals Now Use Social Media. The end of objectivity – web 2.0 version. 30 Resources to Find the Data You Need | FlowingData.
Recognize That Cute Picture Online? - Forbes.com. Take Five Minutes to Watch 100 Years of Visual Effects - visual. Work is not a place, it is something you do. Study: Americans don't want targeted advertising | Blog | E. “16 Inventions That Boost Habitats, Humanity, Health a. Social Media Reality-Check : MarketingProfs. Google's SideWiki: Don't Say We Didn' The Next Great Media Company Won't Have a Web Site - The S. Mobile Users Most Loyal to News, Reference Apps.
Your Content Is A Service To Your Audience | Social Media Explor. Business Applications Of Social Media Inside Organizations: Twit. The 4 Cs of Social Media Marketing. Local Politicians Use Social Media to Connect with. Updated: Key Statistics About Wikipedia and Wikimedia Foundation. Strange Attractor Blog Archive Innovative journalists and v. More Insight into YouTube. Retail Buys Into New Social Media Tools - destinationCRM.com. Neuromarketing Your Brain on Thousands of Products. Where Do Ideas Come From? - Stepcase Lifehack.