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A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place. The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites. "Customer feedback should be the front lines of product development," says Jim Tsokanos, MS&L’s president, North America.
Marketers Ignoring Customer Feedback from Social Media | WebProN
5 Tips for Mending a Tattered Friendship
News organizations, take note: More women than men are using social media, a new study says. The study, from Information is Beautiful, uses Google Ad Planner numbers to come up with its conclusion that more women than men use many popular social networks. Digg stands out because 64 percent of users are men. LinkedIn and YouTube are tied, genderwise. You can view that data yourself, but here are some findings I found interesting: — Twitter : 57 percent women users.
Women use social media more than men: what’s news orgs
Spending on Online Advertising Continues to Fall - Bits Blog - N
New Themes for Google Chrome
If the first batch of Chrome themes didn't include too many beautiful themes, you can now choose from a gallery of 95 themes designed by top artists like Jeff Koons, Yulia Brodskaya or Wes Craven. "We invited leading artists, architects, musicians, illustrators, filmmakers and fashion and interior designers from around the globe to create artwork for an unusual canvas: the modern web browser," explains Google . Apparently, the artists worked for free .No description available.
Update - there are now 20,000 accounts affected and non-Hotmail addresses. Neowin has received information regarding a possible Windows Live Hotmail "hack" or phishing scheme where password details of thousands of Hotmail accounts have been posted online. An anonymous user posted details of the accounts on October 1 at pastebin.com , a site commonly used by developers to share code snippets. The details have since been removed but Neowin has seen part of the list posted and can confirm the accounts are genuine and most appear to be based in Europe.Guest post by Jennifer Leggio, Read her blog | Follow her on Twitter Source: Shutterstock If you’re dubbed a social media expert these days it’s almost like getting marked for professional death. It’s become even more popular to deny social media expertise as it has to claim faux expertise. Which means that the snake oiliest of the social media expert types have tried to give themselves a bit more oomph: they use the term consultant. Social media expertise in general has become a joke , sadly, as there really are people out there who understand social media and how it relates to business.
Social media consultants: A call to action | Brian Solis - PR 2.
Johnny Holland - It’s all about interaction Blog Arc
Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to (pdf) Dr. Robert Passikoff, president of Brand Keys ( via MarketingCharts). Using what Passikoff calls "predictive loyalty metrics" gleaned from consumer data his firm collects, Brandkeys analyzed the likely consumer values, needs and expectations for the next 12-18 months and offered the following 10 trends: Value is the new black: Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This may spell trouble for brands with no authentic meaning, whether high-end or low.
10 Branding Trends: Value is the New Black
Will Facebook and Twitter Keep “Paranormal Activity&am
Gmail Messages with Enhanced Content
Gmail added a feature that lets you interact with the messages sent by some companies without opening a new page. It's called " sponsored mail with enhanced content " and here's the description: If you're subscribed to receive email from certain senders, the messages you receive from them will be enhanced with an interactive gadget that has up-to-date content from their website (you'll also see an icon in your inbox identifying these messages).Update 3 p.m. PT: To include an updated comment from Google. Google said on Friday that an error caused the search engine to remove The Pirate Bay from its search pages. "Google received a (Digital Millennium Copyright Act) take-down request that erroneously listed Thepiratebay.org, and as a result, this URL was accidentally removed from the Google search index," Google said in a statement. "We are now correcting the removal, and you can expect to see Thepiratebay.org back in Google search results this afternoon."
Google: Pirate Bay booted off search by mistake | Digital Media
Despite its rapid growth, Twitter has yet to make any money. Or even earn any revenue. And Evan Williams, co-founder and chief executive of the microblogging service, is totally fine with that. Mr. Williams founded several companies before Twitter, including the Blogger service that he eventually sold to Google. One lesson he has taken from them all: “Create something that you want to see in the world,” not what some M.B.A. brandishing a business plan suggests.

