Old Media, New Media and Where the Rubber Meets the Road - O. Analog (old) media is all about managing scarcity by controlling distribution, the net effect of which is to enable publishers to price access to their “toll roads” as they see fit.
Digital (new) media, by contrast, is premised on the assumption that the tools for content creation, selling, distributing and marketing enable meta-professionals and prosumers to create a surplus of “good enough” content. This content, in tandem with un-tethered distribution and pretty good search/retrieval functions, operates in complete disregard for the old media-based pricing models that preceded it. BBQ Chain Smokey Bones Turns Staff Into Social Media Hosts - Adv. Generation Y: We're just not that into Twitter. Given that Generation Y is often pegged as narcissistic, lazy, having high expectations, craving the limelight, and other such flattering characterizations, one might expect we'd be Twittering as if it were breathing.
After all, Twitter is known as a place where people expose the most minute details of their lives--missing the bus, stubbing a toe, toasting an English muffin. But a recent survey from Pace University and the Participatory Media Network shows that only 22 percent of 18- to 24-year-olds use Twitter, while 99 percent have profiles on social networks.
This may seem surprising on the face of it, but as a member of the Millennial Generation myself, I have some theories as to why it might be true.