Analysis. Brand. Social Media: Seduced by the New? - ClickZ. Robin Neifield | June 3, 2009 | 2 Comments inShare0 Is social media just a fad or a legitimate new marketing strategy?
We've been privileged and challenged by a steady stream of new and hot technologies and communication channels in digital marketing. Each new star garners outsize attention from the media as marketers, educators, and agencies desperately try to stay abreast or get ahead of yet another new opportunity. For that brief shining moment, both fads and legitimate strategies and tactics can take on celebrity status while other, equally legitimate strategies and tactics are temporarily displaced. Vitrue SRM Findings: Social Click Through Rates for Facebook are. Yes, LinkedIn is a very different social network with very different users and a very different purpose than the likes of Facebook, Twitter and Pinterest.
But, that doesn’t mean it’s not a platform that’s always experimenting, evolving and changing like the others. In the past few months alone, LinkedIn has made alterations that you, especially if you’re B2B, must be aware of in case they affect current strategy or serve as inspiration for new LinkedIn tactics for your brand. Congratulations! You’re a Publisher!