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I was lucky enough to catch a tweet on Twitter from Kami Watson Huyse of the Communication Overtones blog, which led me to a very interesting piece on the Trustworthy blog written by Kirk Skodis . These accounts are active with their followers and have a decent base of active followers. Both actively hold real conversations (meaning they tweet out messages, reply to tweets, and retweet things they find interesting). It wasn't just a broadcast of what the specials of the day are at Brasserie Pavil, or a tweetstream of links to the latest clothes on sale at Bloom Maternity's shop. When I look at this highlighted conversation and what transpired, all companies can learn a few lessons from their interactions. This example demonstrates a few things about conversations in social media that any marketer can integrate into their strategy for entering the social media space.

