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I was lucky enough to catch a tweet on Twitter from Kami Watson Huyse of the Communication Overtones blog, which led me to a very interesting piece on the Trustworthy blog written by Kirk Skodis . These accounts are active with their followers and have a decent base of active followers. Both actively hold real conversations (meaning they tweet out messages, reply to tweets, and retweet things they find interesting). It wasn't just a broadcast of what the specials of the day are at Brasserie Pavil, or a tweetstream of links to the latest clothes on sale at Bloom Maternity's shop. When I look at this highlighted conversation and what transpired, all companies can learn a few lessons from their interactions. This example demonstrates a few things about conversations in social media that any marketer can integrate into their strategy for entering the social media space.
Customer Service in Social Media - Search Engine Watch (SEW)
Every time you turn a corner these days, someone is dispensing advice on "how to connect with your customers on Twitter." There are usually plenty of fancy words like "dialogue" and "communication" thrown in to make corporate Tweeting sound less onerous but let's face facts: it's still PR. Done correctly, however, marketing your product or service on Twitter can gain you new customers and make loyal fans out of the ones you already have. Here are three companies on Twitter that get it right. Comcast -- Few things provoke instant fury in customers like a cable TV or Internet outage. Since public communication happens on Twitter in near real-time, complaints about a company can spread like wildfire with very little effort.
Three companies that get it right on Twitter - Computerworld Blo
Five Ways to Use Twitter to Improve Your Marketing - ClickZ
Heidi Cohen | May 18, 2009 Do you tweet? If so, you're part of a fast growing trend.