Pearltrees releases a new version, without any pearls nor trees. The Paris-based startup founded in 2009 once declared: “We focus on the visual potential of Pearltrees to let people dive deeply into their interests and nearly feel them”. Their product, offering a digital curation tool, was unique because of the visual interface voluntareely original: links and folders symbolized by rounded pearls attached together like the branches of a tree. Today, pearls and trees have disappeared to make room for a brand new and larger organisation tool. Two years ago, everyone wanted to build products around “curation” and “interest graph”. Today the keywords have shifted to “collaborative SaaS tool” and “organizing data”. Pearltrees, who has raised €8,5 million in two rounds, is renewing itself to match the new trends by releasing a new version focused on organization of collections in a more “obvious” way. Why giving up the core of the product, after 4,5 years of existence and 1,7 million users?
Pearltrees Gets a New Look, New Features and New Premium Tiers. Pearltrees, the social curation service that helps you organise Web content, photos and notes (‘pearls’) into mindmap-style ‘trees’, is today unveiling a new look, new features for paying users and revised pro account tiers.
Pearltrees was launched in December 2010 and now boasts two million monthly active users, collecting over 50,000 links every day. The new UI, codenamed ‘Asimov’ by the French startup, is designed to provide a coherent, simpler experience across the Web, iOS and a forthcoming Android version. There’s nothing enormously different about it, although there’s now an Apple-style ‘dock’ at the bottom of the page for universal options and a subtly more friendly look that uses responsive design to optimize the layout for different screen sizes. The updated iOS version, which will be available as soon as it’s approved by Apple, promises to get rid of one my biggest bugbears when it comes to curation apps – the Safari bookmarklet. Now, there are three paid tiers: Pearltrees 2.0 Launches with a Brand New User Interface.
Today Pearltrees officially separated itself from its unique visual interface made of pearls and pearltrees, finally succumbing to the trend of Pinterest-like user experience.
It might be more practical for the majority of users to sort and collect content with the new Pearltrees 2.0, however, some people might regret the innovative former interface that allowed to discover related content rapidly by browsing an “ocean” of Pearls. Users still have the possibility to go back to the “pearly” version accessible from the menu in the settings section. Now the Pearltree has been replaced by the “Collection” which is basically a “folder” (or a board) containing various types of content of a topic, for instance, you can collect web pages, images, and notes, just like you can do with Evernote and Pinterest. Unlike Evernote, you are able to browse the public content collected by other users, and if you feel the need to make your content private, the premium version offers the feature. A better look into Pearltrees 'Meaning' feature.
Pearltrees Develops its New Interface Further with 'Meaning'. Content and file curation and sharing platform Pearltrees has been updated today with new features that include ‘Meaning’, a new organization system.
‘Meaning’ is based on a traditional grid and allows users to drag and drop content into collections that can be shared with others and collaborated on with real-time synchronization. Pearltrees tells us that it hopes the new layout will encourage more collaboration between users. The company may have a point – a conventional grid could well take less time for new users to adapt to than Pearltrees’ old ‘tree of pearls‘ look that it moved away from earlier this year, even if it’s not quite as unique to look at. The France-based company’s video below shows Meaning in action: Meanwhile, Pearltrees’ mobile apps on iOS and Android have been updated with new features including a ‘tunable interest feed’ that delivers personalized content recommendations to your account.