Find Hidden Opportunities in the Senior Market. The senior market is booming, and opportunities are plentiful.
To get a better understanding on how businesses can successfully market to seniors, Entrepreneur.com talked to USC Assistant Dean of Gerontology Maria Henke. What are some specific tips you have for entrepreneurs who want to start a business serving the senior market? The rules of starting any business still apply to serving the senior market.
Offer a product or service of value that meets an unmet need, put together a business plan, etc. When targeting older persons it's especially important to consider the functionality and safety of the product and how well that matches up with their needs. ORDIMEMO - ordinateur tactile et tablette senior ultra simple. Une tablette pour Mamie ou Papy. Téléchargez ce guide en pdf dans notre rubrique documents Il n’y a pas d’âge pour tout partager... Simplicité, sécurité... sérénité. Tablettes tactiles : engouement des seniors et ergonomie encore perfectible.