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A Link Building Blueprint: The Foundation
Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you follow the blueprint and implement what we cover, by the end of the series you should have a nice collection of links.
Taking the Guesswork Out of Design
Creativity breathes life into successful websites. However, creative ideas and solutions can sometimes seem like guesswork—and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions? The following exercises are a great way to start discussing and documenting aspects of design to help clients shed their fear of creativity and encourage them to join the design process. Set clear goals Some people feel they know why a website should exist, but struggle to create direct and measurable goals.
HOW TO: Add Multimedia to Your Blog
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages.