Web Designer Wall. A Link Building Blueprint: The Foundation. Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you follow the blueprint and implement what we cover, by the end of the series you should have a nice collection of links. Before I start, let’s take a quick look at what happened last week with Google’s algorithm tweak, how it may affect your linking and why now more than ever it’s a good idea to use a wide variety of link building tactics.
Google Pushes Back Recently there’s been a ”spate of stories“ on Google’s search quality by bloggers in a wide variety of industries, including the search marketing community. “even stronger action on content farms and sites that consist primarily of spammy or low-quality content“. (Collectively referred to as Associations) Both Yahoo! Jing, instant screenshots and screencasts, Thank you. 20 Best Free Fonts For Web Design | Web Design Dev. Taking the Guesswork Out of Design. Creativity breathes life into successful websites.
However, creative ideas and solutions can sometimes seem like guesswork—and guessing is risky business. So what can designers do to show clients they’re using a solid strategy and have the best intentions? The following exercises are a great way to start discussing and documenting aspects of design to help clients shed their fear of creativity and encourage them to join the design process. Set clear goals#section1 Some people feel they know why a website should exist, but struggle to create direct and measurable goals. Ambiguous goals force people to assume things, and assumptions can lead to broken expectations—which can, in turn, destroy trusting relationships. Goals such as “selling more stuff” or “getting more exposure” are vague and provide little direction. A modified acceptance criteria exercise is the simplest and most effective tool I’ve found for setting clear and powerful goals.
Example request: Example goal template: HOW TO: Add Multimedia to Your Blog. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages. While this all sounds well and good for multimedia companies that produce endless amounts of content, small businesses with text-based websites can run into trouble finding and providing appropriate content. The real trick is adding multimedia that enriches your site, product, or brand without taking away from your company’s core message and aesthetic. This is rarely easy. The Basics For most blog hosting sites, including WordPress and Tumblr, most multimedia is handled through embed codes. 1.
Audio is often overlooked as a multimedia device when compared to photo and video.