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Mobile - S&B

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Main goal of an app. The “Whos” And “Wheres” Of iOS Device Usage Explained. In a new report released this morning, mobile analytics firm Flurry took a deep dive into the different types of people, or demographic segments, which skew more heavily toward iPhone or iPad. Some of the findings were somewhat obvious – that shoppers and business travelers skew toward iPhone, for example. But others were a little surprising – like the fact that the group that skews most toward iPad are pet owners. Who knew? For startup founders and mobile app developers, a study like this is important in terms of understanding your customer base, and how they use their devices, especially if you’re targeting a group that fits into a couple of different personality types. Of course, today’s report is about teasing out the differences between iOS users, and the context in which they’re using an iPad or iPhone – it can’t tell you about the Android user base, or those on other platforms, like desktops, BlackBerry or Windows Phone.

How to Prototype an App in 1 hour: meet POP. Business Prototyping tools review – No business plan survives the first contact with the customer. During our Business Prototyping phase, we help our clients to build a Minimum Viable Product (MVP). Depending on the type of product or service, we might build a one-page website, physical prototype, paper mock-up or even prototype a B2B pilot plant. The goal at this stage is to test your crucial assumptions before investing big amounts. Our toolbox is filled with templates, hardware, and software to make this happen. In this post I’d like to talk about one of them: the Prototyping On Paper App (or shorter: POP) What is Prototyping On Paper? POP (Prototyping On Paper), by Woomoo, is a (currently free) app to make on-screen links between several paper prototype images. How to start if you’re not a designer? When organizing innovation bootcamps and lean sprints, we challenge people to overcome their “I can’t draw” attitude and motivate them to start making something.

Why do we love it? Understanding Mobile Advertising. Apple Now Locking Screenshots for Submitted Apps, Shutting Down Popular Scam Tactic. Apple today announced on its Developer Portal that screenshots added to app descriptions will be locked in place once an app has been approved. Beginning January 9, app screenshots will be locked in iTunes Connect once your app has been approved. New screenshots may be uploaded when you submit a binary for an update to an existing app or a new app. This small but important update shuts down a widely used scam tactic, where developers would upload game screenshots to get an app approved by Apple and then switch them out with screenshots from another popular app.

The scam tricked people into buying fake apps with screenshots ripped from another, more popular game, or a game that has not been ported to iOS at all. For example, in one instance, an unofficial Pokemon Yellow app was uploaded to the App Store. Several apps have slipped past Apple using this method, including several Minecraft clones that simply use Minecraft screenshots to promote an entirely different game. Analytics. Gestures as a New Dimension in Mobile Design. Something clicked in my head while writing my most recent article. While looking at the various paradigms that have grown from Twitter’s UI, I noticed an aspect of design that is oft overlooked.

That aspect is gestures. Gestures are something we use on a daily basis, but despite this, few people look at them as an element of an applications UI. I’m going to cover just a few basic gestures as well as a bit of insight as to how they may be used more efficiently in the future. Since the creation of touch screens, gestures have reigned in an entirely new aspect as to how we interact with our devices. As designers, we often only focus on the visual aspects of design, but hidden beneath (or above?)

The visuals of what we create, there is an otherwise invisible concept. Gestures allow users to perform specific tasks in an extremely efficient and more dynamic manner. Three applications that I have used and stick out to me most are Clear, Pair, and Paper. Clear Pair Paper The opportunities.