background preloader

Promotion

Facebook Twitter

No One Will Remember Your Band: 10 Ways to Stop Being Forgettable. This guest post is by Chris “Seth” Jackson, a bass guitarist and composer in pursuit of fulfilling his life’s dream of being a self-sufficient musician. He blogs his progress over at Howtorunaband.com to share the ups and downs of his adventure and to share great techniques that all artists can use to achieve success in the difficult world of music.

This is one of our favorite posts of his about the importance of standing out when performing live. Enjoy! No One Will Remember Your Band: 10 Ways to Stop Being Forgettable What bands tend to forget, not everyone at the show knows who they are. 1. Displaying your band’s logo prominently while you’re playing has to be the number one way for everyone to know who you are. Simply announcing the name of your band during your set is not enough. Yes, even if someone really digs your band, they can still wander out and miss who you are. 2. Have something with your logo and website that you can give to everyone at that show. 3. 4. 5. 6.

How to Get a Booking Agent to Book Your Band. How to Get a Booking Agent to Book Your Band One of the most common questions I was asked by artists during my time as a venue booker was how they could find a booking agent.

How to Get a Booking Agent to Book Your Band

I inevitably answered that they should just keep playing gigs, grow their fan base, and an agent would find them. But is the answer really that simple? In a word, yes. By far the best way to get a professional booking agent is for bands to book themselves until the point where they are selling out shows on a regular basis on their own. What does this mean exactly? OK, all kidding aside, I know how hard it can be to get to that point. So what if you’re not selling that many tickets just yet? Build a mailing list with 1000+ people, get 1000+ Facebook Fans, and 1000+ Twitter FollowersAre there bands out there who have less than 1000 mailing list subscribers, Facebook fans or Twitter followers, but who have a booking agent? Other than that, you should always blog about your live shows.

Comment préparer, optimiser et développer vos concerts (dossier) Part 1: la préparation. En marketing (Pouah pouah marketing!)

Comment préparer, optimiser et développer vos concerts (dossier) Part 1: la préparation

, on désigne “les 4 P” pour décrire le Mix Marketing traditionnel: Produit, Prix, Placement et Promotion. Nous allons emprunter ce terme et l’appliquer au live avec Préparation, Promotion, Performance, Post concert. Cette série d’articles sur les 4 P écrit par Dave Cool de Bandzoogle vous donc vous apporter tous les conseils pour optimiser vos concerts. 1. Les 4 P appliqués aux concerts: la Préparation Nous allons partir du fait que vous avez déjà choisi votre salle et confirmé la date avec le programmateur de celle-ci. Lorsque le concert est confirmé, voilà plusieurs éléments dont vous aurez besoin pour le préparer: - Qui fera la première partie? Tout d’abord: est-ce qu’il va y avoir une première partie ? Est ce que leur musique correspond à la vôtre ? Il y a deux écoles de pensée : pour la première, vous trouvez un groupe similaire au vôtre pour que la soirée soit musicalement cohérente.

Est ce que leur public aime votre musique ? 5 Ways to Impress Venue Bookers and Get More Gigs. This is a guest blog post by Dave Cool.

5 Ways to Impress Venue Bookers and Get More Gigs

Dave is perhaps best known for having directed and produced the documentary film "What is INDIE? A look into the World of Independent Musicians". He is also an author, and former program director of the Centre St-Ambroise in Montreal. And yes, that's his real name. I spent three years as program director for two venues here in my home city of Montreal, overseeing 500 shows during that time. 1. Many venues are booked at least 3 months in advance, and the more popular a venue, the further in advance you should contact them. 2. Bookers are very busy people, so be patient. Artistes, Apprenez (Enfin) A Vous Vendre! - Le Guide Pratique Promouvoir et Vendre Son Spectacle. Comment faire la promotion de vos concerts? (dossier concert part 2) On l’a démarré en début de semaine, dossier spécial concert préparé par Dave Cool, le directeur des relations artistes de Bandzoogle.

Comment faire la promotion de vos concerts? (dossier concert part 2)

Cette série d’articles sur les 4 P vous apportera tous les conseils pour optimiser vos concerts. “Les 4 P” appliqués au concert, cela donne: Préparation, Promotion, Performance, Post concert. On a déjà vu la préparation, on va donc passer à la promotion. Avant de commencer, la première chose que vous avez à faire est de prendre l’entière responsabilité de la promotion de votre concert. Chris « Seth » Jackson a écrit un très bon article intitulé « Comment promouvoir un spectacle : Ne comptez pas sur quelqu’un d’autre » . Vous ne pouvez vraiment pas compter sur les autres pour promouvoir votre concert : pas sur les autres groupes, pas sur la salle, pas sur le booker, pas sur votre manager, pas même sur la promo extérieure.

Voici les différentes façons de procéder. Connecting bands with fans―without getting in the way.