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Google+ Google+ How to Build an Effective Google+ Brand Strategy. Lawrence Mak is the product marketing manager at Context Optional, an Efficient Frontier company, where he covers product positioning and communications while moonlighting as a writer for all things social media. Having surpassed one billion unique visitors this past May, Google has become a part of our daily online lives. Yet Google’s impact is expanding even further. Google+ has now grown to more than 40 million users. Recently, the company introduced Google+ pages for businesses, designed to help brands connect with customers. While Google+ pages is in its infancy, the social network’s user base is growing, warranting brand attention and testing. Now is a good time to explore how Google+ works and what impact it can have upon the way your brand communicates with customers. As with any social media channel, begin by asking yourself what your communities want and expect when interacting with your brand, and how this platform ties into your larger business goals. 1. 2. 3. 4. 5. 6.

Google+ Brand Pages Begin Showing Up in Primary Search Results. In a move that could raise some charges of anti-competitive behavior, Google has begun integrating Google+ brand page information in primary search results. The inclusion, noted by researcher BrightEdge, appears only for some brands at the moment. BrightEdge, which has tracked Google+ brand pages since they went live on Nov. 7, just noticed the Google+ integration on Dec. 20. (Though Search Engine Land discovered it last month.) In particular, the company identified the following Google+ brand page results in a search for AT&T: As Brad Mattick, VP-marketing for BrightEdge notes, the addition of G+ brand pages in this case allows the marketer to wedge in a promotional message. In this particular case, a call for a sweepstakes gets a much bigger audience via Google natural search results than it would have otherwise.

Though AT&T appeared to be one of the first brands to get such treatment, a search for Toyota showed two Google+ entries (from late November). What do you think? Most Top Brands Have Google+ Pages, But Few Have Many Followers. At this point, most of the top brands have Google+ brand pages, but only a fraction of them are getting many visitors, according to two research firms. BrightEdge found that 77 of the top 100 brands (as determined by Millward Brown's Top 100 Most Valuable Global Brands 2011 list) now have G+ pages. In comparison, 93 of the top 100 have Facebook Pages. The total number of followers for those 77 brands is now 222,000 vs. 147,000 when BrightEdge took its first survey of G+ brand pages last month. Meanwhile, Simply Measured, which looked at the Interbrand Top 100 Brands, found 61 had Google+ brand pages.

However, only 13 of those top brands had followings of 5,000 or more, according to the researcher. Among the standouts tracked by both: Starbucks quadrupled its followers over the past month while H&M and Pepsi each surpassed the 20,000 follower mark. Brad Mattick, VP of marketing at BrightEdge, says the movement from 61 brands to 77 was a "big jump. " Comment Ajouter Plusieurs Administrateurs A Votre Page Google+ Vous êtes sur Google Plus ? Pensez alors à ajouter Emarketinglicious à vos cercles pour recevoir mes conseils et mes astuces dédiés à Google+ ainsi qu’aux médias sociaux !

Merci. Google vient récemment d’autoriser la gestion multi-administrateurs pour les pages G+. Vous pouvez choisir jusqu’à 50 administrateurs par page Google Plus, avec toutefois un nombre d’invitations limité à 20 par jour. Comment ajouter plusieurs administrateurs à votre page Google Plus ? La procédure est simple. Prévoyez 5 mn, montre en main ;) 1. 2. 3. Compétences des propriétaires et des administrateurs de pages Google+ Ressources Pages aide Google 1 & 2 Pour plus de nouveautés sur Google Plus, merci de vous abonner à la newsletter du blog ou à son flux RSS .

Si vous trouvez cet article intéressant, je vous invite à participer à sa promotion en utilisant les boutons de partage situés ci-dessous :) Tags: administrateurs, Google, google plus, page google plus Catégorie: Social Media.