Join Weekly Webinar on Mobile Marketing For Ecommerce in 2020 (COVID-19) We Are Making Audiencefy Free For 6 Months - Audiencefy. The pandemic, unfortunately, shows no sign of abatement at the time of writing this blog.
Over 175 countries have reported active cases of COVID-19, known to be caused by the new coronavirus (SARS-CoV-2). Governments across the world are going to extreme lengths to try and contain its spread and the consequent malaise. And, what has been and will be further impacted the hardest is the global economy, which is all set to spiral downwards presumably towards one of the worst recessions ever known to mankind. Businesses of all kinds will be hit hard and recovery may take years. But life must go on, and so must business and industry. We’re not on the frontline. Here’s how it works: The plans that were earlier priced at $49, $99 and $299 are now available for free for the next 6 months that might get extended if need be in the light of this global pandemic affecting all of us mentally, financially, socially and physically. Here’s a roundup of some of the features that Audiencefy has to offer.
eCommerce Conversion Rate Optimization Guide - 2020 Edition. The eCommerce conversion rate tells you how well all your digital engines are working to get your customers to buy your products.
Your eCommerce conversion rate optimization is the process you need to perform to essentially lubricate the digital engines – keeping your website up-to-date with the latest eCommerce marketing trends and performing some routine tests and checks can help you keep your website running smoothly. Understanding eCommerce conversion rates Although it may seem relatively simple, calculating conversion rates properly is what you need to get right before you start optimizing for it. So, let’s start by looking at the basics first. The Best eCommerce Marketing Channels for New Store Owners. You’ve recently launched your first e-commerce store.
Congratulations on that note! You’re now officially a part of a massive industry that’s projected to reach $3.9 trillion this year and $4.5 trillion by 2021. Now that is what you call a steady growth. Be it startups, small businesses or huge brands, there are a huge number of companies that can benefit from their own eCommerce website, where they can sell their own products or services. In today’s competitive and conveniently focused society, no longer do consumers want to venture into the high street in order to buy items, instead, consumers want to shop from their own homes, making eCommerce a flexible solution for both businesses and buyers.
Free Shopify Apps for eCommerce During Covid19. We are all aware of how adversely this pandemic, COVID-19 has affected the entire world.
And the eCommerce ecosystem is no different, we’ve all taken this hit with equal intensity. Being in such an unprecedented situation, one which will continue to develop in the coming weeks and months, it’s interesting to look at how customer’s online experience and behavior have been affected so far and how are the business owners handling this terrible situation. 10 Customer Segmentation Examples Your eCommerce Business Needs – eCommerce Segmentation. Customer segmentation is the method of breaking a target market down into segments using specific variables such as demographics, behavioral, psychographic, benefits sought, geographical, etc.
Customer segmentation, also known as consumer segmentation helps identify the particular needs of each segment, discovering the best fit for a product, ultimately serving the segment better. 1. Segment your eCommerce store Visitors on the Fly Getting hold of users flocking to your eshop is of primary importance. What better time to segment them than in real time, based on how they behave? Your marketing team has already done the hard work and brought over to your website users.
Existing users came over to the site through a newsletter, a Facebook ad, an affiliate link, or your Website Notifications. 10 Customer Segmentation Examples Your eCommerce Business Needs – eCommerce Segmentation. MICRO-SEGMENTATION MARKETING FOR eCOMMERCE: HOW TO BOOST CUSTOMER LOYALTY – eCommerce Segmentation. Creating segments of one has been a longstanding mantra for marketing.
With the advancements in big data analysis, it is now possible to cluster users into smaller segments as opposed to macro segments. This type of an analysis is called microsegmentation and has been increasing its popularity among eCommerce marketers. Microsegmentation is in itself a targeted kind of eCommerce segmentation. Stereotypic segmentation uses demographical data (age, income level, gender, job etc.) to classify users and forms giant and static macro segments whereas microsegmentation focuses on individuals. Methods of Micro-segmentation Microsegmentation methods may include context, location, demographics as well as behaviours. eCommerce enables thorough analysis of an individual’s online activity. For an online retailer creating millions of pageviews every month, microsegmentation can easily yield a few hundred segments. Inspirational microsegmentation examples can be found in many online retailers, today. 6 of the Best Shopify Apps for a Brand-New Store – eCommerce Segmentation.
Shopify is one of the top options out there for anyone interested in building an e-commerce store the easy way.
With emphasis on “the easy way.” However, if you want your shop to succeed, you may need more features than the default setup provides. Let’s look at 10 of the best Shopify apps for any new user! 5 Ways Personalization and Segmentation Are Changing Email Marketing – eCommerce Segmentation. In years past, personalization and segmentation may have been optional, but no more.
In 2018, marketers have to meet expectations and that means creating relevant, personalized messages that subscribers want to read. Research shows marketers lean on email marketing to create a personalized experience for customers, compared to other options: There’s no question, there’s a lot of power behind personalization and segmentation. 1. Increased revenue through advanced segmentation Segmenting email contacts into specific groups can give your bottom line a boost. What Is Micro-segmentation and How Will It Improve My Mobile Marketing? qIn general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics.
These groups are known to be “segments”. What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much granular, niche groups on the basis of several specific characteristics, including behavioral attributes and other factors. It helps marketers focus on a very unique, targeted customer persona that might be limited to a handful of individuals.
The 6 Best eCommerce Platforms for Creating a Professional Online Store. There are numerous decisions that an eCommerce store owner has to make.
Starting from the products that you will offer, pricing strategy, budget, your payment process, etc. But the most important decision that you need to make is, which platform you are going to use to create your store. Now there are a lot of factors that one needs to consider before deciding on a platform and cashing out on it. To simplify things, I’ve covered 6 amazing platforms that you can use. Let’s dive in! 6 Major eCommerce Platforms 1. Best known all-round eCommerce platform in the market, Shopify is a Canadian company that started in 2006. The two main criteria for judging any eCommerce platforms are: if it gives the users the ability to create a professional-looking website and the second is if it is user-friendly.
Top 3 Benefits of Segmentation for eCommerce – eCommerce Segmentation. 5 Quick and Easy Email Marketing Segmentation Strategies – eCommerce Segmentation. Marketers know that email marketing segmentation lists can improve open and clickthrough rates. Mailchimp’s latest user data showed that segmented campaigns get 14.37% more opens and 64.78% more clicks than non-segmented campaigns. That said, figuring out the best way to segment your email marketing lists can be a huge undertaking. To make it a little less daunting, this post will show you 10 quick and easy segmentation strategies that you can get started on today. 1. Best Shopify Marketing Analytics Apps – eCommerce Segmentation. Get the attention and dedication of customers through contests, social media, loyalty programs, and more. Shopify is widely known as an excellent e-commerce platform for any business of any size to grow.
A lot of people who use Shopify know that there are a lot of ways to grow your business. 1.