Aaron @ Chateau Des Guermantes. India's Next Global Export: Innovation. Delivering Happiness Le Web - 12-10-09. Tiger Woods and the Coming Decline of Celebrity Endorsements - R. By Rosabeth Moss Kanter | 10:30 AM December 14, 2009 Golf champion Tiger Woods no longer represents global consulting and technology services firm Accenture, as of December 13. Accenture is the first of Woods’ corporate sponsors to pull out of the relationship completely. A day earlier, Gillette announced a suspension of Woods’ marketing appearances for an unspecified period. For anyone missing two weeks of headlines, here’s a recap. Golf champion Woods crashed his car near his Florida home after what appeared to be a major league (oops, wrong sport) fight with his wife over alleged infidelities. Though Accenture doesn’t sell anything to consumers, it put itself in the public eye with its “Go ahead, be a Tiger” ad campaign.
Some analysts see Accenture’s announcement as purely pragmatic, not moral or ethical. But I see the values dimension front and center. Unlike Accenture, Nike makes a product that Woods and other athletes actually use — shoes. The Coming Fight for Executive Talent. Whether you can hear it or not, a time bomb is ticking in C-suites worldwide.
Its shock waves will resonate for decades. The explosive: indisputable demographics. Surveys conducted by the firm I work for indicate that the number of managers in the right age bracket for leadership roles will drop by 30% in just six years. Factor in even modest growth rates, and the average corporation will be left with half the critical talent it needs by 2015. There's no defusing this situation. Companies will have little choice but to identify internal talent at an earlier stage and develop prospects at a faster pace. Then comes the heightened competition for talent among companies—and most perilously for the West, among countries and regions. Next year, Asia's contribution to global gross domestic product will be larger than that of the U.S. and the largest in the world.
As economic power is redistributed, talent will follow it. Develop Your Skills for High-Performance Global Business Success. Businesses today compete in a global marketplace characterized by some combination of volatility, complexity, uncertainty and ambiguity. Thunderbird Executive Education partners with companies of all sizes – from new entrants to established multinationals – to create customized, integrated talent development experiences that sharpen performance and improve organizational capability. No matter what the level of talent in your pipeline, we can provide a framework for success. Based on your talent priorities, Thunderbird can design and deliver a range of custom learning experiences: Multi-day engagements for a targeted population Multi-modular formats, spread over time or regions, across an entire organization Custom corporate Executive MBA programs How we serve you Every client interaction begins with a consultative needs assessment to understand the unique learning and development priorities of each partnering organization.
Supporting your global talent development needs. World-brand-building mistakes France’s entrepreneurs make. On Tuesday I joined up with the Traveling Geeks (a band of journalists/bloggers/influentials who visit startups around the world, picture of them above in a Paris subway station) in Paris and we saw a ton of startups. Some of them, like Stribe, were very good. But overall they just didn’t measure up. In fact, they even got me to be rude to them, which caught everyone off guard. I’ve been thinking about why they got me so angry ever since, and that’s what this post is about.
First, if you meet with journalists, influentials, and bloggers who are coming from outside your country I assume you want to build a world brand. After all, if you only want to be big in France then why waste your time meeting with USA journalists? So, since you were meeting with us and since we’ve spent precious resources getting there and had sizeable opportunity costs, I figure entrepreneurs should be better prepared. 1. 2. 2b. 3. 4. 4b. 5. 6. 7. 8.