background preloader

Marketing

Facebook Twitter

Developing an Aftermarket Strategy « Forio Business Simulations. This article was originally published in 2003.

Developing an Aftermarket Strategy « Forio Business Simulations

The simulation referenced runs on an older version of Forio’s platform, which is no longer actively supported. Play the Aftermarket Strategy Simulation The aftermarket business strategy was conceived in 1906 by King C. Gillette to sell safety razors and blades. Triple bottom line. Graphic describing the three types of bottom lines Triple bottom line (abbreviated as TBL or 3BL) incorporates the notion of sustainability into business decisions.

The TBL is an accounting framework with three dimensions: social, environmental (or ecological) and financial. The TBL dimensions are also commonly called the three Ps: people, planet and profits and are referred to as the "three pillars of sustainability. "