Advertising, Branding & Marketing innovation and ideas. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. Digital advertising and marketing: only the best ideas worldwide, since 2003. Marketing and Advertising News With Attitude by Steve Hall and Angela Natividad.
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