Advertising, Branding & Marketing innovation and ideas. AdFreak. Need a new reason to cry at weddings? Tosando, a Japanese company that offers musical instruments and lessons, is pleased to oblige with this intense, time-tripping tear-jerker. The short film tells the story of a widowed, middle-aged father and his daughter on her wedding day. At the reception, dad sits at the piano and attempts to play Pachelbel's Canon, which opens the floodgates for memories both happy and sad. The flashbacks are a tad disorienting at first, but you'll get the gist. (RocketNews24 has a handy breakdown/translation for those in need.) Judging from reactions around the Web, this finely crafted cinematic spot, clocking in at more than three minutes, has left more than a few viewers misty-eyed.
Indeed, emotion-stirring ads from Asia are a big deal these days. All advertising is manipulative to some degree, but at least these weepers win us over with deft manipulation. Adverblog | Digital advertising and marketing: only the best ideas worldwide, since 2003.
Marketing and Advertising News With Attitude by Steve Hall and Angela Natividad. The best in advertising, design, and digital creativity - AdCritic.