Public Advocacy Campaigns - Astrum. We help governments engage constituencies in a planned and sustained manner Today governments need to consistently and continually connect, communicate and engage with citizens to make them aware of the initiatives taken for their welfare and prosperity. Integrating economic and social development with good governance is the key to a government that is seen as “of the people, by the people, and for the people.” Our specializations include:a. Public approval tracking We use sophisticated research tools and methodologies to ensure that you always have a finger on the pulse of your voter’s sentiment.
We not only help you ascertain the effectiveness of your governance and development agenda, but also enhance the shape of the programme and policies based on voter feedback. b. C. Corporate Governance Advisory Services - Astrum. We help you establish best board practices with independent directors Good Governance, or the lack of it, has been the single most important reason for destruction of shareholder value and corporate reputation. Good governance, the mantra of the elected representatives, has to be the cornerstone of any governance strategy today. The flattening of information hierarchies, the rise of the social media and activism by shareholders, combined with stringent regulations by the government, has put corporate behaviour under a microscope. Corporate Governance and Board Performance are not just desirable – they are essential to a strong corporate reputation.
Our advisory board members — Nitin Gupta, Chairman of Argus Partners, and Sandip Das, Former MD of Maxis Communication, Malaysia – lead our Corporate Governance Services. Board Practices Benchmarking Board Practices Development Independent Director’s search & appointment. Election Campaign Strategy | Political Campaign Strategies for Elections | Astrum. There is no second prize for losing an election. We help you win. In an election campaign, there is no consolation for being a runner-up. Winning is everything. Understanding your voter and connecting with them is the X-factor. As your campaign strategists, we use our unique polling methodology to generate insights and chart out a campaign that persuades voters to vote for you. Our specializations in include:a. B. C. D. Corporate Affairs Advisory Services - Astrum.
We support you in promoting legitimate business interests in a professional and ethical manner. Our corporate affairs advisory comprises policy experts, former civil servants and advocacy specialists, skilled and proficient to advise CEOs on the impact of political, social and economic developments, and how to strategically reposition their companies in this context. This includes support in securing and promoting legitimate business interests by engaging policy makers, regulators and key influencers in an ethical manner. a.
Government Relations The evolving political and policy landscape not only requires companies to constantly reassess their business mode, but also offers new opportunities. Our counsellors monitor the policy and regulatory environment to help you stay ahead and ethically promote legitimate interests to secure your licence to operate and create new business and growth opportunities b. Corporate Affairs Advisory Services - Astrum. Crisis Communication Support Service - Astrum. Crisis Communication Plan: Preparedness Planning & Training | Astrum. Crisis & Issues Communication News is 24X7. Is your Crisis Plan the Same? We help you to safeguard your reputation when you need it the most Crises are ubiquitous, and when they strike, the management’s confidence and the company’s reputation takes a beating.
With the 24X7 news cycle and the online world without boundaries and editorial discretion, companies struggle to remain in step and often lose control over their story. However, if a crisis is deftly handled with swift and clear communication, preparedness and meticulous planning to deal with any eventuality make all the difference between winning and losing a plot. Astrum has the expertise in preparedness and planning to safeguard your reputation in your hour of need. We convert ‘in-place’ crisis response protocols to being ‘in-use’ consistently. Crisis Communication: Effective Crisis Communication Strategy by Astrum. Corporate Reputation Management - Astrum. Our reputation campaigns engage the most important Business Influentials™ to create advocates. Our corporate reputation campaigns go way beyond media relations by engaging with the most important Influentials™ for your company.
Be it online, mobile or traditional media, or above-the-line/below-the-line communication, we create holistic Reputation Management campaigns to ensure that your narrative is authentic, consistent and engaging, and leads to a growing community of evangelists. a. Thought Leadership/ C-Suite Positioning Leadership with a point of view and a vision for the industry earn respect and admiration of your audience. B. C. D. Reputation Management Strategy Development by Astrum. We work as a strategic partner to the C-Suite to help them build and sustain their company’s reputation. Our approach to developing an effective and informed reputation strategy blends science with the experience and creativity of our counsellors. They work closely with the company’s leadership to understand issues impacting the company, and co-create strategies that provide the CEO with an actionable agenda for stakeholder engagement, clear persuasive messaging, and earned, owned & paid media outreach priorities that would positively shape the company’s reputation.
Our 3C Reputation Management framework is the foundation of a comprehensive solution to deploy a strategy designed to help you succeed. Reputation Benchmarking & Measurement We identify the unique drivers of your reputation, benchmark your current performance and establish a baseline to track progress and measure the impact of the reputation campaign through our Reputation Health Index™ and Net Advocacy Score™. Reputation Management Services by Astrum - Specialist in Reputation Management Advisory. Good reputation is the topmost priority of a Chief Executive It takes years of hard work to build a good reputation, be it a company, an individual or a political entity.
But that goodwill can be damaged or tarnished in just a few minutes. The hyper-active media of today, which act as the prosecutor, the jury and the judge, and the constant glare of a real-time social media sans frontiers, have made it a must that steps are taken to build, nurture and protect reputation in a sustained manner. A specialist Reputation Management company has become the need of the hour. Reputation Management is no longer about mere good publicity. Reputation Management services have to be holistic and insight-driven.
At Astrum, we understand reputation management and specialize in co-creating science-based holistic campaigns with our clients. Reputation Management Company in India | Astrum.