Marketing
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5 Vanity Metrics to Stop Measuring (And Better Alternatives)
There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. The problem is, some metrics are more obvious than others. They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. Beware of vanity metrics.
How do you connect your customers, evangelists, friends, and partners to your brand, message, products, and services? While email marketing is a great place to start, no online campaign is complete without a social media component. However, social media marketing can be difficult to understand. In asking iContact customers about their social media marketing challenges, we found out how tough social media can be for small businesses. Whether it’s a lack of time, resources, or knowledge, small businesses are struggling to find a single tool that combines ease of use, flexibility, and value into one familiar package. iContact’s new social media publishing and tracking tools are here to help. For some time now, iContact customers have been able to post messages to Facebook and Twitter that accompany an email.
Introducing Social Media Publishing from iContact | Email Marketing Best Practices | iContact-Blog
Although social media has advanced rapidly in the last couple of years and is starting to be embraced by everybody from small businesses to large international brands it is still an industry that is finding it’s feet. There has however been some excellent research carried out and I put a bit of time in to finding some of the best reports, pieces of research and generally useful information to help compile this list. I’m sure there are many more that I’ve missed and if you have compiled some research yourself feel free to leave a link in the comments.
A selection of 50 of the best reports in to social media
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks.
12 Reasons Your Business Blog Is Failing
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog . You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. So why haven't you noticed a difference? What happened to the results? WHERE ARE ALL THE LEADS?! So many new bloggers adopt the simple "if you build it, they will come" mentality.