Clothes Site Moxsie Lures Future Employees With Foursquare-Style System. Jetting off to Paris and Milan to handpick the latest fashions is a pretty glamorous gig--if you can get it. So here’s a more attainable goal for wannabe fashionistas: Become a virtual buyer on Moxsie, a “community-driven” startup that sells clothing, shoes, and accessories crafted by independent designers. Two months ago, Moxsie began posting pictures and videos of sample products on Twitter during the company’s regular merchandising meetings, and allowing its 115,000 followers to send instant feedback on which fabrics, colors, and designs they like or dislike.
The Decade's 10 Best Digital Ad Campaigns. Zxing - Project Hosting on Google Code. ZXing (pronounced "zebra crossing") is an open-source, multi-format 1D/2D barcode image processing library implemented in Java, with ports to other languages. Our focus is on using the built-in camera on mobile phones to scan and decode barcodes on the device, without communicating with a server. Context Optional. The Adobe USA site has been optimized for users within the United States.
If you live outside the U.S., we recommend that you visit your local site for the most relevant information, including pricing, promotions, and local events. United States Canada - English Your country selection will be remembered for future visits. Always be Social. Tips & News for Youtube Marketing & SEO. iJustine on Converting 300 Million YouTube Views Into a Network of Fans. This interview is part of our ongoing series related to The Influence Project.
The New Faces of Social Media. Introducing Deals. A Beginner?s Guide to Facebook Insights. Ekaterina Walter is a social media strategist at Intel.
She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. You have created a Facebook Fan Page. Social media news, strategy, tools, and techniques. 25 Characteristics of Highly Effective Social Media Campaigns.
There is so much rock and roll going on involving businesses running social media campaigns.
However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don't notice the size of their guitars though. 8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King) Burger King’s marketers have been brilliant, and that includes what they’ve done on Facebook — who can forget the Whopper Sacrifice application, where you could de-friend people in exchange for a free burger.
But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page. Meanwhile, its main rival, McDonald‘s, has the largest Facebook restaurant page, with 1.24 million fans. Facebook fans matter, of course, because you can convert them to actual customers. 5 Winning Social Media Campaigns to Learn From. Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns.
Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Top 50 Facebook Pages 2009. 5 Huge Trends in Social Media Right Now. What's the first thing young women do when they wake up?
Check Facebook. Guess Who's the World's Biggest Landlord? Alarming, troubling and yet so ultimately predictable is the assumption Facebook will eventually charge fees for accounts held by corporates.
This is based on simple business paradigms. Leverage is now heavily weighted towards one party (Facebook) which implies the other must pay (companies). Yet those most alarming thing about this is that the corporates don't see it. Build your own property or lease? Essentially the decision one makes when investing in a online community. The landscape paints a picture of eager management rushing into a space with short term thinking. One can say Facebook has no intention of driving revenue from "networks management" for corporate pages; yet it's a very empty statement.
Five Companies that Fix their Story to Inspire Service. Branding as a strategy means little if the customer experience is not there.
If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut. Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. Three Companies that Started down the Trust Path with Customers First. They do it by talking about and engaging with topics and content that will make their customers smarter.
Or they share tidbits that are fun and engaging, and share the love. Nissan's Social Media Strategy: Hire "Nobodies" The auto industry will spend $1.2 billion this year on social media advertising. With all that cash up for grabs, one might expect car makers to turn to Facebook and Twitter heavyweights Ashton Kutcher or Justin Bieber for their online marketing. But not Nissan. To launch its new line of Juke cars in the U.S., the Japanese auto company is entrusting its brand, in the words of one rep, to "virtual nobodies...two relatively unknown men with zero celebrity status. " The "virtual nobodies" are Jason Sadler and Evan White, the duo behind social media service I Wear Your Shirt, a marketing company that can be rented on a daily basis to promote brands on Facebook, Twitter, and YouTube. The pair will wear whatever apparel the sponsor chooses, acting as human billboards.
Nissan is the biggest brand yet to hire the pair, and they're not only renting their chest space. Eavesdrop on the Internet With Trendrr. Trendrr, a business intelligence site, unveiled a new platform today that seeks to answer a basic question: What is the internet saying about your brand? What with the countless blogs, microblogs, news aggregators, and video sites people congregate to, filled with countless status messages, chats, posts, and tweets....How could anyone possibly get a read on it all?
The Future of Advertising Has Been Promoted: A New Study. For years, Twitter focused on building a fervent community while other established and burgeoning social networks attempted to do so while fueling growth with advertising dollars. 2011 will go down in history as the year when Twitter was officially promoted from a micro blogging network to a full fledged interest network, with each of its denizens expressing their likes and dislikes Tweet after Tweet. Combine a highly engaged interest network with the ability to introduce relevant promotions or brands in a way that's non-intrusive and you have an interesting recipe for fusing a social network with an ad network.