Clothes Site Moxsie Lures Future Employees With Foursquare-Style System. Jetting off to Paris and Milan to handpick the latest fashions is a pretty glamorous gig--if you can get it. So here’s a more attainable goal for wannabe fashionistas: Become a virtual buyer on Moxsie, a “community-driven” startup that sells clothing, shoes, and accessories crafted by independent designers. Two months ago, Moxsie began posting pictures and videos of sample products on Twitter during the company’s regular merchandising meetings, and allowing its 115,000 followers to send instant feedback on which fabrics, colors, and designs they like or dislike.
Moxsie then uses their input to decide which products to stock up on. Now, as of today, Moxsie is introducing a badge system (a la Foursquare) that it’s hoping will inspire more of its fans to get more involved in the buying process. If a virtual badge sound lame, consider this--it could end up landing you a real job on Moxsie’s buying team. Moxsie is not the first company to bring crowdsourcing to the fashion world. The Decade's 10 Best Digital Ad Campaigns | Slideshows. Zxing - Project Hosting on Google Code. Context Optional. The Adobe USA site has been optimized for users within the United States. If you live outside the U.S., we recommend that you visit your local site for the most relevant information, including pricing, promotions, and local events.
United States Canada - English Your country selection will be remembered for future visits. You can change this selection at any time using the country selector at the bottom of the page. Le site web américain d'Adobe a été optimisé pour les utilisateurs résidant aux États-Unis. Canada - Français Le pays choisi sera enregistré pour vos prochaines visites.
View complete list of countries › Why Be Social? | Always be Social. Youtube Marketing & SEO | Tips & News for Youtube Marketing & SEO. iJustine on Converting 300 Million YouTube Views Into a Network of Fans. This interview is part of our ongoing series related to The Influence Project. Creating a random viral moment is as rare as getting struck by lightning, but Justine Ezarik has found a way to routinely bottle the juice and light up the Internet. With over 300 million YouTube views, the coal miner's daughter and social media savant is a double-live platinum new media star. Operating under the nom de net iJustine, Ezarik has built a cyber empire with a remarkably loyal following of 13-24 year old girls--and, of course the boys who love them and her. It's a fan base that is so engaged that with a casual tweet and a short YouTube video last Friday, Ezarik catapulted to the number two spot in The Influence Project.
As we discussed what site she thinks will be the next big thing, the translation of Internet celebrity in the real world and her larger ambitions, I quickly realized that underestimating her--and all her goofy, blonde, hotness--is an easy, and foolish mistake. It should be. I do. The New Faces of Social Media. Introducing Deals. A Beginner?s Guide to Facebook Insights. Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy.
You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” The Facebook Insights dashboard will help you answer some of these questions. So what's the best way to use this relatively new tool? Note that only page administrators can view Insights data for the properties they own or administer. There are two types of Facebook insights: User Insights: Total page Likes, or a number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption.
The question then becomes: “What do you want to track and measure?” Below are the insights I recommend you pay attention to and track. Social media news, strategy, tools, and techniques. 25 Characteristics of Highly Effective Social Media Campaigns. There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary. Some rock hard and some… not so hard. Some even have broken guitar strings. We don't notice the size of their guitars though. What we notice is the kind of music they produce. There are certain characteristics that differentiate the effective social media campaigns from the boring ones. Don't worry if your 'strings' are broken.
Here are 25 characteristics of highly effective social media campaigns (from the rockstars) and some tips to help you rock like them. 1) They spread like wildfire. 2) They are not spammy. 3) They provide value. 4) They are well branded. 5) They are measured. 6) They have excellent copy. 7) They don't ‘sell'. 8 ) They build relationships. 9) They build trust. 10) They are innovative. 11) They have ears. 12) They are well organized. 13) They are maintained by humans. 14) They are consistent. 8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King) Burger King’s marketers have been brilliant, and that includes what they’ve done on Facebook — who can forget the Whopper Sacrifice application, where you could de-friend people in exchange for a free burger. But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page.
Meanwhile, its main rival, McDonald‘s, has the largest Facebook restaurant page, with 1.24 million fans. Facebook fans matter, of course, because you can convert them to actual customers. More on that in a moment. For anyone trying to market a restaurant on Facebook, here’s a look at how to be more like McDonald’s — and some other brands with successful pages — and less like Burger King. 1. This practice seems painfully obvious, but as Burger King shows us, it’s not. 2. This one also seems obvious, and yet many page owners do not take the time to do this every day or even every week. 3. 4. 5. 6. 7. 8. 5 Winning Social Media Campaigns to Learn From. Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns.
Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web's unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi. We looked into some successful campaigns from the past year to figure out what they did right and what lessons they can provide. We know we left out some brilliant social media campaigns, especially for niche and small-scale markets. Add your voice to the comments below, and let us know which social media campaigns you admire and what lessons they offer. 1. The Campaign: Gap teamed up with popular group-buying site Groupon to offer a nation-wide deal: $50 worth of apparel for just $25. What Worked: The sale marked Groupon's first nation-wide deal with a major brand.
What Flopped: 2. Top 50 Facebook Pages 2009. 5 Huge Trends in Social Media Right Now. What's the first thing young women do when they wake up? Check Facebook. How do enterprise employees pass the time at work? With social media. With so many studies highlighting ever-accelerating social media usage rates, the conclusion is obvious — social media is everywhere. What follows are five of the hottest social media trends right now. Entertainment checkin services are changing the way we watch television. 1. Smartphone owners have the world at their fingertips. What this means is that at any given moment, any smartphone owner can pull out their device, fire up a barcode scanning application, scan a code and complete activities or gain access to a wealth of immediately relevant information.
The consumer's scanning behavior is so significant that location-sharing checkin services such as SCVNGR are giving away QR code decals to retailers free of charge. As scanning becomes a more socially acceptable practice, the barcode scan will only become more social in nature. 2. 3. 4. 5. Guess Who's the World's Biggest Landlord? Alarming, troubling and yet so ultimately predictable is the assumption Facebook will eventually charge fees for accounts held by corporates. This is based on simple business paradigms. Leverage is now heavily weighted towards one party (Facebook) which implies the other must pay (companies). Yet those most alarming thing about this is that the corporates don't see it. Build your own property or lease?
Essentially the decision one makes when investing in a online community. The landscape paints a picture of eager management rushing into a space with short term thinking. One can say Facebook has no intention of driving revenue from "networks management" for corporate pages; yet it's a very empty statement. Has it happened before? Lessons learned teach us to think both short and long term about 'where you see the community brand site in 2,3 and perhaps in 10 years? ' Warren Buffet says it very well "build to own it.
" Written by Andrew Collins for the Mailman. Five Companies that Fix their Story to Inspire Service. Branding as a strategy means little if the customer experience is not there. If your story doesn’t align with what you do, all of the clever tactics you can come up with to follow your lofty goal will not make the cut. Unless you can fix your story by inspiring a culture of service from the inside. You instill a belief as well as make an example of behaviors to follow throughout the organization. You know that this cannot just be a grassroots effort, it needs to come all the way from the top. Which companies are doing that today? Here’s five that fix their story to inspire service: 1. 2. 3. 4. 5. These companies are doing it without drama. Read more of Valeria Maltoni’s Customer Conversation Valeria Maltoni is a professional marketer with 20 years of real-world corporate experience across a broad array of mid-to-large sized companies, 10 of which online.
Three Companies that Started down the Trust Path with Customers First. They do it by talking about and engaging with topics and content that will make their customers smarter. Or they share tidbits that are fun and engaging, and share the love. These are the secrets of successful corporate blogs - and I’ll share then in less than a thousand words. A Kodak Moment - this is what I said to myself when I saw the charts the Kodak team came up with to explain the convergence of media in their social media participation efforts, which they call Ripcurl. The ingredients to the team’s success are: transparency, fulfilling the expectation of a regular appointment with consistent content, having a team approach, and being interesting. The Birth of a Blog - it took nearly as long as it takes for a child to become fully formed. Making a Global Impact - imagine for example monitoring a patient without wires or cables, or advances in bioscience.
Bonus reading: Find more corporate blogs at Alltop. Read more of Valeria Maltoni’s Customer Conversation. Nissan's Social Media Strategy: Hire "Nobodies" The auto industry will spend $1.2 billion this year on social media advertising. With all that cash up for grabs, one might expect car makers to turn to Facebook and Twitter heavyweights Ashton Kutcher or Justin Bieber for their online marketing. But not Nissan. To launch its new line of Juke cars in the U.S., the Japanese auto company is entrusting its brand, in the words of one rep, to "virtual nobodies...two relatively unknown men with zero celebrity status.
" The "virtual nobodies" are Jason Sadler and Evan White, the duo behind social media service I Wear Your Shirt, a marketing company that can be rented on a daily basis to promote brands on Facebook, Twitter, and YouTube. The pair will wear whatever apparel the sponsor chooses, acting as human billboards. As odd as that sounds, I Wear Your Shirt has attracted big names such as Doritos and Zappos, and the pair's shirt availability is sold out through 2011. "It costs them almost nothing," says Sadler. Eavesdrop on the Internet With Trendrr. Trendrr, a business intelligence site, unveiled a new platform today that seeks to answer a basic question: What is the internet saying about your brand? What with the countless blogs, microblogs, news aggregators, and video sites people congregate to, filled with countless status messages, chats, posts, and tweets....How could anyone possibly get a read on it all?
But Trendrr, founded in 2006, does just that. Trendrr collates publicly available data streams from all over the Internet and assembles it into a series of graphs and charts, letting you know who is influencing the conversation on a given topic, what percentage of mentions are positive, negative, or neutral, and where in the world that topic is most buzzworthy. Coming fresh to a Trendrr page is a bit overwhelming, like seeing the inside of a cockpit the first time. Trendrr has its fair share of competition. So does Trendrr have what it takes to compete?
The Future of Advertising Has Been Promoted: A New Study. For years, Twitter focused on building a fervent community while other established and burgeoning social networks attempted to do so while fueling growth with advertising dollars. 2011 will go down in history as the year when Twitter was officially promoted from a micro blogging network to a full fledged interest network, with each of its denizens expressing their likes and dislikes Tweet after Tweet.
Combine a highly engaged interest network with the ability to introduce relevant promotions or brands in a way that's non-intrusive and you have an interesting recipe for fusing a social network with an ad network. Welcome to Twitter 2.0 Depending how you're keeping score, we're either at 2.0 or 3.0. With a new look and a new CEO, Twitter is no longer quiet about its new advertising strategy. IT'S HERE! The demand for Twitter's new Promoted line of Tweets, Trends, and Accounts have the support of Virgin America, Coca-Cola, Starbucks, and many other leading brands. Promoting Promoted Tweets. Empowered. The Viral Garden. Media Use Statistics. A new survey shows that Americans are increasingly transfixed with social networking sites, with Facebook grabbing more of our time than any other blog or social media.
Social networks and blogs are taking up more and more of Americans time online, now accounting for nearly a quarter of our time spent on the Internet, according Nielsen's social media report. Internet users in the U.S. spend more than twice as much time on social networks than they do in the second-most popular category: playing online games. Facebook is the top destination of all social networks and blogs. Nielsen reported that 140 million people visited Facebook in May.
That's 70% of all active U.S. In addition to more people using Facebook, they also spend the most time at that site. According to Nielsen, Facebook users spent 53.5 billion minutes on the site this past May. Olds is right. According to Nielsen, 70% of active online adult social networkers shop online, 12% more likely than the average adult Internet user.