social media
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Clothes Site Moxsie Lures Future Employees With Foursquare-Style System | Fast Company
Jetting off to Paris and Milan to handpick the latest fashions is a pretty glamorous gig--if you can get it. So here’s a more attainable goal for wannabe fashionistas: Become a virtual buyer on Moxsie, a “community-driven” startup that sells clothing, shoes, and accessories crafted by independent designers. Two months ago, Moxsie began posting pictures and videos of sample products on Twitter during the company’s regular merchandising meetings, and allowing its 115,000 followers to send instant feedback on which fabrics, colors, and designs they like or dislike. Moxsie then uses their input to decide which products to stock up on. Now, as of today, Moxsie is introducing a badge system (a la Foursquare) that it’s hoping will inspire more of its fans to get more involved in the buying process.
The Decade's 10 Best Digital Ad Campaigns | Slideshows
The future of advertising may be unclear, but these 10 campaigns have definitely helped shape it. Here's a breakdown of the decade's top digital promotions--we're looking at you, Subservient Chicken--as selected by industry leaders at the One Club, which recognizes excellence in advertising. Sit. Pick your nose.
ZXing (pronounced "zebra crossing") is an open-source, multi-format 1D/2D barcode image processing library implemented in Java, with ports to other languages. Our focus is on using the built-in camera on mobile phones to scan and decode barcodes on the device, without communicating with a server. However the project can be used to encode and decode barcodes on desktops and servers as well.
zxing - Project Hosting on Google Code
Why Be Social? | Always be Social
Our attention is moving to social: Users spend more than 700 billion minutes per month on Facebook, sharing photos and stories, recommending your product and playing social games [ http://www.facebook.com/press/info.php?statistics ] On Twitter, more than 10%-20% of discussion is about a brand [ http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/ ]Youtube Marketing & SEO | Tips & News for Youtube Marketing & SEO
The latest news, trends & tips for YouTube, including YouTube marketing and YouTube SEO . Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
Creating a random viral moment is as rare as getting struck by lightning, but Justine Ezarik has found a way to routinely bottle the juice and light up the Internet. With over 300 million YouTube views, the coal miner's daughter and social media savant is a double-live platinum new media star. Operating under the nom de net iJustine, Ezarik has built a cyber empire with a remarkably loyal following of 13-24 year old girls--and, of course the boys who love them and her .
iJustine on Converting 300 Million YouTube Views Into a Network of Fans | Fast Company
The New Faces of Social Media | Fast Company
Justine Ezarik -- known on the web as iJustine -- posted a video on YouTube this past spring about her desire to live a healthier life. She asked viewers to share their suggestions of what she might do and more than 11,000 responded. She produced five videos about those ideas that were viewed more than 2.1 million times. YouTube was happy.
Introducing Deals | Facebook
UPDATE on Monday, January 31, 2011 : Deals is now also available in Canada, France, Germany, Italy, Spain and the UK. Look for yellow or green tickets when you check in to places in those countries. We also launched a new Deals page at http://www.facebook.com/deals , where you can learn more and find deals being offered near you. Originally published on Wednesday, November 2, 2010:
A Beginner?s Guide to Facebook Insights
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. You have created a Facebook Fan Page. Now what?
Social media news, strategy, tools, and techniques | Social Media Today
Image courtesy of author's blog I want to tell you a little success story. I’d like to help you understand the strategy that made it work.There is so much rock and roll going on involving businesses running social media campaigns. However, there are not many social media rockstars. Their guitars vary.
25 Characteristics of Highly Effective Social Media Campaigns | Social Media Today
8 Ways Restaurants Can Use Facebook Pages (and Not Fail Like Burger King)
Burger King’s marketers have been brilliant, and that includes what they’ve done on Facebook — who can forget the Whopper Sacrifice application , where you could de-friend people in exchange for a free burger. But this cleverness has not translated into any fans on Facebook. Despite being one of the top burger chains in the world, the company does not even appear to have a Facebook page. Meanwhile, its main rival, McDonald ‘s, has the largest Facebook restaurant page, with 1.24 million fans. Facebook fans matter, of course, because you can convert them to actual customers.5 Winning Social Media Campaigns to Learn From
This series is supported by The Awareness Social Marketing Hub , a leading enterprise-grade application for marketers struggling with the social media chaos of managing multiple social channels. Click here to learn more. Companies are starting to broaden what they consider online advertising, and are opting to run some amazing social media campaigns. Rather than slapping a banner ad on a site, social media campaigns take full advantage of the web’s unique properties like interactivity, community-building, and the ability to specialize local offers. Making a social media campaign work sometimes requires a certain je ne sais quoi .To honor brands that took the lead in creating presence on Facebook, The Big Money (TBM) came up with its list of the top 50 best Facebook pages.
Top 50 Facebook Pages 2009
What’s the first thing young women do when they wake up? Check Facebook . How do enterprise employees pass the time at work ? With social media .