The new social • Link your Connections to Create a Career Chain. Facebook might be behind the success of university students [Infographic]f. 13 October '11, 10:42pm Follow Facebook might actually be good for university students. Online PhD, a site dedicated to helping its readers make important decisions about PhD education and life, states, “Some studies say Facebook is beneficial to students while others say it’s harmful; but taken together the research suggests it all depends on how students use it.” The study surfaces bits of data illustrating just how Facebook is contributing to the long-term success of potential or currently attending university students. Certain apps on Facebook, for example, can actually help drive engagement and peer-to-peer interaction within the college community. Some Highlights To view the full graphic, see below. How often should I tweet? 65 Flares Filament.io 65 Flares × In order to master the art of twitter, getting the amount of daily tweets that reach your followers right is crucial.
We found some great expert advice, backed up with analytics for different kinds of twitter users, which we want to share with you. How often should I tweet if I am… a Newbie: Starting out on twitter can be quite hard at times. After all it is by now an established service, where a mutual understanding of certain dos and don’ts exist. Recommended daily tweets: 2-5 (Source: The Social Customer) a Business: Once you have reached a stage where metrics and optimized engagement with your followers really matters, we have some interesting findings for you.
Recommended daily tweets: Every 31-60 minutes/ every 2-3 hours (Source: Ben Hanna) an established Individual: If you are reading this and you have been using twitter for a while, you have most likely discovered your daily tweeting pattern yourself. Does your experience in tweeting habits differ? Snsanalytics. Christopher S. Penn's Awaken Your Superhero. Social Media Professor | New Media Research and Education. Why the QR code is failing. They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail -- even peppered throughout this article. You've seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows. From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built.
But if it does go the way of CueCat, only we are to blame. The current use of QR codes in advertising is...I could finish that statement with "stupid," "useless," "uncreative," or "uninspiring. " I was not asking them to decipher it, just tell me what it actually was. My survey was conducted in San Francisco, the veritable Mecca of the planet for tech, so it only goes downhill from here. Google+ Launches Real-Time Search and Hashtag Support. A couple of months ago, we discussed Google's hint that it may be bringing back real-time search.
If you remember, Realtime Search was discontinued in Google web search due to Google's failure to come to an agreement with Twitter, whose data Google had been accessing to deliver accurate real-time results. The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter. Well, it looks like Google is moving to making good on its promise. Yesterday, Google began rolling out real-time search functionality for its search feature within Google+.
How Real-Time Search & Hashtag Support Works in Google+ Watch the video below for a better idea of how these new features work within Google+: Another pending Google update launched this week is the ability for users to +1 Google AdWords-powered search results. Marketing Takeaway What do you think of the latest updates from Google+? Connecting Twitter to LinkedIn: Just Say No.
Posted by Irene Koehler in Business, LinkedIn, Social Media, Tips, Twitter on January 5, 2011 | 35 responses I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared.
There will be a handful in the middle; those who can see both sides, but there won’t be many of you in this third group. That said, bring on the controversy. Just over a year ago, LinkedIn introduced a feature allowing users to post all of their Twitter updates, also known as tweets, to LinkedIn. Now, before you start to school me on how I don’t get Twitter or LinkedIn, you may want to look here and here to see that I am a huge fan of both. With so many people pushing posts from Twitter to LinkedIn, I wonder if anyone is really reading these updates anymore. Just because we can doesn’t mean we should. Emerson Social Media #ESM. The Five Best Things in Social Media | Yahoo! Advertising Blog. How the 10 Most Popular Facebook Brands Rank by Engagement [Chart] Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called "People Talking About," calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins.
Not surprisingly, those brands with the greatest number of Likes don't necessarily rank as highly against the new metric, according to data from Famecount. Here are the top ten consumer brand pages by Likes: 1. Coca-Cola: 34,511,5042. Starbucks: 25,446,8463. And here are the top ten consumer brand pages re-ranked by Talking About: 1. Although not featured in this list, perhaps the biggest success in this case is McDonalds, which is ranked 18th by number of Likes, and second in engagement ("Talking About"). [via Big Spaceship] Social Media Revenue to Hit $29 Billion by 2015 - Speak Social. Cadillac And Vanity Fair Unveil Public Murals In West Hollywood. Instablogg lets you create and share a blog post without even signing up. If you’re a blogger, then we’re sure you’ve been in a situation where you can’t login to WordPress or Tumblr, or you need to get something to the world fast via Twitter or Facebook.
Instablogg lets you set up a blog post instantly and anonymously in seconds. Even if you’re not a blogger and don’t want to set up your own blog, Instablogg is perfect for quick publishing. I can’t see the service adding anymore features, as its simplicity is what attracts you, but Instablogg is seeking requests for features here. Writing a blog post, instantly You’re shown a familiar WYSIWYG editor as soon as you visit the Instablogg site.
Of course, Instablogg doesn’t have a video or hosting service, as this is a no frills and simplistic approach to instant publishing. You’re given a unique URL to edit your post, but if you lose it, you’re out of luck because there of course is no sign-up process to claim your post. Sharing your post You can view my example post here. How to Find the Right Creative Agency to Work For | Small Agency Diary. Washington Nationals tap media consultant to improve MASN deal - Baltimore Business Journal. The Washington Nationals have hired a media consultant to improve their MASN deal. John Ourand, staff writer, SportsBusiness Journal The Washington Nationals have hired media consultant Chris Bevilacqua to help the franchise redo its local TV deal, which should result in a significantly higher rights fee for a team that had baseball’s smallest local viewership last season.
According to several sources, the Nationals currently get around $29 million per year from the Mid-Atlantic Sports Network, which is majority owned by Baltimore Orioles owner Peter Angelos. But as part of the contract that Major League Baseball signed with MASN when it ran the Nationals franchise in 2005, an automatic “reset” was included every five years to make sure that the deal still falls within market value. Now, it’s up to Bevilacqua and the Nationals to demonstrate that the team deserves a higher rights fee. Conversely, Angelos will try to show that the Nationals’ rights fee is not out of whack. MapQuest Will Roll Out a New Product Called MQ Vibe. Denver-based MapQuest will be rolling out a new product called MQVibe, which the company is promoting that it “will pivot and repackage the local space,” according to the platforms announcement on their website.
Fusible has been reporting about MQ Vibe since September when AOL was first reported about the trademark filings and domain registrations having to do with NVibe and MQVibe. Fusible had an article earlier this week where the website revealed never-before-known details about the project. After that Fusible was able to glean more information from the website by visiting other various web pages and source code that is no longer available, because AOL has since blocked access to the pages. If you visit NVIBE and you’ll be redirected to a MapQuest page, with this message: “Something cool is coming to your neighborhood.”
However, Fusible has made a pretty good estimation on what AOL has planned for the new platforms. Here are some key facts discovered about the new product: Shocker: Dr. Pepper’s New Campaign Prompts Some Backlash - AgencySpy. Is This Facebook's Most Horrifying Brand Exposure EVER? | Commentary and analysis from Simon Dumenco. Ning's Founder on Starting Up and Starting Over in Social Media. After more than five years at the helm of Ning, Gina Bianchini stepped down in March 2010 from her position as CEO of the custom social network creator that she co-founded. At the time, the startup had an impressive 2.3 million user-created networks and more than 45 million registered users. But not everything was coming up roses at Ning. Shortly after Bianchini's departure, the company laid off 40% of its employees.
Glam Media purchased Ning earlier this month for an estimated $150 million — a fraction of its reported valuation. Meanwhile, Bianchini transitioned back to her early-stage startup days by becoming an entrepreneur in residence at Andreesen Horowitz. Mightybell helps users break a big idea — anything from a recipe to a cross-country trip — into small, doable steps that they can share with their social networks.
Mashable asked Bianchini about the inspiration for her new company and the challenges of being at the head of a new startup again. Name: Gina Bianchini What inspires you? How to use Twitter for journalism. Introducing a 10,000 square foot QR code - The world's biggest. QR codes can be massively useful when used correctly but they are quickly turning into the latest marketing stunt with crazier results. This is the perfect example of the technology being used pretty foolishly because, beyond this video, no one will be able to actually scan this QR code.
It took 20 people an entire day to bring this together and the QR code, which is painted on to a racetrack, takes up an incredible 10,000 square feet. I suppose that you could argue that the company behind this (they make QR codes on merchandise) will get the value from all the people who see the video. To be honest, I didn't click through to see who they were and even though the video might get a lot of views, I don't think it's a great promo for their brand. People will continue to use QR codes in crazy ways but it's a shame because it's usually the simple examples that are the best, offering a practical link from the offline to the online world. Blog. The Millennial Partner: Why Co-Creation is Valuable in Marketing to Millennials Posted by: Jeff Fromm | April 7th, 2014 There may not be an “I” in team, but there sure is a “me.” And for Millennials, bringing “me” into the equation is crucial for creating brand love and loyalty. So how can brands incorporate the Millennial “me” factor?
Marketing to Millennials During March Madness Posted by: Julie Ray | April 1st, 2014 It’s that magical time of year when all the drama of the NBA seems to disappear and everyone turns their attention to the NCAA Tournament and all of the madness that comes along with it. The Optical Industry: 3 Tips to Consider When Marketing to Millennials Posted by: Jeff Fromm | March 25th, 2014 Summary of key facts: Millennials control 21 percent of Consumer Discretionary Purchasing Power in the US or $1.3 Trillion.
Millennials and Multicultural Marketing Posted by: Julie Ray | March 19th, 2014 Millennials are the most diverse cohort living in the United States today. Facebook. How often should I Tweet? | Better at Marketing. [This post is part of the ongoing series The Complete How To Guide for Twitter Marketing] This is a common, and simple, question that I get asked all the time. To answer it, I think it is important to keep in mind what it is like to read on Twitter. It moves fast, so you simply can’t read it all. Your best chance is to just absorb a few bits of it every here and there. Your own tweet frequency will play off of this same idea.
You probably can’t tweet too much. In our Field Training workshops, we generally advise people that they cannot tweet to much, and for most businesses just starting out with Twitter, that is almost completely correct. The most important thing to keep in mind, when you are evaluating how much to tweet, is what you are sending out. However, if you are tweeting a nice balance of links, retweets and conversations with others then you really have no limits, as 20+ tweets per day will only aid to your exposure. Beginner Individual Business Content is king Measuring Frequency. How often should you tweet? This is a common question for those new to Twitter, I even saw it posted today on Govloop While I gave a short response there I wanted to also give a longer one on my blog, I hope it helps. First off….. There is no “right” answer. I tweet 50+ times a day, others tweet once every day or two. There is no magically correct number. Your “right number” depends entirely upon your personal, business, or agency goals.
Here are some rough guidelines that I have come up over the course of my 20K+ tweets: What time to Tweet? The majority of my Twitter community is US and Western European based. I refuse to use automated twitter tools like twitterfeed. I do, however, automated tweets for blog posts, as I believe in tweeting new posts five or six times to reach a broad number of people. Between 10 AM and 11 AM ET. I may also play with a 1 or 2 AM EST scheduled tweet to see if that enables me to get the post in front of other audiences.
How Often to Tweet? Just starting out, a newbie.