Social Media & Advertising Articles
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Facebook might actually be good for university students. Online PhD , a site dedicated to helping its readers make important decisions about PhD education and life, states, “Some studies say Facebook is beneficial to students while others say it’s harmful; but taken together the research suggests it all depends on how students use it.” The study surfaces bits of data illustrating just how Facebook is contributing to the long-term success of potential or currently attending university students. Certain apps on Facebook, for example, can actually help drive engagement and peer-to-peer interaction within the college community.
In order to master the art of twitter, getting the amount of daily tweets that reach your followers right is crucial. We found some great expert advice, backed up with analytics for different kinds of twitter users, which we want to share with you. How often should I tweet if I am… a Newbie : Starting out on twitter can be quite hard at times.
They have become the standard violator appearing on advertising; in the corner of print ads, across billboards, on buses, or in pieces of direct mail -- even peppered throughout this article. You've seen them; that little block of even littler squares. Unfortunately the technology behind QR codes was not invented for advertising and marketing; we are just co-opting its usage, and it shows.
A couple of months ago, we discussed Google's hint that it may be bringing back real-time search. If you remember, Realtime Search was discontinued in Google web search due to Google's failure to come to an agreement with Twitter , whose data Google had been accessing to deliver accurate real-time results. The idea was that Google+ would provide Google with the data it needed to create a real-time feature robust enough to re-introduce to search results, even without data from Twitter.
Posted by Irene Koehler in Business , LinkedIn , Social Media , Tips , Twitter on January 5, 2011 | 35 responses I already know most of you will be in one of two camps. Some of you will immediately feel my pain and totally get what I’m talking about. Others will think I’m making much ado about nothing and ought to let go of my outdated idea of how and where content is best shared.
Mobile consumers hate to be interrupted, so make sure your marketing adds value to their lives, says Tim Leake of Hyper Island Editor’s note: “Mobile Matters” is our ongoing series where advertising industry leaders sound off on the top issues, challenges, and opportunities in the fast-moving world of mobile marketing. In this week’s edition of “Mobile Matters” we hear from Tim Leake, Innovation & Partnership Director at Hyper Island , which works with major brands, agencies, and marketers to help them better understand how technology is changing consumer behavior and the marketplace. Tim took on the question, “If you could solve one key challenge for mobile marketers, what would it be?”
Last week, Facebook unveiled a new public metric to gauge the success of a Facebook Page beyond its Like count. The feature, called "People Talking About," calculates user-initiated activities on a Page, including posts, comments, Likes, mentions, shares, poll votes, photo tags and checkins. Not surprisingly, those brands with the greatest number of Likes don't necessarily rank as highly against the new metric, according to data from Famecount . Here are the top ten consumer brand pages by Likes: 1.
Vanity Fair and Cadillac will be unveiling a public murals project at The Museum of Contemporary Art in Los Angeles on October 12th. The ‘ Art in the Streets ‘ website tied to the undertaking goes live today and features work from Shepard Fairey, Retna and Kenny Scharf. Those that want to catch a sneak preview can do so by picking up a copy of Vanity Fair’s November 2011 issue, which is on newsstands today. The magazine will feature the long-awaited “ Art in the Streets ” portfolio with pictures by David LaChapelle.
If you’re a blogger, then we’re sure you’ve been in a situation where you can’t login to WordPress or Tumblr, or you need to get something to the world fast via Twitter or Facebook. Instablogg lets you set up a blog post instantly and anonymously in seconds. Even if you’re not a blogger and don’t want to set up your own blog, Instablogg is perfect for quick publishing.
This is the second in a four-part series about leaving your own agency. You're on the move. You've mentally confirmed that it's time to leave your agency. How do you go about identifying what agency to join next? You've been responsible for creating culture for your employees, now can you find the right fit for you? The Humongo Nation social media road show, which I joined in the summer of 2010, afforded me the luxury of traveling across the country, visiting agencies big and small to celebrate their innovations.
The Washington Nationals have hired a media consultant to improve their MASN deal. John Ourand, staff writer, SportsBusiness Journal The Washington Nationals have hired media consultant Chris Bevilacqua to help the franchise redo its local TV deal, which should result in a significantly higher rights fee for a team that had baseball’s smallest local viewership last season. According to several sources, the Nationals currently get around $29 million per year from the Mid-Atlantic Sports Network, which is majority owned by Baltimore Orioles owner Peter Angelos . But as part of the contract that Major League Baseball signed with MASN when it ran the Nationals franchise in 2005, an automatic “reset” was included every five years to make sure that the deal still falls within market value.
Denver-based MapQuest will be rolling out a new product called MQVibe, which the company is promoting that it “will pivot and repackage the local space,” according to the platforms announcement on their website. Fusible has been reporting about MQ Vibe since September when AOL was first reported about the trademark filings and domain registrations having to do with NVibe and MQVibe. Fusible had an article earlier this week where the website revealed never-before-known details about the project. After that Fusible was able to glean more information from the website by visiting other various web pages and source code that is no longer available, because AOL has since blocked access to the pages.
After more than five years at the helm of Ning, Gina Bianchini stepped down in March 2010 from her position as CEO of the custom social network creator that she co-founded. At the time, the startup had an impressive 2.3 million user-created networks and more than 45 million registered users. But not everything was coming up roses at Ning. Shortly after Bianchini's departure, the company laid off 40% of its employees .
QR codes can be massively useful when used correctly but they are quickly turning into the latest marketing stunt with crazier results. This is the perfect example of the technology being used pretty foolishly because, beyond this video, no one will be able to actually scan this QR code. It took 20 people an entire day to bring this together and the QR code, which is painted on to a racetrack, takes up an incredible 10,000 square feet. I suppose that you could argue that the company behind this (they make QR codes on merchandise) will get the value from all the people who see the video.
My colleague Brad Hanna, who writes about consumer product good trends for CPGtrends.com , recently highlighted what Millennials look for in food packaging design . Brad wrote about a Buzzfeed post intended to showcase 2012′s best product design , but “ it reflects the shift in how brands must attract Millennial consumers. If packaging can garner such attention in a melting pot for the culturally hyper-relevant, how is it affecting purchasing decisions in the supermarket?”