Content Strategy
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An Event Apart: A Content Strategy Roadmap
June 14, 2011 by Luke Wroblewski In her presentation at An Event Apart in Atlanta, GA 2011 Kristina Halvorson talked about how to integrate content strategy into a typical Web design worksflow. Here's my notes from her talk:Content-ment
Old-fashioned readability scores and indices don't account for some of the most critical elements of online content presentation.
Content Insights - Page 1 - Expertise | Content Science
We just finished the first phase of our Content + Credibility Study.Baddit Blog
I think companies – brands – do themselves a huge disservice if they let this two cultures attitude persist. The customers that become ‘users’ once they go online are the same people. UX is therefore a subset of customer experience, not an isolated entity.
A List Apart: Topics: Content: Content Strategy
If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch—time to make content matter. (24 articles) What does content strategy mastery look like? As in any field, it comes down to having master skills and knowing when to apply them.
Content curation has been on my mind a lot lately. What has brought this to the forefront is partially because of my current contract, but also because of my day-to-day personal experiences while going about my business on the Web. Content curation may sound very esoteric, like a museum curator putting content into a glass case for visitors to admire.
Intentional Design Inc.
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is widely distributed.
