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An Event Apart: A Content Strategy Roadmap. Skills_of_content_strategists.png (3532×2052) Content-ment. Content Insights - Page 1 - Expertise. Ah, spring.

Content Insights - Page 1 - Expertise

It’s the season of budding flowers, chirping birds, and—in this year of the winter that won’t fade away—falling snow flakes. Most importantly, it’s the season of excellent content and industry conferences. I have {*style:<i>*}much{*style:</i>*} to say this year about content strategy (especially scaling it and making it influential), content evaluation, and content engineering. So, I’m keen to share my opinions and experience at these outstanding events around the world. Baddit Blog. A List Apart: Topics: Content: Content Strategy. Content strategy for desktop, mobile, and beyond.

A List Apart: Topics: Content: Content Strategy

Copy as interface. Building trust through better writing and honest communication. Working with, and in some cases building your own, content management systems. Designing for readers. Web narratives and design as content. The wisdom of community. It’s time to take up the torch—time to make content matter. Writing and editing for the web. Brain Traffic Blog.

Step-by-Step Templates for Mapping your B2B Content. Intentional Design Inc. Content Strategy - a knol by Jeffrey MacIntyre. Overview Content Strategy is an emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists. Content Content is substance. No matter the platform, publication, or format, content refers to everything that conveys meaning: Johns Hopkins Testing Content « Laura Creekmore. Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content.

Johns Hopkins Testing Content « Laura Creekmore

Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is widely distributed. Have to balance the interests of users [patients], doctors and executives. Wow, here’s the first challenge: Had a 6-page website promoting a weight loss program that offered medical support for people who wanted to lose 20-30 pounds, and also a $4000 procedure that insurance wouldn’t cover.

Competing visions of the site: One person wanted 60-page, research-heavy site.One person wanted to answer patient questions.One person wanted to promote services and show ROI. How do you meet all these needs? Created a competitive landscape analysis: Discovered no competitors had research-heavy sites, but instead were all consumer-friendly. Can users find, read, understand, act and share your content?