Content Strategy

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An Event Apart: A Content Strategy Roadmap
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Content-ment Content-ment Content strategists do many things, wear many hats. We may have different job titles, different duties each day. But really, what we do is simple. Content strategists provide clarity. It’s my chief deliverable, really.
Content Insights - Page 1 - Expertise | Content Science Content Insights - Page 1 - Expertise | Content Science Hear “governance” and you may think about budget fights, policy arguments, and gridlock. In the digital world, governance doesn’t actually have anything to do with the government, but it’s very much about getting unstuck. “A lot of organizations have reached the proverbial wall” in their digital efforts, says Lisa Welchman, a pioneer in the field of digital governance.
Baddit Blog
A List Apart: Topics: Content: Content Strategy Content strategy for desktop, mobile, and beyond. Copy as interface. Building trust through better writing and honest communication. Working with, and in some cases building your own, content management systems. Designing for readers. A List Apart: Topics: Content: Content Strategy
Brain Traffic Blog You may have noticed that our beloved blog hasn’t been particularly active lately. It’s no secret that we’re super busy working with our terrific clients, and as a result, our resources are a bit limited at the moment. So, the Brain Traffic blog is going to take a little break. But wait! Brain Traffic Blog
Intentional Design Inc. Friends don’t let friends treat content like data As happens from time to time, a discussion breaks out on Twitter that really deserves its own article. This is one of those topics. Intentional Design Inc.
Content Strategy - a knol by Jeffrey MacIntyre Content Strategy - a knol by Jeffrey MacIntyre Overview Content Strategy is an emerging field of practice within the discipline of User Experience Design (UXD). It also describes in a professional context the roles, work products, knowledge, methodology, and perspectives of content strategists. Content Content is substance.
Hearing Ahava Leibtag and Aaron Watkins talk about Johns Hopkins and how they test content. Challenge of working on a major academic medical center’s website: Lots and lots of cooks in the kitchen. Branding is difficult to maintain because content creation is widely distributed. Confab | Johns Hopkins Testing Content « Laura Creekmore Confab | Johns Hopkins Testing Content « Laura Creekmore