Marketers Are Confused About ROI, Are You? #Curation101 · j_stanis. Entering the Social Media Realm: Nonprofits. #SUSMROI « Alyssa Dupre. In my social media class we all had to do a group presentation on a new or emerging topic in social media.
My group decided to discuss social media return on investment. It was a very interesting but complex topic, one that even sometimes trips up professionals. But I learned that it’s crucial for companies to start measuring the ROI of their social media efforts. Analytic tools will improve in the future and will become much more useful and efficient at calculating ROI but I learned two tips companies can use to help calculate their ROI now. 1. Set specific goals and objectives. In making the presentation we used a lot of social media tools.
Below is my group’s slideshare presentation and a storify of our class’s backchannel. Like this: Like Loading... Teaching Team #SUSMROI - @ELunken @kelseyjperkins @GinoZarril. Social Media Breeds PR Laziness. Is It Legal to Ask Job Seekers Their Facebook Passwords? Google and Adobe Aim to Measure Your True Social ROI. Measuring marketing spending used to be pretty easy, at least in theory: You'd run a big ad campaign and then see if your sales rose.
If they did, great. If not, then you wasted your money. Social media has muddied the waters. A campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Does that mean you spent your money effectively? Over the past month, Google and Adobe have attempted to answer that question. Adobe Social Adobe, best known for design software such as Photoshop, is attempting to boost its credibility as a marketing services provider with Adobe Social. Aseem Chandra, VP of marketing for the Adobe Digital Marketing Business, says SocialAnalytics lets you track activity on those social media platforms and then take note of users who wind up on your website. Among those brands is Expedia, the online travel firm, which ran a promotion in April 2011 called FriendTrips. Such information will cost you. Spring Break and Getting Back Into Things « Alyssa Dupre. After nearly pulling all my hair out trying to study for and complete all my midterms, I finally spent 5 relaxing days in Florida with my sister.
Anybody who knows me knows I love hot weather and can’t stand being cold. So, sunny Florida was a nice change of pace from chilly Syracuse. Anyway, between stressful midterms and a nice spring break I fell of the social media bandwagon. How terrible of me, I know. First rule of social media is to be consistent! Recently, I’ve started getting into Pearltrees in my social media class.
What I’m seeing so far is that it’s an organizational tool. My favorite feature so far is the Twitter sync. Are you using Pearltrees? P.S. you can check out my Pearltrees here ( It pretty sparse now but hopefully I’ll be adding a lot of new information! Like this: Like Loading... M.guardian.co.uk. Gerard F Corbett: Ethical transgressions are rare in the American world of public relations.
The Guardian's Roy Greenslade asks an important question in his recent blog post headlined, Have you ever been lied to by a PR?. Prompted by a similarly titled post in the Press Gazette, it's a question my organisation, the Public Relations Society of America, believes is worth serious consideration. Representing 32,000 public relations professionals, all of whom pledge to abide by a stringent code of ethics, we are firmly committed to ethical practices.
Do You Matter? Inspiring Message On Desire And Quest For Significance From Angela Maiers #Tedx #video #highered. The downloads & song plays an artist must sell to earn a US monthly minimum wage might surprise you. COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 - What We've Accomplished So Far! Social Media U Need 2 Know #NewhouseSM4 Spring 2012 We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future.
We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession. We also use these skills and tools to write, share, and present our information and ideas. We learn by doing. Students gain hands on professional level experience with new digital tools and social media platforms to understand and evaluate best practices, models, and strategy being used by industry today.
Week 1 - January 18: Introduction to Social Media Strategy & Social Dashboard Syllabus - COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2012 Week 2 - January 23: Social Listening Week 3 - January 30: Social Engagement.