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Turns out the commenters over at Spin Sucks who didn’t know how to define ROI as based solely on dollars are not far off from many a marketer, according to a study by the Columbia Business School Center on Global Brand Leadership and the New York American Marketing Association. By way of background, my friend Jenn Whinnem who is a contributor here and member of this community wrote a guest piece for Spin Sucks about the Connecticut Health Foundation and which metrics they tally that contribute to campaign success. A major side conversation in her post’s comments ensued about whether metrics not attributable directly to dollars should be referenced as ROI at all.
In my social media class we all had to do a group presentation on a new or emerging topic in social media.
Last week, because I was recovering from my sleepless trip to Norway, I wasn’t able to attend the PR Digital Impact Conference with my Inside PR cohorts, Joe Thornley and Martin Waxman .
By Ryan Teague Beckwith March 26, 2012 – 8:47 p.m.
Measuring marketing spending used to be pretty easy, at least in theory: You'd run a big ad campaign and then see if your sales rose. If they did, great.
After nearly pulling all my hair out trying to study for and complete all my midterms, I finally spent 5 relaxing days in Florida with my sister. Anybody who knows me knows I love hot weather and can’t stand being cold.
Gerard F Corbett: Ethical transgressions are rare in the American world of public relations. The Guardian's Roy Greenslade asks an important question in his recent blog post headlined, Have you ever been lied to by a PR? .
Do You Matter? Inspiring Message On Desire And Quest For Significance From Angela Maiers #Tedx #video #higheredDo You Matter?
Social Media U Need 2 Know #NewhouseSM4 Spring 2012 We conduct an open and transparent course using the Web 2.0 skills, digital tools, and social networking savvy demanded by the Communication, Advertising, Public Relations, Journalism, Television, Radio, and Film professions today and in the future. We use these tools and skills to help us learn course content, create, communicate, collaborate, and network with each other and the marketing communications profession.