IDC: All leading smartphone vendors outgrew Apple iPhone unit sales in holiday quarter. The worldwide smartphone market reached yet another milestone, having shipped one billion units in a single year for the first time.
According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 1,004.2 million smartphones worldwide, up 38.4% from the 725.3 million units in 2012. This aligns with IDC’s most recent forecast of 1,010.4 million units, making for a difference of less than 1%. Smartphones accounted for 55.1% of all mobile phone shipments in 2013, up from the 41.7% of all mobile phone shipments in 2012. In the fourth quarter of 2013 (4Q13), vendors shipped a total of 284.4 million smartphones worldwide, up 24.2% from the 229.0 million units shipped in 4Q12. In the worldwide mobile phone market (inclusive of smartphones), vendors shipped 1,821.8 million units, up 4.8% from the 1,738.1 million units shipped 2012. Smartphone Vendor Highlights: Source: IDC Worldwide Mobile Phone Tracker, January 27, 2014. RITE Sign-In. Red Bull Wings Team. Who Is A Wings Team Member?
Red Bull Wings Team Members are part of unique fleet of charming, knowledgeable, entrepreneurial, and dynamic individuals spread across the top 62 markets in the United States. These Wings Team Members are passionate about Red Bull and are excited to share their love with current and future consumers at unexpected and unique times. The most important part of a Wings Team Members’ job is to put a Red Bull product and sampling tag in the consumers’ hand and offer a memorable experience that will drive brand loyalty.
Ciera, Florida Atlantic University “ Ciera displays an unparalleled charm in all aspects of life. When she isn't leading her team in quality interactions, she'll be modeling or stand-up paddling with her beloved dog. Victoria, Fashion Institute of Technology “ Victoria's shining personality and bright lifestyle always brings smiles to those around her. Scout, Loyola Marymount University “ Scout leads her life with a positive outlook on everything. Red Bull: A trailblazer in marketing strategy. Marketing with wings: Dietrich Mateschitz and the art of branding. Dietrich Mateschitz, the press-shy CEO behind Red Bull It was one of the most iconic images of 2012; a man in a spacesuit, looking over the Earth from 39km, ready to jump.
Though the star of the jump was professional daredevil Felix Baumgartner, the real winner was Red Bull, the jump’s sponsor. Over the past decade, Red Bull has strived to become the number one brand behind extreme sports. It might seem counterintuitive at first, that a party drink brand would want to sponsor sporting events, but it is all part of Dietrich Mateschitz’s grand plan. Mateschitz founded the company in 1982, after a trip to Asia introduced him to the type of high-sugar, high-caffeine energy drink popular with the locals. Test flight Before stumbling upon Krating Daeng in 1982, Mateschitz was already an established marketing director in Europe. From the basic product Mateschitz built a universe around Red Bull, and everything from corporate culture to communications reflects that ethos.
The Top 15 Energy Drink Brands. Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.
The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales have been declining steadily over the same period, while energy drink sales have been booming. Despite recent FDA scrutiny regarding the safety of these beverages, 2013 energy drink sales are up 6.7% over last year in the USA alone. src. Did your favorite energy drink make the list? Energy Drink Brand Market Share 2014 USA Top Selling Energy Drink Brands Scroll right to see earlier years. * Although the energy drink market grew in 2014 with all the major brands showing increased sales as well, the data above doesn’t reflect this. The top Monster drinks are: Monster Energy, Java Monster, Monster Mega Energy, and Monster Rehab.
Click here to find out how many energy drinks it would take to cause an overdose of caffeine! Good news! References. How Red Bull Takes Content Marketing to the Extreme. James O'Brien writes for The Content Strategist, a digital magazine by Contently, the leading technology company for brand publishing tools and talent.
The button is five stops in, counting from the left on the homepage of RedBull.com. Along the smaller of two navigation bars, it's sandwiched between "Audio" and "Games. " There it is, the fifth one: "JUST EPIC. " In a sense, the channel embodies Red Bull's entire marketing approach.
You want to click it. Click. Instantly, you're browsing videos of a 12-year-old skateboarder nailing the world's first ever 1080 (that's three full revolutions) during a ramp jump. Red Bull's universe is extreme sports and adrenaline-junky stunts. Red Bull is a publishing empire that also happens to sell a beverage. Red Bull is a publishing empire that also happens to sell a beverage. Yet, no one seems to know exactly how Red Bull does it. "The marketing strategy that has worked best for us is not to publish our strategies," says a Red Bull representative.
How Red Bull's Content Strategy Got Its Wings. When you think of brand journalism, a number of things come to mind: blogs, social media channels, off-site branded content.
But one thing that usually doesn’t come to mind is the idea that a brand could own an entire media network. The Wind Behind Red Bull's Wings. Red Bull Stratos May Change Future Of Marketing. One small jump for Red Bull, one giant leap for business marketing: Red Bull Stratos may be the most successful marketing campaign of all time.
More than 8 million people worldwide watched YouTube's live stream on Sunday as Felix Baumgartner became the first person to break the sound barrier, starting in a freefall 128,000 feet above the Earth that reached a high speed of 833.9 miles per hour. Meanwhile, Red Bull broke the traditional barriers of marketing, sponsorship and social media, skyrocketing from an energy drink known for providing a quick buzz to a big-time generator of international buzz that makes the endeavors of other marketing innovators like Apple look small by comparison. Red Bull Stratos skydive smashes YouTube records.
Baumgartner, the Austrian daredevil, yesterday (14 October) became the first skydiver to reach the speed of sound, when he jumped out of a balloon 24 miles above New Mexico, reaching a top speed of 833.9 miles per hour.
The stunt was sponsored by Red Bull and attracted eight million concurrent views on YouTube, the highest-ever concurrent viewing figures on the Google-owned site's history. Red Bull described the stunt as the biggest piece of activity it has undertaken this year. It has been heavily promoting the event through its own sites as well as social media channels and PR activity. Red Bull the company - Who makes Red Bull? Red Bull Origin. Advertising Symbiosis: The Key to Viral Videos.
It probably won't shock you that the most popular YouTube video in the past month was "Gentleman," the latest hit from South Korean rapper PSY, whose "Gangnam Style" is the most-watched video of all time.
More surprising: among the other most-watched videos was an advertisement for bottled water. Evian's baby&me features several adults dancing with toddler versions of themselves in the reflection of a store window. Only at the end of the 77-second video do we see a bottle of Evian, along with the slogan "Live young. " Since its release in April, the video has garnered more than 53 million YouTube views. By contrast, Nestlé's self-explanatory "From Maine Water Springs to You: The Journey of Poland Springs Water" has barely cracked 500 views. The answer may lie at the heart of new research by Thales S. “It turns out that while getting people to watch an ad is all about emotion, getting them to share it is about the sender’s personality.”