The kind of typography I’m talking about is not your typical “What font should I use” typography but rather your “knowing your hanging punctuation from your em-dash” typography. Call me a little bit purist but this bothers me. So, in an attempt to spread the word here’s the first of five simple steps to better typography. To kick it off, part one is about the Measure. Measure the Measure. The Measure is the name given to the width of a body of type. One point = 1/72 of an inchOne pica = 12 pointsOne em = The distance horizontally equal to the type size, in points, you are using. But, with the advent of DTP packages and the website design the following are also now used: MillimetresPixels There is an optimum width for a Measure and that is defined by the amount of characters are in the line.
CSS and fluid? What is interesting here is fluid designs on the web. The Measure and leading. Reversing out? Tracking. Erik Spiekermann’s Typo Tips. With the invention of “desktop publishing”, designers found themselves setting type on their computers for the first time.
Until then, they had made type specifications for typesetters and left the job up to the professionals. As a result, you can still see classic inaccuracies in typesetting, even in top-quality printed matter. Here you will find some tips from Erik Spiekermann, designer of FF Meta®, Meta Design founder, co-author of “Stop Stealing Sheep”, and a FontShop founder, which will prevent some of the more obvious blunders.1. A CAPITAL MISTAKE NEVER use CAPITAL letters to accentuate words in running copy. 2. 3. “ & ” A dead giveaway for unprofessional “desktop typography” are wrong quotes and apostrophes. 8 Simple Ways to Improve Typography In Your Designs - Smashing Magazine. Advertisement Many people, designers included, think that typography consists of only selecting a typeface, choosing a font size and whether it should be regular or bold.
For most people it ends there. But there is much more to achieving good typography and it’s in the details that designers often neglect. These details give the designer total control, allowing them to create beautiful and consistent typography in their designs. While these details can be applied across different types of media, in this articles we’re going to focus on how to apply them to web design using CSS. 1. The measure is the length of a line of type. A simple way to calculate the measure is to use Robert Bringhurst’s method which multiples the type size by 30. I’m using px because it makes the math easier but this also works with em’s. 2. Leading is the space between the lines of type in a body of copy that plays a big role in readability.