What Is Anchor Text | Syndiket Marketing | SEO, Adwords, Web Design. Many people ask me what is anchor text? Well, the answer is simple and easy. All you need to do is start bidding on your site and attach a few keywords that are related to your content in order to get your site ranked higher. This will allow you to get backlinks to your website in order to make it ranked higher for these keywords that you are bidding on. You can make this happen by bidding on a keyword that is not an exact match but still related to your content. For example, if you have a site about kittens then the keyword that you could bid on is ‘kitten’ but make sure that your anchor text is about kittens. Try using your anchor text as much as possible to help increase your link popularity. After you have your link popularity you should then put in your anchor text to your domain name. You don’t pay much for your backlinks, and you shouldn’t spend a lot of money on them either.