The 10 Most Innovative Viral Video Ads of 2010. Josh Warner is president and founder of Feed Company, which promotes and distributes brand videos, including campaigns such as Levi's "Backflip," Ray-Ban's "Catch" and Activision's "Bike Hero.
" In four years, Feed has seeded more than 200 videos across the social web. Everybody loves viral videos. That's why they're "viral. " Ad agencies have been trying, in their own way, to replicate the success of viral videos to help their campaigns get exposure and new fans. While some may miss the mark, there are some truly great and innovative viral video ads out there.
For this year's top innovative viral video ads, advertisers and ad agencies split their goodness between web specific videos and great TV ads that did well online. This positive, inclusive tone and tight content/audience match make this year's social videos worth sharing. 1. Click HERE for the full interactive experience.Advertiser: Tipp-Ex Ad Agency: Buzzman 2. Advertiser: Sussex Safer Roads Partnership 3. 4. 5.
Advertiser: Puma 6. 7. The Secret Strategies Behind Many “Viral” Videos. Update: Dan has a follow up to this post, here.
This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine. When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy – videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. – videos with millions and millions of views.
Secret #1: Not all viral videos are what they seem 2. 3. 4. 5. 6. YouTube Symphony attracts 33 million views worldwide. The online statistics are in, and they declare YouTube Symphony Orchestra's grand finale of March 20 the most frequently viewed concert in the history of the video-sharing website. Following an online auditioning and voting process, the YouTube Symphony initiative selected 101 orchestral musicians and soloists (including four Australians) from thousands of applicants in over thirty countries to come together in performances held at the Sydney Opera House and broadcast live via satellite to YouTube viewers all over the world. The participants were coached in a week of rehearsals with San Francisco-based conductor Michael Tilson Thomas and mentors from the Berlin Philharmonic and London Symphony Orchestra. The worldwide audience figures announced today confirm a total of 33 million people watched the YouTube Symphony Orchestra finale.
This includes 11.1 million live streams of the three-and-a-half-hour event, displacing rock band U2 as the most-watched live music concert online. The Best Viral Marketing Campaigns of 2010. This post was written by Jenny Urbano, our Social Media Manager.
Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!