Pay with a Tweet - A social payment system. Stats et Tweets - Euro 2012. This Sunday: Tweeting the Issue. 5 successful Twitter marketing campaigns you should know about. While Facebook gets a lot of the attention when it comes to ‘sexy’ marketing campaigns by brands, there are some great examples from Twitter, that show how brands are using the platform to their advantage, to engage with followers in new ways. We’ve put together a list of some of our favourite Twitter marketing campaigns, to provide you with some inspiration and great case studies for reference : The Volkswagen Twitter Zoom A great example of a live and interactive Twitter campaign from Volkswagen in February this year, to promote their sponsorship of the Planeta Terra Festival.
They hid tickets to the festival all over the city, and shared the location with users via a map. The trick was however, that the map (using Google Maps) would only zoom in to reveal the locations based on how many people shared the hashtag #foxatplanetaterra on Twitter : The campaign was a huge success for Volkswagen, as within 2 hours the hashtag was a trending topic in Brazil – not an easy feat. The Jeep Puzzle. Les utilisateurs de Twitter sollicités pour le choix du nouvel archevêque de Cantorbéry. Comment gagner 11 435 abonnés sur Twitter en une semaine | Richard Hétu, collaboration spéciale | États-Unis. «Je viens de faire des commentaires au gouverneur Brownback et je lui ai dit qu'il était pourri, en personne», a écrit Sullivan sur son compte Twitter le 21 novembre, lorsqu'elle assistait avec d'autres élèves de son école secondaire à un discours du gouverneur républicain de son État, Sam Brownback, connu pour ses positions très conservatrices.
Le directeur informé Ce message ne correspondait pas à la réalité. Emma Sullivan n'a pas insulté le politicien en personne. Mais son gazouillis a été lu par un membre du personnel du gouverneur, qui l'a retransmis au directeur de l'école de l'adolescente de 18 ans. Petite précision: quand le directeur de l'école, Karl Krawitz, a pris connaissance du message d'Emma Sullivan, celle-ci n'avait pas encore franchi le cap des 100 abonnés sur Twitter. Qu'à cela ne tienne, Krawitz a donné à l'adolescente jusqu'à hier pour écrire une lettre d'excuses au gouverneur. Message reçu. L'Histoire de France en Tweets. BURGER KING® WHOPPER® Sacrifice has been sacrificed by Facebook. 10 comptes Twitter du PS passés à la loupe.
A n’en pas douter, Twitter va tourner à fond durant cette présidentielle coté internautes, reste à savoir comment les politiques vont utiliser la plateforme de microblogging. En attendant, FrenchWeb démarre une série d’articles sur les politiques et internet, à commencer par un relevé des compteurs de 10 personnalités du Parti Socialiste, un constat édifiant! Je n’ai pas pu résister à faire un petit classement qui ordonne du meilleur au pire. 1 – Benoit Hamon – @benoithamon Benoit Hamon (@benoithamon) comptabilise plus de 50 000 followers, n’en suit que 1236, a tweeté depuis début avril 2008 1084 fois (soit 2,6 tweet par jour).
C’est surtout depuis juillet 2009, qu’il utilise régulièrement Twitter. Actif en semaine, il utilise principalement l’interface web de Twitter, mais aussi l’application iPhone, et s’est essayé à Twitterific. Quelques acteurs de l’internet comme @IMtheRookie (vodkaster) @guilhem (Incubateur HEC), @jeanrem (iMarginal) ou jhervouet (iAdvize), @rodrigo. Create your own private Twitter site using WordPress. Getting ready Twitter success is the proof, microblogging is definitely something useful and efficient. It can help you staying tuned with friends, family or coworkers. While Twitter is great, it may not be the best choice if you’re looking for a private network, for example for sharing work tips with colleagues, or notice your familly about what’s up. As I was searching for an easy and quick way to create a private microblogging website, I stumbled upon an open source app called laconi.ca, which was created to allow people to launch their own private “Twitter like” microblogging sites.
After this not so good experience, I decided that WordPress should do that job, and do it good as always. Let’s doing it Well, enought talk for now! 1. The first thing to do is obviously to install WordPress on your server. 2. The guys from Automattic (The company behing WordPress) released, some time ago, a very cool WordPress theme for social microblogging. 3. 4. That’s all you have to do. Conclusion. StatusNet | Open Source microblogging service. Twitmatic | Watch the videos being shared on Twitter right now! 13 Awesome Twitter Lists for Inbound Marketers to Follow. So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? The use of Twitter Lists can help you segment a selection of users and their updates into their own, separate Twitter feeds, such as thought leaders, industry professionals, company employees, group members, and news sources.
Twitter Lists are public lists that can be followed by anyone. The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. Also, HubSpot highlights inbound marketing stars like Guy Kawasaki and Steve Garfield, and filters inbound marketing news from sources like SEOmoz, MarketingProfs and MarketingSherpa. And of course, follow what us HubSpotters are sharing about marketing... and what's on our minds outside of work. Which lists would you suggest? A better way to measure Twitter Influence. The most influential on Twitter ? How to Attract and Influence People on Twitter — The Ultimate Twitter Resource. Prints amazing notebooks from your tweets. Comment utiliser Yahoo Pipes pour Twitter. Ce billet est un complément à celui de Camille qui explique sur Caddereputation comment soigner son infobesité sur Twitter grâce à Yahoo Pipes.
Je vous invite d’ailleurs à le lire pour bien comprendre le mien car je ne reviendrai pas sur les étapes qu’il a décrit. Je vais quant à moi vous expliquer comment muscler votre veille. Camille montre comment constituer des listes Twitter de façon alternative. C’est un billet précieux car il permet de créer un flux RSS pour une liste, ce que ne permet pas Twitter. TwitterList2RSS, une application qui offrait ce service, a mis la clé sous la porte et il n’existe pas encore de substitut (à ma connaissance). Camille a également expliqué comment filtrer ces listes tant par des mots-clés mais également par la nature des tweets (exemple : contenir des liens). Le cumul de ces deux étapes permet donc de filtrer un périmètre restreint et prédéfinit que sont certains comptes Twitter.
Voici la succession des modules en fin de pipe (dans cet ordre !!) Comment filtrer un compte Twitter par mots-clés. Petit truc et astuce très simple cette semaine et qui répond (indirectement) à cette question posée parfois sur Twitter : « je te suis, alors pourquoi tu ne me follow pas ? » La réponse (tout du moins la mienne) : « parce que je te filtre » Voyons comment, avec un outil aux possibilités quasi-illimitées : Yahoo Pipes. J’ai souvent hésité à parler de Yahoo Pipes sur ce blog, pour la simple et bonne raison que quand on commence…on ne peut plus s’arrêter ! En effet, cet outil permet un nombre quasi illimité de possibilités quant à l’affinement de ses critères de veille (principalement dans la collecte et le tri).
Mais après quelques discussions sur le thème : « je ne peux pas m’abonner à toutes les personnes qui me suivent sur Twitter, mon taux de cholestérol informationnel risquant d’exploser… Mais bon certains comptes ont l’air de diffuser des infos intéressantes sur des thématiques qui m’intéressent… », etc., je vous propose une première approche très simple, et utile, de Yahoo Pipes. Delete all tweets in one go! Twitter at five: five ways it changed the world. Inviting co-workers”. That was all the first tweet said. It is incredibly innocuous and no one could envisage the trail it would blaze across the world as Twitter was taken up in the hands of presidents and global celebrities, revolutionaries and the journalists who have told their stories.
Twitter, like just a few other key internet services such as Google, YouTube and Facebook to name three, has had a massive impact on our world and changed it fundamentally in the ways we interact with it and learn about it. Twitter co-founder Jack Dorsey (@jack) sent his co-workers Tweet on March 21 2006 and five years later billions of 140-character tweets have been sent.
From there the numbers have slowly started to go stratospheric boosted in recent months by upheavals in the Middle East and tragedy in Japan as more than 200 million of us now use it with hundreds of thousands signing up each day (full bunch of Twitter stats at the bottom). 1. “We just made history. 2. 3. “Ok. 4. 5. #tweets by numbers. Be careful what you Tweet. Can Twitter predict the future? Can watching Twitter trends help predict the future? There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations, rather than Twitter’s algorithms). But despite those kinds of setbacks, there is an emerging industry aimed at using the tweetstreams of millions of people to help predict the future in some way: disease outbreaks, financial markets, elections and even revolutions.
According to new research released today by Topsy Labs — which runs one of the only real-time search engines that has access to Twitter historical data — watching those streams can provide a window into breaking news events. But can it predict what will happen? Predicting markets and the spread of disease Could Twitter have predicted revolution in Egypt> [A]s his tweets were retweeted and mentioned more than 30,000 times, his exposure grew to a whopping 82.68 million unique tweets within 21 hours. Twitter becomes latest tool for hedge fund managers. It takes a random 10% of all Twitter feeds and uses two methods to collate the data. One compares positive with negative comments and the other uses a program designed by Google, the internet giant, to define six moods calm, alert, sure, vital, kind and happy.
In a study published last October, Bollen used the social networking site to predict the direction of the movement of the Dow Jones in New York with 87.6% accuracy. Mr Bollen’s algorithms flag up key emotive words when they appear in a certain order. He told the Sunday Times: "We recorded the sentiment of the online community, but we couldn't prove if it was correct. "But we realised it was the other way round — that a drop in the mood or sentiment of the online community would precede a fall in the market. "That was a eureka moment. It meant we could predict the change in the market and that gives you a considerable edge. " Paul Hawtin, Derwent's founder and fund manager, has an exclusive contract with Bollen to use his technology. Wall Street Protests: Will the Revolution Be Tweeted? What Most Biotechies Are Missing on Twitter: A Huge Networking Opportunity.
Luke Timmerman9/12/11 Twitter is coming to biotech, it’s only a matter of time. And this is a truly wonderful thing. This thought occurred to me as I sat in my Seattle office, watching a video from a panel discussion of eight people in Boston—journalists, executives, venture capitalists, a PR person—who were talking about how biotechies can get the most out of Twitter. As I watched this, something dawned on me. I have personal relationships with all eight people on that panel and Twitter is the reason I met almost half of them. I bring up this example because one of the biotech’s best tweeters, Stromedix CEO Michael Gilman (@michael_gilman), said on this panel that Twitter has helped him build a better network. So I figured maybe I could help by offering a glimpse of what I have experienced on Twitter lately. Gautam Kollu, (@gautamkollu) VP of marketing at South San Francisco-based Exelixis. H Tweets and Texts Nurture In-Depth Analysis. Illustration: Thomas Ng We’re often told that the Internet has destroyed people’s patience for long, well-thought-out arguments.
After all, the ascendant discussions of our day are text messages, tweets, and status updates. The popularity of this endless fire hose of teensy utterances means we’ve lost our appetite for consuming—and creating—slower, reasoned contemplation. Right? I’m not so sure. When something newsworthy happens today—Brett Favre losing to the Jets, news of a new iPhone, a Brazilian election runoff—you get a sudden blizzard of status updates. The long take is the opposite: It’s a deeply considered report and analysis, and it often takes weeks, months, or years to produce. The long take also thrives on the long tail. The real loser here is the middle take. This trend has already changed blogging. “I save the little stuff for Twitter and blog only when I have something big to say,” as blogger Anil Dash put it. Which, despite reports to the contrary, we are. Texters: Park the Car, Take the Bus.
Illustration: Wil Staehle Texting while driving is a huge problem in the US. We know it’s insanely dangerous. Studies have found that each time you write or read a text message, you take your eyes off the road for almost five seconds and increase your risk of collision up to 23 times. The hazard is “off the charts,” says David Strayer, a University of Utah professor who has studied the practice. That’s why states are frantically trying to ban it. But I’m not convinced the bans will work, particularly among young people. So what can we do? The answer, of course, is public transit. Rich Ling, a sociologist who studies the culture of texting, grew up near Denver but now lives in Oslo with his family. In contrast, US cities and suburbs have completely neglected their public transit. Of course, you could argue that texting shouldn’t be so culturally central to people and that they should just cool it in the car. Texting while driving is, in essence, a wake-up call to America.
This Is Your Brain on Twitter. 5:47 p.m. | Updated Adding response from Bill Keller at the end. In his latest column for The New York Times Magazine, Bill Keller, The Times’s executive editor, likens clearing the way for his 13-year-old daughter to join Facebook to handing her “a pipe of crystal meth.” I can’t say I have ever tried crystal meth, but I do visit social networks on a regular basis. Twitter, which Mr. Keller says he believes could make us “stupid,” has become an irreplaceable part of my daily life; it augments how I report stories, socialize with friends and share and consume everything from store coupons to breaking news. Before I embraced the social flow of information on the Web, the bulk of my news came from the printed newspapers and magazines that arrived on my doorstep. Could Twitter make me stupid? As the astute Forrest Gump said, “Stupid is as stupid does.” Another concern of Mr. This future could not arrive soon enough. There is a fear by many, Mr.
But I believe “excess” is the key word here. The Power of Twitter in Information Discovery. It surprises me how many really smart people I meet still doubt the power of Twitter. It seems the urge to be a naysayer of Twitter is really strong for some. I think some of this stems from the early days of Twitter when it was presumed that it was a technology to tell people what you ate for lunch. Twitter never seemed to really take the offense in PR and marketing. I guess it wasn't in their DNA. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. I've written extensively about Twitter's use cases, but it's biggest power is in information sharing. 1. When we found stuff we liked we "bookmarked" it so that we could come back to the website later. And the company that helped websites publish RSS?
But this issue of "how to consistently find the good stuff" is such a hard problem. 2. 3. 4. 5. 6. The Twitter Trap. How Twitter Users Changed in 2010 [CHARTS]