Marketing in the Modern Age. Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting shareholder value. For causes, social marketing moves people to action for their own good -- cajoling consumers to change unhealthy behaviors or to support a particular environmental program, for example. These two branches of marketing typically have been separate, with mainstream marketing and social marketing keeping polite, if somewhat distant, relations. Some social marketers have felt that they rise above the rough and tumble of the marketplace, dealing instead with grand issues and ideas. But now, due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly.
Three trends are at the root of this melding of marketing. First, marketing today is far less transactional than it used to be only a decade ago. But now, there is no single "right" slice. Most Contagious 2010. Mobile Trends 2020 Africa. 5 Fresh Digital Media Trends to Watch. Digital media, as many a Mashable reader is aware, is evolving at a rapid pace. It's three months in to 2011, and already we're witnessing the realization of many of our predictions for news media, digital advertising and startups this year.
Social tools, such as Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings.
Those are just a few of the trends we're observing across digital media, which we explore in greater depth below. 1. New Tools for Reporting and Distribution In some cases, Facebook itself is part of the story. “Facebook has dramatically transformed the way journalists do their jobs,” Shapira observes. 2. 3. 4. 5. 20 predictions for the next 25 years | Society | The Observer. 1 Geopolitics: 'Rivals will take greater risks against the US' No balance of power lasts forever. Just a century ago, London was the centre of the world. Britain bestrode the world like a colossus and only those with strong nerves (or weak judgment) dared challenge the Pax Britannica. That, of course, is all history, but the Pax Americana that has taken shape since 1989 is just as vulnerable to historical change.
In the 1910s, the rising power and wealth of Germany and America splintered the Pax Britannica; in the 2010s, east Asia will do the same to the Pax Americana. The 21st century will see technological change on an astonishing scale. It may even transform what it means to be human. By 2030, the world will be more complicated, divided between a broad American sphere of influence in Europe, the Middle East and south Asia, and a Chinese sphere in east Asia and Africa. Nevertheless, America will probably remain the world's major power. It will not be plain sailing. That's the bad news. Harvard at 400 | Harvard Magazine Sep-Oct 2011. Imagining the future—however risky it is to make predictions—can be a comforting activity, even a productive one. And although psychologist Daniel Gilbert’s 2006 book Stumbling on Happiness makes a strong case that humans aren’t very good at forecasting what will make them happy even a few days hence (much less in 25 years!)
, it seems that human nature also compels us to build some castles in the air—and maybe even try to move in. Building that castle, like all human achievements, starts with an idea. Every creation springs from a vision of something that does not exist, but might. We asked a baker’s dozen plus one of diverse Harvardians to share their images of what the University ought to be a mere quarter-century from now. Blog — Emerging Opportunities - Mega trends that will impact business. Tendances Marketing from US. Comme chaque année à la conférence de l’ONA, Amy Webb, consultante média, a fait salle comble avec son «top ten» des tendances technologiques appliquées aux médias. Voici le cru 2010 : 1- Le scan de codes-barres par téléphones mobiles Utilisé depuis une quinzaine d’années en Asie, le fait de scanner, via des smart phones, des codes barres, répartis un peu partout dans la ville et les médias, se développe fortement aux USA.
Il permet de renforcer l’engagement du média et de ses annonceurs avec son audience. Les médias devraient utiliser davantage ces comportements urbains en offrant des liens vers leurs médias ou depuis leurs médias. Google utilise bien cette fonction. Extension progressive vers la reconnaissance optiques de caractères. 2 - Les clôtures géolocalisées Aujourd’hui, les gens qui utilisent Foursquare ou Yelp peuvent tricher sur leurs vraies lieux d’enregistrement manuel.
Certaines peuvent être dynamiques et réactualisés en temps réel en fonction de votre position géographique. 10 projects that challenge / change the concept of what communicati... 10 projects that challenge / change the concept of what communication is.