Medias sociaux retour vers le futur. Creating Your Social Media Plan | Using Social Media for Business. If you enter into social media without a plan, you will fail. Period. All the hours you spent will be wasted, you will receive no traffic bump, there will be no engagement, no one will care and you will learn nothing. Except maybe that you’re an idiot and that you should have listened to me when I told you to create a social media plan. You wouldn’t jump into a raging river without knowing how to swim, don’t create a Twitter account without knowing how to use it. Grab a pen, I’m about to save your life. Just because the tools of social media are free doesn’t mean they come without their own barrier to entry. Secure Your Brand The first step of a successful (and long term) social media plan is to grab your brand everywhere you can, regardless of whether or not you plan to use it.
To help ease the mind numbing task of username registration, we suggest using Knowem to search a large listing of social media sites. Set Your Metrics Listen to me. Before you jump in, define success. Engage. The 22 Step Social Media Marketing Plan. Peter Kim is a Senior Partner at Dachis Corporation. He blogs about social computing and marketing at Being Peter Kim. Over the past couple of months, I've been curating a list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world. We could probably come up with 3,000 examples instead of 300 - but the current set already gives us a pretty good sample to think about. One takeaway: for now, those neurotic about missing "what's next" can relax a bit. As corporate adoption emerges, there's nothing wrong with learning lessons from others and making them your own.
Here's a framework of 22 tools to consider with notable brand examples: 1. And use this username check tool to see if your brands/preferred handles are still available. I haven't found a single company doing all of these today. Developing a Social Media Strategy in 7 Steps. Planifier une Stratégie Médias Sociaux. How Social Networking Has Changed Business - Bill George - HBS Faculty.
The 10 Stages of Social Media Business Integration. Brian Solis is a principal at new media agency FutureWorks. You can connect with him on Twitter or Facebook. An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I've noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions.
Full social media integration often happens in stages — it's an evolutionary process for companies and consumers alike. Here are the ten most common stages that businesses experience as they travel the road to full social media integration. Stage 1: Observe and Report This is the entry point for businesses to better understand the behavior of an interactive marketplace. Reporting: Distill existing social media conversations into an executive report.
Stage 2: Setting the Stage + Dress Rehearsal Stage 7: Community. Comment réussir sa communauté virtuelle ? La fidélisation reposant souvent sur la création d’une communauté d’utilisateurs, voici un article qui traite des communautés virtuelles, de la création à leur promotion. Qu’est-ce qu’une communauté Virtuelle ? Une communauté virtuelle est un groupe de personnes qui communiquent par l’intermédiaire de mails, internet, courrier, téléphone, pour des raisons professionnelles, sociales, éducatives ou autres. A la source de la communauté, il y a “mettre en commun”, cela implique que ce n’est pas une seule personne qui anime et participe, mais bien qu’il y a un échange entre tous. Le mot virtuel est employé pour signifier qu’il ne s’agit pas de communication face à face (comme dans une association classique), mais via des outils numériques. Cette communauté peut utiliser différents outils pour se “matérialiser” sur internet, du simple forum comme Yahoo Questions / Réponses, à la communauté sur Facebook, en passant par des leaders fédérant une communauté autour d’un Blog, d’une chaine Youtube. 1.
The socialisation of brands. The Future of the Social Media Strategist. The Social Media Strategist Series is supported by StrongMail, which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here. With evolving corporate social needs comes ever-changing roles for those who identify "social media" as a core part of their job titles.
While the social media strategist role is currently a burgeoning career choice across varying industries, some debate the career's longevity. Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group, interviewed 140 enterprise-class social strategists for a report on the "Career Path of the Corporate Social Strategist" that hit the web last November. Interviewees pointed toward three ultimate paths for the social strategist role and those currently filling the position: Cross-Functional Integration "I think it could be a relatively short lived career path. Becoming Obsolete and Moving On.
List of Corporate Social Strategists for 2011 (Buyer/Brand Side) Editorial Note: We’re working hard on getting this updated, please forgive me in advance if anyone is missing, I don’t mean to offend, and will update as quickly as possible from your comments. I tend to wait for submissions in comments or I ask strategists I know before putting them on this list.
We’ve cleansed the 2010 list, and removed a few dozen folks who have changed career paths, or have switched companies Updates: Jan 10th: I’ve received a few messages with questions about the scope. The Corporate Social Strategist Definition: The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. List of Corporate Social Strategists for 2011 Airline Automotive Business Services Chemicals Consumer Product Goods Educational Services Electronics, Devices, Mobile Energy Financial Services Health and Life Sciences Retail. How to use social media to break into the music industry - TNW. Breaking into the music industry has changed, with artists no longer relying on old-school tactics to try and land a record deal.
Technology has disrupted the music biz like bands creating location aware based albums. Here’s how social media can be used to try and make that break into the music industry: Consider which social networking sites to use MySpace used to be the social networking site of choice for aspiring artists. The once popular site has been attributed to launching the careers of Lily Allen and Soulja Boy, as well as boosting sales of already established artists. But, MySpace dropped 10 million unique visitors at the start of 2011, bringing users down to 63 million compared to Facebook’s 500 million users. Lady Gaga has over 31 million likes on Facebook, yet only 1.5 million “friends” on her MySpace profile. “We encourage every artist to have accounts on the likes of Facebook and Twitter,” says Naoise Ryan of Universal Music Group. Create your online presence Get competitive.