The Rise of Generation C. Colin is a 20-year-old computer science student living in London with two other students in the year 2020.
He enjoys backpacking, sports, music, and gaming. He has a primary digital device (PDD) that keeps him connected 24 hours a day — at home, in transit, at school. He uses it to download and record music, video, and other content, and to keep in touch with his family, friends, and an ever-widening circle of acquaintances. His apartment is equipped with the latest wireless home technology, giving him superfast download speeds of up to 100 Mbps. Colin’s parents are divorced and live in different cities, and he has one sister, who lives abroad. Much of Colin’s experience at school is mediated by his PDD. Colin’s real passion is traveling, preferably with a backpack. What Makes Gen C Special Who is Colin?
We call them Generation C — connected, communicating, content-centric, computerized, community-oriented, always clicking. Digital Strategies for Luxury Brands. Brand Planners and Strategists. Beginner’s Guide to Content Strategy. You or someone you know wants to create content.
Awesome! But to what end? Content strategy helps us plan for valuable, viable content. We begin with publishing. To manage the digital workflow required to maintain an ever-increasing amount of content, publishers employ what’s (aptly) known as a content management system (CMS). Now, what if you or someone you know is getting ready to unleash content on the world. At this point, visual design—design of the actual website itself—is irrelevant. In this article, we’ll take a brief look at Content Strategy—that odd amalgamation of digital publishing, information architecture and editorial process that adds up to something infinitely greater than the sum of its parts.
What is Content Strategy? “Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. Taking a step back, Lou Rosenfeld adds: Digital Publishing The Content Lifecycle. Denise lee yohn: brand as business bites™
Use a customer SWOT approach to deliver greater brand value. SWOT Analysis - Matrix, Tools Templates and Worksheets. SWOT Analysis Made Simple – History, Definition, Tools, Templates & Worksheets How to do a SWOT analysis SWOT analysis made simple – date reviewed February 2013 This page has been developed to help you to carry out a SWOT analysis or TOWS analysis for strategic planning or business review purposes.
It contains many examples, templates and outlines Go straight to the free SWOT Analysis Templates (below) SWOT Analysis Template 2 SWOT Analysis Template 3 SWOT Analysis Template 4 Page Contents (there is a lot here): SWOT Analysis Model Definition of SWOT analysis History and Background – SOFT & SWOT Analysis Introduction to SWOT analysis Overview of SWOT analysis Aim of a SWOT analysis How to do a SWOT Analysis Getting A SWOT analysis used Critical Success Factors (CSF’s) Dieter Rams On Good Design As A Key Business Advantage.
Dieter Rams is best-known for his work at Braun--where he revolutionized the design of electronics--and his indelible influence on Apple’s Jony Ive.
But he has had a decisive hand in another, much smaller company: Vitsœ, a British manufacturer that has been producing Rams’s modular shelving system for 50 years. To mark his 80th birthday, the German master has allowed Vitsœ to release the transcript of the speech he delivered in New York in 1976, in which he articulates his ethos of user-centered design and some of his famous 10 commandments. In 2012, they feel as if they were written yesterday. Enjoy--Ed. Here’s the speech in its entirety: Ladies and gentlemen, design is a popular subject today. The introduction of good design is needed for a company to be successful.
Unwavering emphasis on functionality The ideas behind my work as a designer have to match with a company’s objectives. [/figure] I am convinced that a well-thought-out design is decisive to the quality of a product.