La tyrannie de la transparence Sociétal Prétendre pouvoir tout dire et tout montrer relève de l’utopie. Du fantasme. Voire, de l’irresponsabilité Gilles Lipovetsky, sociologue
Réseaux sociaux : comment les community managers prennent pied dans l'enseignement supérieur
Everything was ready to go, but of course Osama bin Laden had to go and ruin it. The night before the debut episode of The Stream on Al Jazeera English, the al Qaeda leader was killed by U.S. How Al Jazeera is Forging the Future of Social TV
London 2012: Social media restriction for Games Makers 5 January 2012 Last updated at 09:57 ET By Claire Heald BBC 2012
Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill , about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them.
Editor's note : If you're launching a website or app today, you need to build a community around your content. How To Build an Online Community - Kristen Taylor - Technology - The ...
Infomous est un outil permettant de générer des cartographies sémantiques de recherches sur Twitter, de résultats de flux RSS ou tout simplement d’une page web que l’on souhaite explorer. Ce petit outil, encore en bêta, s’avère donc extrêmement pratique pour visualiser rapidement les sujets importants générés par les résultats d’une veille, ou encore explorer visuellement des sources d’informations. Voyons comment…
Lundi 27 juin 2011 1 27 / 06 / Juin / 2011 13:55 E-réputation : quels indicateurs de mesure
Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that magic bean, then put away your watering can. How to Measure Social Media ROI for Business
Brian Solis is a principal at new media agency FutureWorks , and author of the upcoming book, Engage . You can connect with him on Twitter or Facebook . The Maturation of Social Media ROI
A new way to measure word-of-mouth marketing - McKinsey Quarterly - Marketing - Strategy In This Article Exhibit 1: Word of mouth is inﬂuential throughout the consumer decision journey.
Social Business Planning
How To Monitor Your Brand Online (Without Losing Your Shirt) | SocialMouths Let’s face it, in some cases monitoring your brand online through systems such as Radian6 might not just be out of your budget, they can also be overkill if you’re a personal brand or a small business.
Social Media Strategy-50 Articles to Expand Your Perspective At its core, they consider .
Companies Must Ascend the Social Business Hierarchy of Needs | Flickr : partage de photos !
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Social Media Statistics
[Note: I recently updated this compilation to include some more recent visualizations... you can see it here .]
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far)
[Réseaux sociaux] 60% des internautes rejettent les marques
How People Share Content On The Web
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A Herd Makes Money on Wall Street
Everything is contagious
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Web 2.0 Suicide Machine - Meet your Real Neighbours again! - Sign out forever!
Connecting with Today’s Customer
Yahoo closing down Delicious; but why won't Carol use the F-word? | Technology
Social Media Still Not a Big Deal
16 social media guidelines used by real companies