Social Listenting Tools
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Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill , about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM . (Update: This is only one software segment in the overall Social Business Stack , which you should first understand)
Heartbeat is a cost-effective, real-time social media monitoring and measurement tool. Heartbeat provides constantly updated snapshots of online conversations, including a variety of user-friendly and informative graphics. Monitor social media conversations Measure key metrics around buzz and sentiment Engage with key influencers and opinion leaders Conduct comparisons between competitors and topics Real-Time Social Media Monitoring Keep track of the most important and relevant conversations about your brand and products. Key Metrics Measurement Gain insight about the buzz and sentiment (positive, negative or neutral) happening, including the amount of activity.
Participating in social media for brands is no longer a question of if , or even a how . Even the stuffiest of CEOs and their companies have joined the conversations, and they've hired social media experts and PR firms to advise them on how to build campaigns and engage customers. In fact, eMarketer's recent study "Social Media in the Marketing Mix: Budgeting for 2011" estimates that 80 percent of U.S. businesses with 100 or more employees will use social media marketing this year. So now that we are all here, the questions shift. What now? And are we doing this right?