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< arslan
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To download the full Pivot report, please click here … We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less in their email inboxes and visiting traditional websites. As such, brands continue to race to social media sites in the hopes of connecting with consumers when their attention is focused on conversations relevant to those brands. Part of the challenge however, is earning the attention of consumers not just once, but also building a relationship with them over time. Many brands are, of course, developing a presence within customer networks of relevance such as Facebook, Twitter, and YouTube.
