PR Secrets for Startups. Editor’s Note: At a time when anyone can broadcast their opinions about your startup to the world, public relations requires a new level of engagement on the part of companies and entrepreneurs.
But what are the new rules of PR? Guest author Brian Solis, who earlier this month wrote a post for us on the evolution of the press release, explains how public relations has changed and offers up 12 secrets of PR for startups. Warning: This a lengthy post. Its intent is to help companies navigate through the rough seas of traditional PR as it struggles, forcibly, to evolve and adapt to the new rules set forth by the Web (regardless of version number) . 10 Tech PR Disasters of the Past Decade [PICS] The 7 most intriguing people in PR in 2010. People has its list.
Now I have mine. In all seriousness, if you’ve followed my blog for any length of time, you know I’m big on lists. And, as we enter another new year, I thought we could have a little fun today and focus on seven people who, in my opinion, have an interesting year ahead of themselves in 2010–for many different reasons: