DDB marks centennial of Bill Bernbach – ‘the real mad man’, 10 quotes. Ad agency DDB is celebrating the centennial of Bill Bernbach one of the legends of the US advertising world, co-founder of DDB, and a man who could lay claim to being one of the real Mad Men (the show also makes many references to Bernbach and DDB).
Bernbach directed many of DDB’s breakthrough ad campaigns such as Volkswagen ‘Think Small’ and ‘The Bug’. For Bernbach it all started at Grey Advertising. He began as a copywriter, after serving in the US Army during World War II, and rose to VP in charge of art and copy at Grey Advertising. It was there he met Ned Doyle and they joined with Maxwell Dane to form Doyle Dane Bernbach now known as DDB Worldwide Communications Group Inc. Bernbach died in October 1982, at age 72, of leukemia, but here are ten gems from one of the great names of advertising: Top 10 quotations from Bill Bernbach 1. Classic Ads by Bill Bernbach – A Timeline Volkswagen “Snow Plow” 1963 Polariod “Zoo” 1965 Burlington “Sock Dance” 1966 Mobil “Ten Story Drop” 1966 “No. 2” 1963. Six ads that changed the way you think. 3 January 2011Last updated at 16:44 By Katie Connolly BBC News, Washington Art, advertising and social media collide in a BBC World News America report on the changing face of the ad industry in the digitial age Advertisers have always sought to influence and persuade - no more so than at this time of year.
But since the advent of mass communications, there has been only a handful of ads that monumentally changed the way people think about a product. Before the A Diamond is Forever ads, diamond rings weren't the premier symbol of engagement Through its bold advertising, diamond giant DeBeers did something extraordinary - it managed to convince generations of men and women that the only acceptable symbol of an engagement was a diamond ring. Prior to the "A Diamond is Forever" campaign - which launched in 1948 and was named by Advertising Age as the most effective campaign of the 20th Century - diamond rings weren't synonymous with marriage or engagement.
But DeBeers changed that. How to get ahead in advertising - Advertising, Media. When they originally conceived the paper, Maurice (now Lord) Saatchi was one of just two people Whittam Smith rang in 1985 for a sanity check.
(The other was a banker, of course.) Maurice put him on to John Perriss, Saatchi's media director (later to head the Saatchi Group's new media-buying agency Zenith). In no time, the three had a Saatchi team of 16 – the agency had just lost a big newspaper account and, according to Symonds, wanted to have a high-profile new one – and a deal. The deal was basically that S&S would help them to raise the money they needed from investors on a "no win, no fee" basis (if it worked, they could start spending on advertising). Saatchi would do research among potential readers and advertisers to help develop their pitch, and they'd rehearse and sharpen the presentation. "It's doubtful whether we'd have raised the money without their imprimatur – it helped get brokers and bankers on board," agrees Stephen Glover. But Iraqi-Jewish, actually. And it wasn't. David Ogilvy, la publicité dans le sang, Actualités.