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That is why a mobile-friendly version of websites or blog is must when you have to stay away from your PC.
Ask any interactive agency nowadays what their clients are asking for when they need a mobile experience — the answer will inevitably be “an iPhone and/or an iPad app.”
Last week, I had the honor of keynoting the Mobile Marketing Strategies Summit in San Francisco, to provide a strategic perspective of how mobile –and social technologies work together for today’s top brands. Sadly, we found that most companies are developing mobile tactics.
By ROBERT LEE HOTZ Photo-illustration by Adam Magyar