Fashion Trends and Brand Opportunities in China. Digital Strategies for Luxury Brands. Les guerres du luxe - Finance et Marchs - Actualit Challenges.fr. LUXURY IN CHINA: Get Rich Is Glorious. Fashion 2.0 | Social Curation Start-ups Target Fashion Industry − BoF – The Business of Fashion. Lyst Screenshot | Source: Lyst NEW YORK, United States — The history of the internet is a story of two counter-balancing forces: the explosive growth of information and the rise of new systems that help us sift and make sense of this information. Back in the early 1990s, human editors at companies like Yahoo! Compiled curated lists and directories of useful information. As the rising volume of information overwhelmed these human filters, hand-curation gave way to algorithmic search à la Google.
But today, as consumers become their own media outlets, producing staggering amounts of user-generated content every day, and savvy marketers reverse-engineer Google’s algorithm to game the search results, separating signal from noise is once again becoming difficult. “Search results in many categories are now honey pots embedded in ruined landscapes — traps for the unwary,” wrote investor, writer and entrepreneur Paul Kedroksy.
So far, the strategy seems to be working. Flash animation for European Luxury Goods sector 2010. Nowness. In a move likely to provoke more debate on how the lines between editorial and promotional content are become ever more blurred, Louis Vuitton Moet Hennessy (LVMH) yesterday launched Nowness, an online magazine to inspire its readers – or perhaps we should call them consumers? The project will blend luxury brands with what LVMH is calling "information reference". The venture is the latest example of editorial and advertising converging in fashion as retailers become publishers themselves. Until now, the printed Acne magazine was a prominent example of a distinguished yet high-end fashion magazine.
Nowness will hope to be seen as its online equivalent. Nowness, which has a simple, minimalist design, features a daily multimedia story - today it is a view of Lucian Freud's Holland Park studio by filmmaker Tim Meara; yesterday it was a slow-motion film shot by photographer Matthew Donaldson showing the flying hair of model Lily Donaldson pictured above. Chanel - The Silent Film (Teaser) LOUIS VUITTON FASHION SHOW.
Richemont, LVMH : le luxe se dévoile. La transparence : tout dire, tout exposer aux yeux et aux oreilles du monde, tout dévoiler… au risque de tout banaliser ou de tout démystifier. Y compris le luxe ? À Shanghai, j’ai eu la chance de visiter les Richemont Mansions, du groupe éponyme, pénétrant alors dans le mystère de marques telles que Dunhill, Vacheron Constantin ou Cartier.De son côté, LVMH ouvrira pour la première fois les portes de ses ateliers au public les 15 et 16 octobre prochains. Réservation obligatoire sur : www.lesjourneesparticulieres.fr.
Ateliers, chais, caves, maisons de famille, studios de création… vous saurez tout. Ainsi, chez Berluti, l’on pourra découvrir les 250 opérations du parcours de fabrication d’une paire de chaussures – dont la fameuse patine maison. Pourquoi réserver ce cérémonial au seules journées du patrimoine ou au luxe ? The Culture of Luxury 2011 (Brand Packaging)