
Case Studies
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10 fantastic social media campaign videos you shouldn’t miss | The Best Article Every day
35+ Examples of Corporate Social Media in Action
We’ve discussed some tactics to get your company better engaged with social media.How UPS defends its brand online
Brand discussions — both the positive and negative ones — move fast in social media.From Gucci to Dunkin Donuts, six brands making smart use of social media | Daily Loaf
The good news is that social media marketing platforms like Facebook and Twitter make it easy to experiment, and you can often get instant data about how many people have shared, seen or used your new application. This manufacturer of stylish, moderately priced clothing knows that its target demographic is on Facebook , and has created a page that allows users to mix and match items to see how clothes work together.Social Media Case Study: KLM Royal Dutch Airlines | Futurelab – We are marketing and customer strategy consultants with a passion for profit and innovation.
Guest Post by: George Cathcart Social media campaigns are absolutely everywhere now. Seldom that original, and often poorly executed, the space is becoming so turgid with a mix of good, bad, ugly and downright embarrassing examples of campaigns that it’s becoming harder to stand out from the crowd.Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More » John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University.

