Name Your Poison: How a Banned Polish Vodka Buffaloed Its Way Into the U.S. 10 Old Brands That Managed To Stay Modern. You might have more in common with your great-grandparents than that receding hairline or cleft chin; some of your favorite brands might have been used by your predecessors, even as early as the Civil War. And while your elders may not be transitioning into the digital age with ease (or at all), several of America’s oldest brands have thrived through multiple technology changes. Here are 10 well known brands that appear a lot younger than they are. 1. Jim Beam It’s probably not surprising that alcohol is as in demand today as ever. But Jim Beam, the familiar brand of bourbon whiskey, has maintained success as one of the top sellers of whiskey since 1795 and is one of the oldest American liquor brands. 2. Colgate started out making soaps in 1806 and has been making toothpaste since 1873. 3. Since Brooks Brothers first started in 1818, — which makes it the oldest clothing store in the U.S. — it has seen a lot of competitors rise and fall. 4. 5. 6. 7. 8. 9. 10.
Why Brands are Becoming Media. Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook. One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.
Indeed, we are programing the social web around our brand hub, which requires a consistent flow of engaging and relevant social objects. Social objects are the catalysts for conversations — online and in real life — and they affect behavior within their respective societies. They are our tweets, our Flickr photos, YouTube videos, Facebook updates and events, Delicious links, FourSquare check-ins, and blog posts. Brands Become Their Media There's a saying in theater: A big part of acting is reacting. Productive Social Media Must Be Earned Influence. Brand Anna. The tyranny of choice: You choose. It's the label that really counts. A Better Choosing Experience. When Baskin-Robbins, now the world’s largest ice cream chain, opened in 1953, its line of 31 flavors — one for every day of the month — was a novelty. At the time, such variety was unheard of, and Baskin-Robbins used it to stand out from other chains.
Cofounder Irvine Robbins said, “We sell fun, not just ice cream,” and part of the fun for customers was the experience of seeing and tasting so many new flavors. The company continues to emphasize variety; it has developed more than 1,000 flavors of ice cream to date, 100 of which are rotated through its stores in a typical year. Today it seems obvious to offer consumers more choice — but the experience is no longer a novelty, or nearly as much fun.
Whereas in 1949 the average grocery store stocked 3,700 products, the average supermarket today has 45,000 products, and the typical Walmart has 100,000 products. There are even more options online, including 27 million books on Amazon and 15 million date possibilities on Match.com. Barry Schwartz on the paradox of choice. Barry Schwartz on the paradox of choice. The Brand Gap. Congratulations, your brand is about to be obsolete. Culturesdemarques v2. Branding Deals Come Early in the Filmmaking Process. “There’s no fast-food scene at all, but they have to eat,” he said. Mr. Yospe was not a screenwriter, not a producer, not even a studio executive. No, Mr. Yospe was a lawyer with the firm Manatt, Phelps & Phillips. He was meeting with the writer-producer , who co-wrote “Transformers” and “Star Trek,” to talk about how to include brands in “The 28th Amendment.”
In the past, studio executives made deals to include products in films. Now, having Campbell’s Soup or associated with your project can be nearly as important to your pitch as signing . “The cost of movies is going up, and that really drives almost everything,” said Jack Epps, the co-writer of “Top Gun” who is chairman of the writing division at the ’s School of Cinematic Arts. For the moviegoer, the shift will mean that advertising will become more integral to the movie. Manufacturers can stipulate that a clothing label must be tried on “in a positive manner,” or candy or hamburgers have to be eaten “judiciously.” While Mr. Mr. Chanel - The Silent Film (Teaser) Social Media: The Cult of Toyota - Advertising Age - News. Les études de cas : Lumière sur l’efficacité des campagnes TV. - Syndicat National de la Publicité Télévisée - SNPTV.
En 1986, Nespresso fut l’initiateur du marché du café portionné, et resta jusqu’à la fin des années 90 la seule marque à occuper ce terrain en France. Le marché se développant à un rythme élevé et devenant très profitable, de nombreuses marques du mass market firent leur apparition au cours des années 2000, Senseo et Tassimo en premier lieu. Cette concurrence nouvelle valut à Nespresso de réagir fortement : tout d’abord en développant un marketing digne d’une marque de luxe (innovation produit permanente, distribution sélective, relation privilégiée avec ses clients), puis en investissant significativement en publicité.
A partir de 2006, le challenge pour Nespresso était de parvenir à maintenir son taux de croissance tout en développant une politique d’up-grading du prix des machines (lancement de la machine Le Cube, 70% plus chère que l’entrée de gamme Essenza). Les deux objectifs : 1. 2. McCann est le plus important réseau d’agences de communication au monde.
Naomi Klein on how corporate branding has taken over America. In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label". The company's global public relations manager, Kristina Hagbard, explained that "For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what's on the outside, it's the inside that really matters. " A few months later, Starbucks opened its first unbranded coffee shop in Seattle, called 15th Avenue E Coffee and Tea.
This "stealth Starbucks" (as the anomalous outlet immediately became known) was decorated with "one-of-a-kind" fixtures and customers were invited to bring in their own music for the stereo system as well as their own pet social causes – all to help develop what the company called "a community personality. " Customers had to look hard to find the small print on the menus: "inspired by Starbucks". Clearly the techniques of branding have both thrived and adapted since I published No Logo.