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By DANIEL MICHAELS
You might have more in common with your great-grandparents than that receding hairline or cleft chin; some of your favorite brands might have been used by your predecessors, even as early as the Civil War.
Brian Solis is a principal at new media agency FutureWorks , and author of the upcoming book, Engage . You can connect with him on Twitter or Facebook . One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create . When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content.
By JOSHUA LEVINE Mario Testino Anna Wintour, photographed at her suite at the Paris Ritz, taking in a tennis match between couture shows.
THESE are momentous times for the British potato crisp.
If your career is in advertising or marketing, you know that branding is at the core of any identity — both personal and in business.
“There’s no fast-food scene at all, but they have to eat,” he said.
NEW YORK (AdAge.com) -- Toyota might be telling Capitol Hill it wants to regain the public trust, but judging from Facebook, it may not have lost it.
En 1986, Nespresso fut l’initiateur du marché du café portionné, et resta jusqu’à la fin des années 90 la seule marque à occuper ce terrain en France.
In May 2009, Absolut Vodka launched a limited edition line called "Absolut No Label".