Best Internet Marketing Posts of 2011. It’s my birthday and I have some great news! In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. And I did. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content, the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.
This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Blogging Marketing Automation. Enquête : les community managers en France, édition 2011. Une sélection des meilleures campagnes digitales et social media. Tippex et son ours sont devenus un cas d’école. Mais quelles sont les best practices actuellement en matière de marketing digital ? Christophe Lauer, social media strategy lead, chez Valtech, commente ses derniers coups de cœur présentés lors de la conférence EBG sur Mobile et social media et trace les grandes lignes des erreurs à ne pas commettre.
Premier enseignement : « Il ne faut pas forcément rechercher le buzz à tout prix », explique cet expert en veille digitale qui participe aux sessions What’s Hot organisées chaque trimestre par EBG (Electronic Business Group). « Les campagnes les plus mémorables à long terme ne sont pas forcément celles qui ont créé du buzz. » Pourquoi ? « La technologie est un moyen mais pas une finalité en soi. Il faut savoir doser son usage, car une nouvelle technologie, un nouvel effet est vite démodé.
Partir de l’insight client Mais « une bonne campagne demande d’abord un vrai insight client et ensuite une idée créative », souligne Christophe Lauer. The State of Social Marketing 2011 – 2012. InShare1,121 The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of 2011, Social marketing stands at a profound crossroads. Some organizations are finally embracing the importance of social networks and, as a result, increasing investments in creative engagement, marketing, and service programs.
In 2012, social media marketing, driven by these innovations, will only continue to mature. Not all customers are created equal. This year, at the second annual Pivot Conference, we explored the evolving landscape for consumerism as colored by the emergence of Social Consumers. To help brands more effectively plan for improving customer engagement and experiences in 2012 and beyond, the Pivot team, along with The Hudson Group, surveyed 181 brand managers, agency professionals, and experts. The Rise of the Social Consumer Make the Pivot 1. Tags: