Social Media And SEO Strategy - Why They Must Intersect. The social web and search results support each other and are inexorably linked.
It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other. They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection. Free Tools for Social SEO. Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.
Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful: What low cost or free tools have you found to be effective for social media optimization tasks? 4 Winning Strategies for Social Media Optimization. Jim Tobin is president of Ignite Social Media, a leading social media agency, where he works with clients including Microsoft, Intel, Nike, Nature Made, The Body Shop, Disney and more implementing social media marketing strategies.
He is also author of the book Social Media is a Cocktail Party. Follow him on Twitter @jtobin. Social media optimization (SMO) is the process by which you make your content easily shareable across the social web.