5 Must-Have FBML Templates for Your Facebook Page | Social Media For Nonprofits. On my last post “How to Create a Custom Tab For Your Facebook Page,” I talked about the importance of personalizing your Facebook Page. In that post I also showed you how to set up the FBML application and how to create and add a new custom tab to your Page. Now that you know how to set up a custom page, let’s take a look at some FBML/HTML templates you can use to increase your reach and exposure. I selected these templates with nonprofits, charities and foundations in mind. And yes, all the templates are top-notch. So, what are you waiting for? Copy the code of the ones you like and use it on your custom tabs. You can see a demo of all templates featured in this post at the Facebook Page of Social Media 4 Nonprofits. 1. This is word-of-mouth as its best.
Updated on August 29, 2010 Below is the exact code that I have on Social Media 4 Nonprofits‘ fan page on Facebook. 2. If your organization has a holiday catalog, this template comes in very handy. <! 3. 4. 5. 5 Must-have Google Tools to Rock Your Website | Social Media For Nonprofits. Google is more than just a search engine. It offers a diverse range of services from productivity applications to instant messaging. Most nonprofits can take advantage of Google tools and programs for free. Don’t have a marketing and communication budget?
Take some time to explore Google Grants for Nonprofits. If your organization is like most nonprofits, a budget for technology, website design and development and social media engagement is low or non-existent. 1. 2. 3. Below are a couple of tutorials to help you get started using Google Analytics. 4. Watch a Google video tutorial on how to select relevant keywords for your website. 5. You can make use of these 5 Google tools to optimize your website, attract more supporters and increase online donations. Digital Drugs Make People Of Oklahoma Go Insane! Synthtopia. Internet Marketing, SEO & SEM Professional Jordan Hardy. India Automobile Industry - Here we get ppt on fundamental analysis of automobile sector and auto industry india research reports 2011, you can find indian automobile industry statistics on 2011. GM, Maruti, Honda & Hyundai investing a tenth of marketing budgets on online ads - Automobiles - Auto - News By Industry - News - The Economic Times.
Sobia Khan & Sarah Jacob, ET Bureau Jun 21, 2010, 12.30am IST BANGALORE: Carmakers have amplified spending on digital advertisements in recent months, turning their attention to tech-savvy people in the 25-44 age group who fit the bill as model automobile customers. Companies such as General Motors India, Maruti Suzuki India, Honda Siel Cars India and Hyundai Motor India are investing at least a tenth of their marketing budgets online. The digital medium helps these companies zero in on the core consumer profile that they typically chase. "The average age of car buyers has dropped from 39 years to 35 years. These consumers are well-connected online," said Mayank Pareek, executive director (marketing & sales) Maruti Suzuki India, the country's largest carmaker. Carmakers have traditionally been investing heavily through television and outdoor advertising during launches, re-launches or price revisions, followed by the time-tested print medium.
But that is changing. New SEO Practices for a Google Caffeine World. The paradigm of SEO is the consequence of its misuse. But that's what Caffeine is for - to clean up the mess. Of course there's good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they're just no longer sustainable. With Google Caffeine changes beginning to roll out over the past few months I've witnessed the proverbial rug being pulled out from this market. Unnatural links just no longer carry the weight they used to. This isn't a gradual shift - this is happening right now on a very large scale. From the recent SEO chatter I'm hearing, the unofficial word is Caffeine is live on over 80% of Google's data servers. The last we heard from Google's Matt Cutts on the subject was a blog entry back in Novemeber: "I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays.
7 Steps to Improving Conversion Rates. In the world of marketing and campaign measurement, the web has been a goldmine. Almost every conceivable metric can be measured online. But of all the things you can track, measure, weigh and analyze, the only metric that truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, entrance and exit points, abandonment; all of these metrics are fantastic, but if you're not using them to improve your conversion rates, then why bother? Most people look at their website as a whole but in reality it is a collection of many parts. Each entry point of your site (wherever the visitor lands first, not just the home page) needs to be treated as the starting point that will lead your visitors step by step toward the conversion goal. The seven steps to strong conversions Step 1: Build the path to the conversion point Just like good book needs to have a beginning, middle and an end, your site should be no different.
Step 3: Inspect your conversion paths. Take Your SEO from Trash to Cash. Ever see one of those movies where some secret government agency has a super high-tech office in an old, dilapidated building in some rundown part of town? The camera starts on the outside, looking over a ghetto as it moves down the street. It zeros in on a rundown building that a squatter would be embarrassed to live in. Then, as the camera moves inside we are shown a state-of-the art facility worthy of a Manhattan high-rise office in the 22nd century. Sometimes SEO is just like that, but the opposite. A lot of time and energy is spent on the "exterior" (search engine rankings) while ignoring the interior (building a great website.) Imagine yourself driving through a newly renovated area of town. The asphalt is freshly laid with bright yellow lines down the middle. Imagine the change of emotions you'd feel. Putting your money where it counts. When you're on a budget, as many businesses are today, you really want to spend your money where you're likely to get the greatest benefit.
61 Pre-SEO Campaign Questions You Need To Answer. Stoney deGeyter is the President of Pole Position Marketing, a leading search engine optimization and marketing firm helping businesses grow since 1998. Stoney is a frequent speaker at website marketing conferences and has published hundreds of helpful SEO, SEM and small business articles. If you'd like Stoney deGeyter to speak at your conference, seminar, workshop or provide in-house training to your team, contact him via his site or by phone at 866-685-3374. Stoney pioneered the concept of Destination Search Engine Marketing which is the driving philosophy of how Pole Position Marketing helps clients expand their online presence and grow their businesses. Stoney is Associate Editor at Search Engine Guide and has written several SEO and SEM e-books including E-Marketing Performance; The Best Damn Web Marketing Checklist, Period! ; Keyword Research and Selection, Destination Search Engine Marketing, and more. Eye-Tracking: Analysis of User Behavior in Websites and Search Engines.
How do users interact with the list of ranked results of WWW search engines? Do they read the abstracts sequentially from top to bottom, or do they skip links? How many of the results do users evaluate before clicking on a link or reformulating the search? The answer to all these questions was found by a team of Cornell University’s Human-Computer Interaction and Computer Science Groups on an Eye-Tracking research paper. Below, you will find a heatmap of Google’s search results pages most clicked and wanted sections: What these guys did with the research, is to seek to obtain a more comprehensive understanding of what the searcher is doing and reading before actually selecting an online document.
And they managed that using data that consists of 397 queries from 26 searchers (participants). To better understand the above graph, I’ll explain: Here is the original Cornell paper via SeoResearcher (thanks Krumel). Enquiro also published a research paper on Eye-Tracking and their data is: Listen & Download From MoMuPl! - Movie Soundtrack Player. Ingredients of a Search Engine Friendly Site. We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page of results. In order to obtain these prized positions, the engines have to make the decision that your site deserves that prestigious place.
As web site owners or those who are responsible for the overall success of a site, how do we help the search engines come to this conclusion? While there may be many pieces of the puzzle to accomplish this, one of the foundational things that can be done is to make sure your site is "search engine friendly". What does that mean anyway - search engine friendly? Let me give you some basic ingredients that constitute a search engine friendly site but in doing so, always keep this principle in mind - your web site is for the end user, not the search engines! Seems simple enough, right? Exploring YouTube's Best Marketing Campaigns.