Nanigans – Facebook Performance Advertising. Shoutlet 6.0 Rolls Out With New Features For Facebook Marketers. Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.
Shoutlet also announced a partnership with Kenshoo Social, allowing it to show marketers how paid, owned, and earned media attribute to sales conversions and social Web traffic. The new features in Shoutlet 6.0 include: Social Ads: The ability to create, publish, and promote Facebook page post ads via a single platform, as well as to manage ad calendars, and to schedule and link posts to multiple pages. Also, the integration with Kenshoo Social offers analytics enabling forecasts and measurement.
Social Listening: The ability to visualize, track, and understand conversations across blogs and online news websites, along with Facebook, Reddit, Twitter, and YouTube. Trendsboard. Eight types of social tools and how you can use them. The number of social tools is bewildering: what is the difference between a social media listening tool and an engagement platform?
What are Enterprise 2.0 platforms? For anyone who is perplexed by the number of social tools, here is an overview of eight types, based on a report written by our Social Strategist Miranda Man. Please note that this is not an exhaustive or definitive list! Social Media Marketing Platform.