SeeTheStats – Really Detailed Web Traffic Statistics. Web Analytics in Real Time. Google Analytics Launches New Social Reports To Measure Social ROI. Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities.
“Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead to sales or business objectives,” said Phil Mui, Google Analytics group product manager, explaining how the new tool is designed to go beyond listening. “Our goal with the new reports is to tie social activities and referrals to measurable, meaningful economic value so businesses can more effectively evaluate which social channels are impacting their bottom line, and which tactics will lead to measurable economic value,” Mui said. The New Social Reports The new set of reports will be available under the “Social” tab in Google Analytics. Current reports under Social include: EngagementActionPages Overview Report.
Getting Started with Google Analytics Remarketing. Digital analytics is all about finding insights and making changes to your business.
One of the easiest changes to make is to optimize your digital marketing based on things like bounce rate the performance of your campaigns. But there’s an awesome way to use your Google Analytics data to create new marketing campaigns specifically targeted to the needs of your customers. Next Analytics – Google Analytics Data Upload. Overview It is now possible to upload cost data from external advertising sources into Google Analytics, permitting consolidated reporting of all you advertising costs and their effectiveness.
This enables reporting of data not collected through traditional Google Analytics tracking or UTM tagging. For example, you can upload ad cost, ad clicks, and impressions for Bing and Yahoo! Ads, Facebook Ads, and LinkedIn advertising. NEXT takes the hassle out of the process. Unlike other services, NEXT has no limits to the number of accounts you can upload to from a single license. The process can be summarized into 4 easy steps: Set up a custom data source in Google AnalyticsDownload the ad cost data from your alternate service (Bing, facebook, LinkedIn, etc)Pre-process the data to conform to Google’s required upload formatUpload the data into your Google Analytics account Generic Cost Data Upload Reference (PDF) Setting Up The Custom Data Source. How To Use The New Google Analytics Cost Data Import Feature. Google Analytics has just released the newest weapon in their arsenal for online marketers.
This new feature allows users to import cost data from any advertising platform directly into Google Analytics reports. With this data, users can quickly and easily determine ROI of marketing campaigns right in GA. We have been lucky enough to work with this feature on one of our clients, and the new insight this data provided was quite impressive. Using this feature is quite simple. There are 3 steps you will need to take to get this feature working for you: Create the cost data import source(s)Import the dataCreate your reports I’ll go through these steps in more detail, and point out some of the things to watch out for along the way. Create the Cost Sources The first step you need to do is create the data sources through the Google Analytics interface. CampaignAlyzer. Multivariate Testing, A/B Testing and Landing Page Optimization by SiteSpect.
Bysoft China's Blog > Your e-commerce partner » Getting round Google Analytics in China with Baidu Tongji (百度统计) Baidu has 78% of the search market in China, as opposed to Google who has just 18% (source iResearch reports 2012). Moreover, in last November, according to the Google transparency report, on last November, All Google services were inaccessible. According to GreatFire.org , a website showing all the blocked sites in China, the data discrepancy between Google Analytics and Baidu TongJi, it has about 10% difference on data as Analytics website is restricted 11% of the time in China mainland and about 20% during the last two months.
The discrepancy is not about qualitative data, but quantitative data. As a consequence, every visitor was not recorded by Analytics that day. WHAT IS BAIDU TONGJI (百度统计)? Baidu Tongji ( 百度统计) is a Chinese professional website traffic analysis tool created by Baidu. Thus, if you want to launch an e-Commerce website in China, dedicated to Chinese market, you may consider Baidu Tongji and create your platform apart in order to implement Chinese tools.
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