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Etsy's Handmade Goods Inspire the Shopper in All of Us
Etsy Crafts a Recession Success - eMarketer
eMarketer: How did Etsy do during the 2008 holiday season? Matt Stinchcomb: In December, our final numbers were $12.9 million of goods sold. We sold about 820,000 items, added about 165,000 new accounts and recorded 411 million page views for the month.Craft stores, from giant chains like Michaels Stores to small scrapbook supply shops, are reporting that sales are higher compared with the last holiday season, and online marketplaces for handmade goods, like Etsy, are seeing a boom in listings and transactions. Sales at Scrap, a craft supply store in Portland, Ore., were up 33 percent in November compared with the year before. The shop’s customers have made a menorah out of yellow plastic bottle caps, ornaments from wood samples and calendars from fabric and paper collages, according to Sarah Dyer, the manager. “A lot of people are doing a do-it-yourself , because of the economic downturn but also wanting to make their lives more sustainable, making stuff as opposed to buying more stuff,” she said. The boom in crafts and related supplies contrasts with poor results for traditional retailers, like electronics retailers and department stores.

