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Un des lancements web le plus en vogue à New York actuellement est certainement Etsy.com, société basée à Brooklyn, qui développe un marché en ligne où vous pouvez vendre, acheter des produits faits main réalisés par des artisans et des artistes indépendants. Certes tous les produits ne sont pas d’une qualité renversante mais il est possible de trouver des articles qui en plus d’être de bon goût, sont tout à fait uniques. Etsy vient de lever 27 M$ auprès de plusieurs fonds d’investissement.
eBay Alternative Watch: Etsy Readies For Holiday Sales Popular niche alternative site, Etsy offers crafty sellers a platform for selling all things handmade. The site actively supports those who choose to create and buy alternatives to mass-produced objects. Conceived by Rob Kalin in early 2005, Etsy was born out of the founder's desire to exhibit and sell his own creations online. Since its official launch in June 2005, this unique online marketplace now boasts more than 1.5 million members of which 170,000 are sellers. Last year Etsy says its total gross merchandise sales reached $26 million and Etsy expects that gross sales figure to reach $87 million for 2008. Online marketplaces are currently in full holiday swing, and Etsy is no exception.
Storm Tropper cufflinks from Etsy If you like wandering around craft fairs, Etsy is the site for you. It's a treasure house of bags, scarves, jewellery, pottery, candles, quilts, paper goods, soft toys and similar stuff, all of it handmade. Indeed, many items are offered on a made-to-order basis, so you can specify what you want. Or what your mother might want. Not that geeks are completely excluded.
Etsy, the website which provides an online marketplace for artists and crafters to sell their handmade goods, has proved hugely popular since launching three years ago. It now boasts more than 1.3 million members and has even been touted as a potential successor to eBay. But in an interview with the Guardian's Tech Weekly podcast , chief executive Maria Thomas said the company needs to focus on a number of challenges before it can reach its potential. Among the problems she highlighted was fraud, which has been a growing concern for the site's buyers and sellers.
It's not uncommon to meet people who are convinced that running an online store is a piece of cake, and less work than a traditional job. While that may be true for a rare few online sellers, most successful merchants - especially those peddling art or crafts they create themselves - work harder and longer hours than other jobs might require. But for many of them the other benefits of being self-employed outweigh the extra work. While eBay used to be the main marketplace for sellers looking to distribute their items without setting up their own e-commerce site, much of their handmade and craft market has moved to Etsy.com .
Etsy sellers broke new sales revenue records in the summer months with figures of $7.1 and $7.6 million in July and August. They’re therefore in good position to reach their publicly announced 2008 yearly target of $100 million. In the first eight months the gross sales volumes surpassed the $48 million mark.
Etsy sets its sights on sales revenues of $100 million in 2008 and has already confirmed $33.6 million of that in the first half year. Etsy has released its June numbers. Revenues jumped from $14.6 million to $19 million from Q1 to Q2.
The Etsy team celebrated a new, record breaking sales level in April: "We sold over $6 million for the first time ever, an 8% increase over March! Also, April 30th was Etsy’s biggest day ever, with 16,580 items sold, representing $256,000. Thanks, CNN "
The Etsy sellers were able to again continue their turnover growth of the last months. The Etsy team posted a new revenue record of $6.5 million for May. "The numbers for May: $6.5 million sold here on Etsy last month — 8.3% more than April. 449,000 items were sold to make up that sales figure. A tiny bit over 730,000 new items were listed. 65,200 new buyers and 14,400 new sellers joined the community." The average pricepoint was at $14.50 in May, above from the year average at $14.