Engagement
Get flash to fully experience Pearltrees
“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research,” says Cecilia Edwards, Telligent’s senior director of strategy. “This stuff is going to start rolling off of your tongue…some of these leaders will start being known as the definitive world-class leaders. They’re going to start setting the norms in industry for how to do this well.” Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted.
HOW TO: Create a World-Class Online Community for Your Business
Why Influencer Marketing Is a Dangerous Fad
Gary Lee is the CEO of mBLAST , providers of cloud-based solutions to help PR and marketing professionals better identify and engage with their key influencers. From diet pills to get rich quick schemes, our culture is often obsessed with finding the quick and easy solution for every challenge. Lose 10 pounds in two weeks (no diet or exercise required). Make six figures from this simple investment, guaranteed. We in the marketing and PR industry are not immune to the promise of the quick fix ourselves. Nowhere is this more evident than in the latest fad of “influencer marketing.”
The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Unsure how to respond on Facebook? Download Buddy Media’s free whitepaper , “The Definitive Guide to Social Media Moderation and Publishing.” With more than 700 status updates posted on Facebook per second, you need a game plan. As Facebook has become a primary customer interaction point for businesses, many companies have established formal policies for how community managers and employees should engage with fans. These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues.
HOW TO: Create a Facebook Engagement Policy
Maria Ogneva is the director of social media at Nimble , a social relationship management solution that transforms your entire community into business opportunity by leveraging the best of customer relationship management, social media and communication tools. You can follow her on Twitter at @themaria or @nimble , or find her musings on the company blog and her personal blog . It’s no secret that customer experience is one of the cornerstones of an effective business strategy.
HOW TO: Use Social Media to Create Better Customer Experiences
The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Unsure how to respond on Facebook? Attend Buddy Media’s free webinar , “The Definitive Guide to Social Media Publishing and Moderation.” With more than 700 status updates posted on Facebook per second, you need a game plan.
HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like"
4 Social Media Marketing Predictions for 2011
Tim Ferriss is an angel investor (Twitter, StumbleUpon, Evernote, etc.) and author of the #1 New York Times bestsellers The 4-Hour Body and The 4-Hour Workweek . In his spare time, Tim has doctors stab pen-sized needles into his thighs . Ah, social media marketing. Fewer things are so lavishly spent on, yet so poorly measured. Here are a few predictions for 2011 related to where the smart money and dumb money will go. Special thanks to a number of high-volume retail experts for their insights, including Ryan Holiday , director of marketing at American Apparel.
5 New Paradigms for a Socially Engaged Company
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, Twitter and Zynga with others to explore living with awareness and wisdom in our modern age, at the end of February in Silicon Valley. He is SorenG on Twitter. The age of social media is not just changing our personal lives, but is increasingly affecting how business is conducted. No longer satisfied with strictly top-down models that view employees as cogs in a system, businesses are quickly adapting to a new paradigm that emphasizes connection, collaboration and innovation. When people in companies and teams feel engaged, the benefits are significant. Towers Watson (formerly Towers Perrin), the global professional services firm, interviewed 90,000 employees in 18 countries, and found “companies with high employee engagement had a 19% increase in operating income and almost a 28% growth in earnings per share.