Le Web - Future of the Interface and The Internet of Things. University Of California Rebrands Itself With Surfer Charm. Over the past decade, the fiscal crisis of higher education has unfolded across the University of California system.
And when a school has lost many millions of dollars in state funding, engineering a new identity might not be the first issue on the list. Or even the hundredth. Yet the UC system has introduced a sweeping new rebranding this month, engineered by an eight-person team and led by the school’s creative director, Vanessa Correa, and art director, Kirill Mazin. How did graphic design get the attention of UC’s administrators during a time of fiscal crisis? CrazyEgg. Lean UX: Getting out of the deliverables business.