Social Media ROI: ROI Doesn’t Stand for Return on Ignorance Brian Solis. InShare0 My good friend Olivier Blanchard recently released his new book, Social Media ROI, Managing and Measuring Social Media Efforts in Your Organization. As he was nearing its completion, he asked if I would write the foreword and to be honest, I was flattered. I agreed to do so under one condition, that I get the opportunity to share the foreword with you here. Long story short, here we are. The book is extremely helpful and carries the endorsements of those I also respect including Chris Brogan, Jay Baer, Geoff Livingston, and Kyle Lacy. I’m often asked, what’s the ROI of social media? Sounds simple enough. As in anything in business, the ability to tie activity to the business values is critical.
While many companies are already investing in social media, the reality is that most are done without the ability to demonstrate any return on investment. Everything starts with the end in mind. Success is not a prescription. The debate over ROI is only going to gain in importance. Manageurs.com. Informations de récupération de compte (2) Le concept Spycee - Spycee. Web 2.0 | Annuaire Business | Forums | Anciens élèves | Emploi | Réseau professionnel. Bienvenue sur LinkedIn, Ariane !