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The first in a series of 6 blogs, each with 6 tips for the next generation of freelance multimedia journalists. Even as far back as 2006 , the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves well. “The journalist of the future…will have more than one employer and become a brand in his own right” he wrote.

6×6: branding « Adam Westbrook

http://adamwestbrook.wordpress.com/2009/08/17/6x6-branding/
http://www.monster.fr/geo/siteselection

4 Common Resume Blunders

Visez Plus Haut. Allez Plus Loin. Rêvez Davantage. Une meilleure carrière vous attend.
With the swift rise in social software enabling a global audience to broadcast multimedia messages to one another, companies are being challenged to use social tools to protect their brands, retain their messages, monitor their reputations and cultivate trust amongst consumers. The threat of brand-jacking -- through such efforts as activist videos, masquerading social accounts and harmful direct-to-consumer fraud -- demands that companies be both ever-vigilant of their online presence and that they respond quickly, creatively and honestly. Meanwhile, there is also opportunity in brand-jacking -- the opportunity to adapt messages to new technologies and create meaningful dialogue with consumers. Let's explore the emerging challenges of third-parties using a company's brand against itself, and look at the steps companies can take to communicate better with their customers, which can mitigate the risks of brand-jacking. What is brand-jacking?

The art of self defense against brand-jacking - iMediaConnection

http://www.imediaconnection.com/content/21110.asp
http://thenextweb.com/2008/11/11/tasty-nectar-makes-tasty-profile-sites-for-your-personal-brand/ Tasty Nectar is a new startup focusing on, as they put it, “selling you’. Rather than helping businesses with their sites and promotion, Tasty Nectar have launched a service designed to make creating a beautiful personal profile site, a piece of cake. Created by the team at Texas based creative agency Fuor , your new personal site will include a gorgeous design (supposedly well optimized for search engines) and a basic lifestream. How Does it Work? Select a general theme (design) for your new website and sign up. Once you’re all signed in, you are greeted with a clean UI and requested to answer some pretty straight forward biographical type questions.

“Tasty Nectar” Makes Tasty Profile Sites For Your Personal Brand

The Rise of Personal Branding

Simply handing someone a resume is already dated. If you’re a professional and think a strong resume and great references will win you a high level position in the future, think again. Person B who has all that, but also has a blog and has gathered a crowd of a few hundred subscribers and several thousand visitors per month (or more) writing intelligently and poignantly on the industry they are involved in. http://thefuturebuzz.com/2008/07/18/the-rise-of-personal-branding/
http://www.seroundtable.com/archives/018726.html

Real-World Low-Risk, High-Reward Link Building Strategies

This is a follow up to last year's highly popular linking session. The panelists in this session are experts on linking and will take a critical look at linking strategies including outbound link optimization, outsourcing link building, old-fashioned linking via directories, and hiring an in-house link developer. Moderator: Chris Tolles Speakers: Eric Enge, President, Stone Temple Consulting Rebecca Kelley, Search Marketing Consultant, SEOmoz Roger Montti, Founder and Owner, martinibuster.com Greg Hartnett, President, Best of The Web Social News Sites: the opportunity includes tens of thousands of visitors but the traffic sucks -- but there's also the opportunity for links
In some ways, I’m the worst guy to be in charge of emailing a newsletter out on behalf of my company Connectbeam . I’m very dismissive of spam email. I hang up on telemarketers without guilt, after quickly saying “put me on your do not call list”. http://bhc3.com/2008/11/13/newsletters-are-still-viable-how-i-approached-my-first-newsletter-email/

Newsletters Are Still Viable? How I Approached My First Newslett

Community Hacking - 96 Baiting Strategies You Can Employ

http://www.seroundtable.com/archives/018728.html Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the twelve.
When I was a kid, I wanted to grow up and become an artist, a chef or (in one bout of misplaced humanism) a farmer. Today, kids grow up wanting to be social media rockstars and thought leaders. (And by "kids," I mean "thirty-five year-old desk jockeys," but I digress...) Why the newfound passion for "thought leadership"?

10 Ways to Become a Thought Leader

http://justinkownacki.blogspot.com/2008/11/10-ways-to-become-thought-leader.html
http://ariherzog.com/why-my-face-is-on-my-business-card/ Freelance writer Maria Schneider recently asked the following question on LinkedIn: “ Is it considered unprofessional for a freelance writer (or any other professional) to have a head shot on their business card? ” She received 39 responses, the bulk of whom described business card head shots as “cheesy,” “narcissistic,” or “realtor,” according to Maria’s subsequent blog post when she indicated she won’t be printing her face on new cards .

Why My Face is On My Business Card — AriWriter

Figuring Out What You Really Sell | Men With Pens

What do you sell? Did you answer content or design ? Did you answer an e-course or a book?
This is a guest post by Maine State House Representative-Elect Sean Flaherty . Flaherty is a 23 year-old Democrat from Scarborough, Maine who defeated a “well known and highly respected” incumbent by a vote margin of 56%-44% ” in a town where Republicans outnumber Democrats by more than 6%.” Flaherty says that “Although the history isn’t complete, I am believed to be the first Democrat to represent District 127 in the Maine State House.” Flaherty credits Facebook and the internet as key tools in his campaign strategy. He shares his Facebook tactics and strategies below.

How Facebook Helped Me Get Elected to the Maine House of Represe

Call it confident. Call it cocky. The web-enabled business card , shown below, simply has your name. No additional details are required -- they're all on your web page: (Note: This only works if a web search for your name brings up your homepage).

Web-Enabled Business Card: it simply has your name

There was a post on some news site last week with an article by Louis Bedigian quoting an analyst (Arvind Bhatia) claiming that “Zynga loses $150 on every new paying customer.” I read it, thought to myself, “That’s absurd linkbait,” and then assumed that nobody would take the bait. I was wrong: it got picked up everywhere .

Effective Networking (Make Yourself Memorable)

10 Essential Tips For Landing Your Next Job

Surfin’ ain’t easy, and right now, you’re lost at sea. But don’t worry; simply pick an option from the list below, and you’ll be back out riding the waves of the Internet in no time.