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The first in a series of 6 blogs, each with 6 tips for the next generation of freelance multimedia journalists. Even as far back as 2006 , the likes of Andrew Neil appreciated the journalists of the future will need to brand themselves well. “The journalist of the future…will have more than one employer and become a brand in his own right” he wrote.
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With the swift rise in social software enabling a global audience to broadcast multimedia messages to one another, companies are being challenged to use social tools to protect their brands, retain their messages, monitor their reputations and cultivate trust amongst consumers. The threat of brand-jacking -- through such efforts as activist videos, masquerading social accounts and harmful direct-to-consumer fraud -- demands that companies be both ever-vigilant of their online presence and that they respond quickly, creatively and honestly. Meanwhile, there is also opportunity in brand-jacking -- the opportunity to adapt messages to new technologies and create meaningful dialogue with consumers. Let's explore the emerging challenges of third-parties using a company's brand against itself, and look at the steps companies can take to communicate better with their customers, which can mitigate the risks of brand-jacking. What is brand-jacking?
Tasty Nectar is a new startup focusing on, as they put it, “selling you’. Rather than helping businesses with their sites and promotion, Tasty Nectar have launched a service designed to make creating a beautiful personal profile site, a piece of cake. Created by the team at Texas based creative agency Fuor , your new personal site will include a gorgeous design (supposedly well optimized for search engines) and a basic lifestream. How Does it Work? Select a general theme (design) for your new website and sign up. Once you’re all signed in, you are greeted with a clean UI and requested to answer some pretty straight forward biographical type questions.
Are you a leader or a follower? A huge trend across the spectrum of professional industries is personal branding. Thanks mostly in part to blogs and social media, there exists an exciting new landscape to easily see who the all-stars are in every field.
This is a follow up to last year's highly popular linking session. The panelists in this session are experts on linking and will take a critical look at linking strategies including outbound link optimization, outsourcing link building, old-fashioned linking via directories, and hiring an in-house link developer. Moderator: Chris Tolles Speakers: Eric Enge, President, Stone Temple Consulting Rebecca Kelley, Search Marketing Consultant, SEOmoz Roger Montti, Founder and Owner, martinibuster.com Greg Hartnett, President, Best of The Web Eric Enge: some ways to use social media as a link building strategy
i Rate This In some ways, I’m the worst guy to be in charge of emailing a newsletter out on behalf of my company Connectbeam .
Link-baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are a fascinating combination of clever copywriting and strategic placement. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the twelve.
When I was a kid, I wanted to grow up and become an artist, a chef or (in one bout of misplaced humanism) a farmer. Today, kids grow up wanting to be social media rockstars and thought leaders. (And by "kids," I mean "thirty-five year-old desk jockeys," but I digress...) Why the newfound passion for "thought leadership"?
Freelance writer Maria Schneider recently asked the following question on LinkedIn: “ Is it considered unprofessional for a freelance writer (or any other professional) to have a head shot on their business card? ” She received 39 responses, the bulk of whom described business card head shots as “cheesy,” “narcissistic,” or “realtor,” according to Maria’s subsequent blog post when she indicated she won’t be printing her face on new cards .
What do you sell? Did you answer content or design ? Did you answer an e-course or a book?
This is a guest post by Maine State House Representative-Elect Sean Flaherty . Flaherty is a 23 year-old Democrat from Scarborough, Maine who defeated a “well known and highly respected” incumbent by a vote margin of 56%-44% ” in a town where Republicans outnumber Democrats by more than 6%.” Flaherty says that “Although the history isn’t complete, I am believed to be the first Democrat to represent District 127 in the Maine State House.” Flaherty credits Facebook and the internet as key tools in his campaign strategy. He shares his Facebook tactics and strategies below.
Call it confident. Call it cocky. The web-enabled business card , shown below, simply has your name. No additional details are required -- they're all on your web page: (Note: This only works if a web search for your name brings up your homepage).
Note: This is part of a series of articles called Effective Networking in the Games Industry . I’m writing these articles in no particular order, so I’m sorry if this seems scattered. I promise I will collect it all and put it on my permanent webspace for future reference. Make Yourself Memorable Networking is a pretty useless activity if the people you meet don’t remember you. Thus one of the major projects you should undertake is the creation of a persona.
In a time of economic crisis, web developers and freelancers everywhere have started chewing their fingernails. However, no matter how bad the economy worsens, there will always be work in certain booming fields of web development. As the moderator of the Freelance Switch job board , there are certain types of jobs that are constantly in demand. Here are the 10 skills that are or will be in highest demand for developers. If you are proficient in these skills, you’ll be in a great position to find work and weather any economic downturn.